Social Media Meets Real Estate
Can social networking really help you sell?
A Webinar with:
Carol Flammer, mRELEVANCE Carol Ruiz, red rocket LA
SUMMER 2009 BIG BUILDER WEBINAR

Who’s @ctive?
Big Builder survey:
Yes 60%
Considering it 34%
No 6%
SUMMER 2009 BIG BUILDER WEBINAR

Most popular sites
Big Builder survey:
Blog(s) 45.7
Twitter 87.5
Facebook 87.5
LinkedIn 80.4
0 20 40 60 80 100
SUMMER 2009 BIG BUILDER WEBINAR

Other popular sites
 Craigslist
 YouTube
 Flickr
 Digg
 Active Rain
 Plaxo
SUMMER 2009 BIG BUILDER WEBINAR

Why participate?
Big Builder survey:
Other
2.9
None
2.9
Stimulate
discussion 62.9
Cost effective
48.6
Generate sales
leads 65.7
Increase brand
recognition 82.9
Drive traffic and
sales 68.6
0 20 40 60 80 100
SUMMER 2009 BIG BUILDER WEBINAR

No. 1 downer: Too time consuming
 How much time should be allocated to social media
versus traditional sales and marketing strategies?
 Who should be responsible for managing it?
 What kind of realistic benchmarks/goals should be
set?
SUMMER 2009 BIG BUILDER WEBINAR

How does it work IRL?
(“In real life” for social media newbies)
SUMMER 2009 BIG BUILDER WEBINAR

What’s guaranteed not to work
 Shameless self-promotion
 Inappropriate responses/discussion topics
 Impersonal/artificial responses
 Misrepresentations of yourself/company
 A hard sell
SUMMER 2009 BIG BUILDER WEBINAR

Working it on Twitter
SUMMER 2009 BIG BUILDER WEBINAR

Working it on Twitter
SUMMER 2009 BIG BUILDER WEBINAR

Working it on Twitter
SUMMER 2009 BIG BUILDER WEBINAR

Working it on Facebook
SUMMER 2009 BIG BUILDER WEBINAR

Working it on Facebook
SUMMER 2009 BIG BUILDER WEBINAR

Working it on Facebook
SUMMER 2009 BIG BUILDER WEBINAR

Working it on YouTube
SUMMER 2009 BIG BUILDER WEBINAR

Working it on the blogs
SUMMER 2009 BIG BUILDER WEBINAR

Working it on the blogs
SUMMER 2009 BIG BUILDER WEBINAR

Working it on Craigslist
SUMMER 2009 BIG BUILDER WEBINAR

Contact Us
Carol Flammer, mRELEVANCE Carol Ruiz, red rocket LA
www.carolflammer.com www.redrocketLA.com
@mRELEVANCE @carolruiz
SUMMER 2009 BIG BUILDER WEBINAR