The document discusses how real estate companies are using social media. A survey found that 60% of large real estate companies are active on social media, while another 34% are considering it. The most popular social media sites for real estate companies are blogs, Twitter, Facebook, and LinkedIn. The top reasons for participating are to increase brand recognition, drive traffic and sales, and generate sales leads. However, companies note that social media can be time consuming. The document provides tips on effectively using various social media platforms like Twitter, Facebook, YouTube, and blogs to promote real estate businesses.

1. Social Media Meets Real Estate
Can social networking really help you sell?
A Webinar with:
Carol Flammer, mRELEVANCE Carol Ruiz, red rocket LA
SUMMER 2009 BIG BUILDER WEBINAR

2. Who’s @ctive?
Big Builder survey:
Yes 60%
Considering it 34%
No 6%
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3. Most popular sites
Big Builder survey:
Blog(s) 45.7
Twitter 87.5
Facebook 87.5
LinkedIn 80.4
0 20 40 60 80 100
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4. Other popular sites
 Craigslist
 YouTube
 Flickr
 Digg
 Active Rain
 Plaxo
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5. Why participate?
Big Builder survey:
Other
2.9
None
2.9
Stimulate
discussion 62.9
Cost effective
48.6
Generate sales
leads 65.7
Increase brand
recognition 82.9
Drive traffic and
sales 68.6
0 20 40 60 80 100
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6. No. 1 downer: Too time consuming
 How much time should be allocated to social media
versus traditional sales and marketing strategies?
 Who should be responsible for managing it?
 What kind of realistic benchmarks/goals should be
set?
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7. How does it work IRL?
(“In real life” for social media newbies)
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8. What’s guaranteed not to work
 Shameless self-promotion
 Inappropriate responses/discussion topics
 Impersonal/artificial responses
 Misrepresentations of yourself/company
 A hard sell
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9. Working it on Twitter
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10. Working it on Twitter
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11. Working it on Twitter
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12. Working it on Facebook
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13. Working it on Facebook
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14. Working it on Facebook
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15. Working it on YouTube
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16. Working it on the blogs
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17. Working it on the blogs
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18. Working it on Craigslist
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19. Contact Us
Carol Flammer, mRELEVANCE Carol Ruiz, red rocket LA
www.carolflammer.com www.redrocketLA.com
@mRELEVANCE @carolruiz
SUMMER 2009 BIG BUILDER WEBINAR