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Ensuring Mobile BI Success

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Birst offers a comprehensive end-to-end BI suite with reporting, dash boarding, OLAP, ETL and data warehousing via SaaS. …

Birst offers a comprehensive end-to-end BI suite with reporting, dash boarding, OLAP, ETL and data warehousing via SaaS.
www.birst.com

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  • 1. Ensuring Mobile BI Success August 18, 2011 The only secure mobile BI solution
  • 2. Webinar Notes Attendees Muted Upon Entry Please send questions using the online interface
  • 3. Featured Speakers Stefan Schmitz Vice President of Products Wei-Chin Cheng Senior Consultant
  • 4. Agenda • Trends in Mobile BI • Characteristics of Mobile BI • Mobile BI Best Practices • Security Considerations • Birst Mobile BI Demo
  • 5. History of information delivery to mobile devices Purpose-built Mobile mobile BI apps client app Data access via browser Static data push
  • 6. Mobile Wave – Fastest in IT History“Over 80% of Fortune 100 companies have already begun deploying iPads in thework place, or are in the process of ramping up their iPad support”- Peter Oppenheimer, CFO Apple, January 2011
  • 7. Shift in Usage Patterns Thanks to Tablets
  • 8. Trends in Mobile BI• Mobilization of business analytics is unstoppable – 9.25 million Apple iPads sold in the Q2 2011 – Tablet sales estimated to reach 100 million by 2012 – Gartner estimates that by 2013 a third of BI functionality will be consumed via mobile devices• Mobile BI will drive wider adoption of BI – Only 8% of the people in most organizations are using mobile BI – Using mobile devices, BI becomes a more integral part of work processes away from the desk – Tablets like the iPad that are “always-on” and provide a gesture-based UI make BI more accessible and easier to consume
  • 9. Drivers for Mobile BI Adoption Confidential 8/18/2011 9
  • 10. User-Perceived Benefits of Mobile BI COPYRIGHT 2010 DRESNER ADVISORY SERVICES, LLC
  • 11. User-Perceived Drawbacks of Mobile BI COPYRIGHT 2010 DRESNER ADVISORY SERVICES, LLC
  • 12. Profile of Typical Mobile BI User • Not an information producer – Data analyst – Report Writer • Rather an information collaborator – Project lead, manager, specialist • Definitely an information consumer – Sales, marketing – Executives – IT
  • 13. Mobile BI Best Practices1. Avoid dashboard proliferation and rework ‒ Plan for author-once, distribute-everywhere dashboards2. Design to a smaller form factor ‒ Most important chart/table at the top left ‒ Limit charts & tables to 4 ‒ Avoid legends if possible ‒ Size fonts appropriately3. Design for on-the-go usage ‒ Intuitive drill paths to more detail ‒ Limit to essential prompts ‒ Encourage collaboration4. Focus on operational data ‒ Avoid data requiring deep analysis ‒ “here and now” metrics
  • 14. Tablets vs. Smart Phones • Greater interactivity • Alert driven • Perform drill down, filter • Interaction based on data, data exploration finding reports • Longer view times • No data exploration
  • 15. Browser-Based vs. Native BI App Capability Browser-Based Native App Performance Cross platform support Interactivity Offline Mode Geo Location Maintenance Security
  • 16. Browser-Based vs. Native BI App
  • 17. Mobile BI Security Considerations1. Device Security – Utilize the handset/device security features to protect the data – Remote data management2. Transmission Security – Cryptographic shared key systems – Secure socket layers3. Authentication & Authorization – Control access rights to information – Provisions and policies
  • 18. Solutions Provided by Mobile BI Vendors• Solution 1 – Data & rendering on mobile device – Devices can be hacked – Mobile devices are not powerful enough for complex analytics• Solution 2 – Data & rendering on server – Lacks interactivity, unfamiliar UI – Slow response times• Solution 3 – Data on server, rendering on device – Use a VPN, which can be hacked – Or open up firewall and …
  • 19. Are you prepared to open your firewall? Firewall Data https • Do you have intrusion detection? • Do you have security monitoring? • Are you SAS 70 Type II certified? Birst is the only secure mobile BI solution providing SAS 70 Type II
  • 20. About Birst Birst offers a comprehensive end-to-end BI suite with reporting, dash boarding, OLAP, ETL and data warehousing via SaaS – Founded 2004 by former Siebel Analytics executives – 120+ Customers, 50,000+ users, 10+ TB under management – Revenues tripled in 2010 – Top-tier VC funding by Sequoia Capital and Hummer Winblad Business Analytics for: – Front Office: Executives, Sales, Marketing, Operations – Back Office: Finance, Supply Chain, Human Resources “One of Ten IT Companies To Watch In 2011” – The Bloor Group “… customers chose Birst for 3 reasons; 1) ease of use, 2) implementation cost/efforts and 3) TCO” - Gartner Confidential 8/18/2011 20
  • 21. Logical and Physical Data Integration, Flexible End-user Access – In ONE PackageExisting Business IntelligenceEnd-user Tools Ad Hoc Dashboards/ Mobile Reporting Analysis Multi-dimensional Analysis (OLAP) Analytics and Logical Data Universal Semantic Layer Integration Mongo Cache: Massive Scale Cloud-based Caching MDX Realtime Query SQL Realtime Query Datamart-in-a-Box Extract Transform Load Mart/Warehouse Physical Data BEL Birst Birst Transformation Connect Datamart Integration Engine Engine* Cube Relational (e.g. MSAS, Database SAP BW, Source 1 (DB, File, XML) … Source N (DB, File, XML) (MSSQL, Oracle, DB2, Teradata, Sybase, Vertica, ...) Hyperion) SAP R/3 Cloud Sources On Premise Data End-user (browser/device) Cloud On-premise (within the firewall) Optional either On-premise or Cloud * Birst’s patent-pending datamart generation engine dynamically generates and manages a fully conformed star schema data warehouse EITHER in the cloud or in anon-premise relational database (i.e. no data need be resident in the cloud). Additions/modifications are automatically handled.
  • 22. Demo of Birst Mobile BI
  • 23. Learn More• Test drive Birst today – Register at Birst.com, under Sign Up• Join us for a live demo of Birst for additional detail – Every Tuesday at 10:00 am pt – Register at Birst.com• Contact us – Email: info@birst.com – Phone: (866) 940-1496