We recently did an analysis integrated with an independent survey on BluFi network and usage patterns. Seeing the results we thought it is exciting for us to share the same with planners.

1. BluFi and media mix

3. Are you paying for On mobile platforms there are challenges in terms of GPRS availability, bandwidth issues and others Program viewership Ad viewership Or Static text impression Brand communication Or Completed deliveries Attempts to deliver Or

5. BluFi media availability BluFi deployment across 20 cities in India Nation wide reach through 50+malls, Shopping streets, Baristas, CCD, Spencer, Shoppers stop, McDonalds, etc 50M+ footfall, 2M+ engaging users with 60% new users each month Corporate locations Airports Activations Modern Retail Events OOH Hangout Customized media based on demand Bus stop hoardings Outdoor @ Branches, ATM centers and events

14. Education @ location (Banners, promoters) Education through media partnerships (MTV, radio and others) BluFi consumer acceptance stack Always on Bluetooth customers, BluFi loyal consumers Campaign specific promotions and activations 10-55% 2-7% 5-15% Users without Bluetooth/ inactive Rest Potential reach 5-60% of footfalls with 15% average