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Presentation from SES New York 2009 on my ideas for what is next in Search Marketing

Presentation from SES New York 2009 on my ideas for what is next in Search Marketing

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Transcript

  • 1. What’s Next?
    • Deeper “real” integration of paid and organic
    • Flash, Flex, AJAX, Air needs to be search friendly - www.adobe.com/go/seo
    • Content creation based on “real” searcher interest
    • Optimization of all digital content