Social Media Meets Real Estate
Can social networking really help you sell?


                                         A We...
Who’s @ctive?
Big Builder survey:



 Yes                                 60%



 Considering it                     34%
 ...
Most popular sites
Big Builder survey:


                Blog(s)                   45.7


                Twitter         ...
Other popular sites
 Craigslist
 YouTube
 Flickr
 Digg
 Active Rain
 Plaxo




SUMMER 2009    BIG BUILDER WEBINAR
Why participate?
Big Builder survey:
                           Other
                                         2.9

      ...
No. 1 downer: Too time consuming
 How much time should be allocated to social media
  versus traditional sales and market...
How does it work IRL?
(“In real life” for social media newbies)




SUMMER 2009   BIG BUILDER WEBINAR
What’s guaranteed not to work
 Shameless self-promotion
 Inappropriate responses/discussion topics
 Impersonal/artifici...
Working it on Twitter




SUMMER 2009   BIG BUILDER WEBINAR
Working it on Twitter




SUMMER 2009   BIG BUILDER WEBINAR
Working it on Twitter




SUMMER 2009   BIG BUILDER WEBINAR
Working it on Facebook




SUMMER 2009   BIG BUILDER WEBINAR
Working it on Facebook




SUMMER 2009   BIG BUILDER WEBINAR
Working it on Facebook




SUMMER 2009   BIG BUILDER WEBINAR
Working it on YouTube




SUMMER 2009   BIG BUILDER WEBINAR
Working it on the blogs




SUMMER 2009   BIG BUILDER WEBINAR
Working it on the blogs




SUMMER 2009   BIG BUILDER WEBINAR
Working it on Craigslist




SUMMER 2009   BIG BUILDER WEBINAR
Contact Us




              Carol Flammer, mRELEVANCE     Carol Ruiz, red rocket LA
                     www.carolflammer...
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Social Media Meets Real Estate

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No matter whether you're a home builder who's a social media newbie or ace, you'll get a ton out of this 45-minute Webinar with public relations mavens Carol Flammer of mRELEVANCE and Carol Ruiz of red rocket LA. You'll gain invaluable insight into developing successful social media strategies through real-life examples and practical tips for ensuring your own success.

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Social Media Meets Real Estate

  1. 1. Social Media Meets Real Estate Can social networking really help you sell? A Webinar with: Carol Flammer, mRELEVANCE Carol Ruiz, red rocket LA SUMMER 2009 BIG BUILDER WEBINAR
  2. 2. Who’s @ctive? Big Builder survey: Yes 60% Considering it 34% No 6% SUMMER 2009 BIG BUILDER WEBINAR
  3. 3. Most popular sites Big Builder survey: Blog(s) 45.7 Twitter 87.5 Facebook 87.5 LinkedIn 80.4 0 20 40 60 80 100 SUMMER 2009 BIG BUILDER WEBINAR
  4. 4. Other popular sites  Craigslist  YouTube  Flickr  Digg  Active Rain  Plaxo SUMMER 2009 BIG BUILDER WEBINAR
  5. 5. Why participate? Big Builder survey: Other 2.9 None 2.9 Stimulate discussion 62.9 Cost effective 48.6 Generate sales leads 65.7 Increase brand recognition 82.9 Drive traffic and sales 68.6 0 20 40 60 80 100 SUMMER 2009 BIG BUILDER WEBINAR
  6. 6. No. 1 downer: Too time consuming  How much time should be allocated to social media versus traditional sales and marketing strategies?  Who should be responsible for managing it?  What kind of realistic benchmarks/goals should be set? SUMMER 2009 BIG BUILDER WEBINAR
  7. 7. How does it work IRL? (“In real life” for social media newbies) SUMMER 2009 BIG BUILDER WEBINAR
  8. 8. What’s guaranteed not to work  Shameless self-promotion  Inappropriate responses/discussion topics  Impersonal/artificial responses  Misrepresentations of yourself/company  A hard sell SUMMER 2009 BIG BUILDER WEBINAR
  9. 9. Working it on Twitter SUMMER 2009 BIG BUILDER WEBINAR
  10. 10. Working it on Twitter SUMMER 2009 BIG BUILDER WEBINAR
  11. 11. Working it on Twitter SUMMER 2009 BIG BUILDER WEBINAR
  12. 12. Working it on Facebook SUMMER 2009 BIG BUILDER WEBINAR
  13. 13. Working it on Facebook SUMMER 2009 BIG BUILDER WEBINAR
  14. 14. Working it on Facebook SUMMER 2009 BIG BUILDER WEBINAR
  15. 15. Working it on YouTube SUMMER 2009 BIG BUILDER WEBINAR
  16. 16. Working it on the blogs SUMMER 2009 BIG BUILDER WEBINAR
  17. 17. Working it on the blogs SUMMER 2009 BIG BUILDER WEBINAR
  18. 18. Working it on Craigslist SUMMER 2009 BIG BUILDER WEBINAR
  19. 19. Contact Us Carol Flammer, mRELEVANCE Carol Ruiz, red rocket LA www.carolflammer.com www.redrocketLA.com @mRELEVANCE @carolruiz SUMMER 2009 BIG BUILDER WEBINAR

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