Leveraging the Power of an Internet Marketing System Presented by: Beth Kahlich Internet Marketing Consultant, WSI
Project Based Website vs. IMS <ul><li>Internet Marketing System </li></ul><ul><li>Continuous  process designed to maximize...
The Big Questions <ul><li>What is Internet Marketing(IM)? </li></ul><ul><li>How does Internet Marketing(IM) work? </li></u...
What is it? IM vs. Traditional Marketing <ul><li>A smaller company can out-market a larger company </li></ul><ul><li>Size ...
Why do you need an IMS? <ul><li>91% of buyers go to a supplier's Web site before calling </li></ul><ul><li>If they don't f...
Retain   Customers <ul><li>We live in an era when choice is taken for granted </li></ul><ul><li>Only 18% of consumers are ...
Seize a Huge Opportunity <ul><li>Internet search usage  per month  exceeds  10.8 billion  in May ‘08 – ComScore  6/19/08 <...
Search Engine Essentials Paid Search Advertising (Pay-Per-Click) Local Search Organic Search
How Does IM Work?  Search Engine Optimization (SEO) <ul><li>Prospects type in keywords in search engines </li></ul><ul><li...
How Does IM Work?  Pay per click (PPC)   <ul><li>Pay when a user clicks on an ad to visit your website </li></ul><ul><li>A...
Paid Search Marketing  <ul><li>Start generating sales or leads  instantly </li></ul><ul><li>Pre-qualify  your customers be...
Email Marketing <ul><li>Direct mail costs 200% more than Email Marketing Source: www.emarketer.com </li></ul><ul><li>Stay ...
Landing Pages (Optimized Informational Pages) <ul><li>Advanced SEO Strategy </li></ul><ul><li>Google rewards for adding gr...
Conversion Tools <ul><li>Get more customers from the same amount of traffic </li></ul><ul><li>An online prospect is 20% mo...
Tracking Web Metrics & Analytics <ul><li>Success comes from trying, testing and measuring  </li></ul><ul><li>This allows u...
Locate on Google for Keyword  “cookie cake”
Keyword Results
About WSI <ul><li>WSI currently has over 1500 offices in 90 countries </li></ul><ul><li>We have helped thousands of compan...
Upcoming SlideShare
Loading in …5
×

Leveraging The Power Of An Internet Marketing System

626
-1

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
626
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Leveraging The Power Of An Internet Marketing System

    1. 1. Leveraging the Power of an Internet Marketing System Presented by: Beth Kahlich Internet Marketing Consultant, WSI
    2. 2. Project Based Website vs. IMS <ul><li>Internet Marketing System </li></ul><ul><li>Continuous process designed to maximize results </li></ul><ul><li>Web solution is an asset with consistent income </li></ul><ul><li>Utilizes variety of powerful marketing tools </li></ul><ul><li>Project Based Website </li></ul><ul><li>1- 6 months then you are on your own </li></ul><ul><li>Website becomes an expense </li></ul><ul><li>Does little if any marketing </li></ul>
    3. 3. The Big Questions <ul><li>What is Internet Marketing(IM)? </li></ul><ul><li>How does Internet Marketing(IM) work? </li></ul><ul><li>Is Internet Marketing(IM) right for me? </li></ul><ul><li>Internet Marketing (IM) is the process of growing and promoting an organization using online media </li></ul><ul><li>-Wikipedia </li></ul>
    4. 4. What is it? IM vs. Traditional Marketing <ul><li>A smaller company can out-market a larger company </li></ul><ul><li>Size of budget and number of employees is less relevant </li></ul><ul><li>David can beat Goliath, if he is smart about using the Internet </li></ul>
    5. 5. Why do you need an IMS? <ul><li>91% of buyers go to a supplier's Web site before calling </li></ul><ul><li>If they don't find what they need, 80% choose another supplier </li></ul>
    6. 6. Retain Customers <ul><li>We live in an era when choice is taken for granted </li></ul><ul><li>Only 18% of consumers are loyal to a single vendor </li></ul><ul><li>Staying in contact with customers is not an option – It is MANDATORY! </li></ul>    Lifetime Value = today + future + referrals IM gives you the opportunity to locate and stay in contact with your best clients and prospects
    7. 7. Seize a Huge Opportunity <ul><li>Internet search usage per month exceeds 10.8 billion in May ‘08 – ComScore 6/19/08 </li></ul><ul><li>Local Web searches drive more call traffic than phone directories </li></ul><ul><li>Customers don’t ‘surf’ the Web anymore, they ‘ search ’ to find what they are looking for </li></ul>Are they finding YOU, or your competitor?
    8. 8. Search Engine Essentials Paid Search Advertising (Pay-Per-Click) Local Search Organic Search
    9. 9. How Does IM Work? Search Engine Optimization (SEO) <ul><li>Prospects type in keywords in search engines </li></ul><ul><li>Search engines search the database of scanned sites to match correct site </li></ul><ul><li>The most relevant and highest ranked sites appear at the top of the listings </li></ul><ul><li>SEO considers how search algorithms work and what people search for. </li></ul>
    10. 10. How Does IM Work? Pay per click (PPC) <ul><li>Pay when a user clicks on an ad to visit your website </li></ul><ul><li>Advertisers bid on keywords their target market will use as search terms </li></ul><ul><li>A user types a keyword matching the your keyword list your ad is shown </li></ul>
    11. 11. Paid Search Marketing <ul><li>Start generating sales or leads instantly </li></ul><ul><li>Pre-qualify your customers before they land on your site </li></ul><ul><li>Flexible budget size based on how much you want to invest </li></ul>
    12. 12. Email Marketing <ul><li>Direct mail costs 200% more than Email Marketing Source: www.emarketer.com </li></ul><ul><li>Stay in regular contact with your customers </li></ul><ul><li>Unmatched customer targeting </li></ul>Newsletters Product Specials/Offerings Product Announcements
    13. 13. Landing Pages (Optimized Informational Pages) <ul><li>Advanced SEO Strategy </li></ul><ul><li>Google rewards for adding great content </li></ul><ul><li>Maximizes Conversion (number of people who act now) </li></ul><ul><li>Increases Business Revenue </li></ul>
    14. 14. Conversion Tools <ul><li>Get more customers from the same amount of traffic </li></ul><ul><li>An online prospect is 20% more likely to buy if conversion tool is used </li></ul><ul><li>Video Hot Shots </li></ul><ul><li>Voice Marketer </li></ul><ul><li>Live Chat </li></ul>
    15. 15. Tracking Web Metrics & Analytics <ul><li>Success comes from trying, testing and measuring </li></ul><ul><li>This allows us to determine what is working and what is not – i.e. tracking phone numbers </li></ul><ul><li>WSI is proactive in sharing these analytic reports with you </li></ul>
    16. 16. Locate on Google for Keyword “cookie cake”
    17. 17. Keyword Results
    18. 18. About WSI <ul><li>WSI currently has over 1500 offices in 90 countries </li></ul><ul><li>We have helped thousands of companies </li></ul><ul><li>Our systems are proven to get results </li></ul>

    ×