Your Mobile Wallet
MOBILE PULSE, MARCH 12th 2014
TOR JACOBSEN, VALYOU
TAP2PAY PROJECT 2011
2
OWNED BY
BANK AND MNO
MOBILE WALLETS CONCEPT ARE EMERGING
NORWAY - A PERFECT MARKET TO LAUNCH MOBILE FINANCIAL SERVICES
More than 80% penetration of smartphones
-
More than 30% NFC...
VALYOU
AN OPEN WALLET
VAST MAJORITY OF CARD ISSUERS ARE READY FOR
ONBOARDING IN THE VALYOU WALLET
VALYOU WALLET STRATEGY
Card Issuer Services = Widgets
Common Infrastructure & innovative channel
2-3 TIMES PER MONTH 2-3 TIMES PER WEEK 2-3 TIMES PER DAY
PAYMENT
ACCESS
TICKETING
VALYOU
CATEGORIES
PAYMENT
THE FIRST VALYOU
SERVICE
NEAR FIELD COMMUNICATION (NFC)
TECHNOLOGY AND STANDARDS
SIM BASED SECURE ELEMENT
TECHNOLOGY AND STANDARDS
SMOOTH ONBOARDING
BUILT ON INTERNATIONAL STANDARDS
CHOOSE YOUR PREFERRED
CARD
EASY OVERVIEW OF YOUR
LATEST PURCHASES
OFFERS AND COUPONS
«IT WAS SHOCKING SIMPLE WHEN I
JUST PUT DOWN THE MOBILE
OVER THE TERMINAL»
«I WAS IMPRESSED THAT IT
WORKED EVEN IF THE MOB...
OF RESPONDENTS CLAIMED THAT TRANSACTION TIME IS SHORTER WITH VALYOU
71 %
«IT WAS SHOCKING SIMPLE WHEN I
JUST PUT DOWN THE ...
Beta launch
1000 users
Launch of Valyou 1.0
Production test
200 users
Foredrag Mobile Pulse 12mars ValYou
Foredrag Mobile Pulse 12mars ValYou
Foredrag Mobile Pulse 12mars ValYou
Foredrag Mobile Pulse 12mars ValYou
Foredrag Mobile Pulse 12mars ValYou
Foredrag Mobile Pulse 12mars ValYou
Foredrag Mobile Pulse 12mars ValYou
Foredrag Mobile Pulse 12mars ValYou
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Foredrag Mobile Pulse 12mars ValYou

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Valyou - din mobile lommebok?
---------------------------------------------------
Hvordan måten vi betaler og shopper på vil endre seg fundamentalt
- Tor Jacobsen, daglig leder, Valyou (TSM Nordic)

Published in: Economy & Finance
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Foredrag Mobile Pulse 12mars ValYou

  1. 1. Your Mobile Wallet MOBILE PULSE, MARCH 12th 2014 TOR JACOBSEN, VALYOU
  2. 2. TAP2PAY PROJECT 2011 2
  3. 3. OWNED BY BANK AND MNO
  4. 4. MOBILE WALLETS CONCEPT ARE EMERGING
  5. 5. NORWAY - A PERFECT MARKET TO LAUNCH MOBILE FINANCIAL SERVICES More than 80% penetration of smartphones - More than 30% NFC terminals and increasing - A history of collaboration
  6. 6. VALYOU AN OPEN WALLET
  7. 7. VAST MAJORITY OF CARD ISSUERS ARE READY FOR ONBOARDING IN THE VALYOU WALLET
  8. 8. VALYOU WALLET STRATEGY Card Issuer Services = Widgets Common Infrastructure & innovative channel
  9. 9. 2-3 TIMES PER MONTH 2-3 TIMES PER WEEK 2-3 TIMES PER DAY
  10. 10. PAYMENT ACCESS TICKETING VALYOU CATEGORIES
  11. 11. PAYMENT THE FIRST VALYOU SERVICE
  12. 12. NEAR FIELD COMMUNICATION (NFC) TECHNOLOGY AND STANDARDS
  13. 13. SIM BASED SECURE ELEMENT TECHNOLOGY AND STANDARDS
  14. 14. SMOOTH ONBOARDING BUILT ON INTERNATIONAL STANDARDS
  15. 15. CHOOSE YOUR PREFERRED CARD
  16. 16. EASY OVERVIEW OF YOUR LATEST PURCHASES
  17. 17. OFFERS AND COUPONS
  18. 18. «IT WAS SHOCKING SIMPLE WHEN I JUST PUT DOWN THE MOBILE OVER THE TERMINAL» «I WAS IMPRESSED THAT IT WORKED EVEN IF THE MOBILE WAS TURNED OFF» «FIRST TIME IT WAS LIKE «WOW, IT WORKS». AND YOU ARE GETTING SO QUICKLY USED TO IT» 86 % OF RESPONDENTS ARE SATISFIED OR VERY SATISFIED WITH VALYOU
  19. 19. OF RESPONDENTS CLAIMED THAT TRANSACTION TIME IS SHORTER WITH VALYOU 71 % «IT WAS SHOCKING SIMPLE WHEN I JUST PUT DOWN THE MOBILE OVER THE TERMINAL» «I WAS IMPRESSED THAT IT WORKED EVEN IF THE MOBILE WAS TURNED OFF» «FIRST TIME IT WAS LIKE «WOW, IT WORKS». AND YOU ARE GETTING SO QUICKLY USED TO IT»
  20. 20. Beta launch 1000 users Launch of Valyou 1.0 Production test 200 users
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