Social Media Meets Real Estate

Social Media Meets Real Estate Can social networking really help you sell? A Webinar with: Carol Flammer, mRELEVANCE Carol Ruiz, red rocket LA SUMMER 2009 BIG BUILDER WEBINAR

Who’s @ctive? Big Builder survey: Yes 60% Considering it 34% No 6% SUMMER 2009 BIG BUILDER WEBINAR

Most popular sites Big Builder survey: Blog(s) 45.7 Twitter 87.5 Facebook 87.5 LinkedIn 80.4 0 20 40 60 80 100 SUMMER 2009 BIG BUILDER WEBINAR

Other popular sites  Craigslist  YouTube  Flickr  Digg  Active Rain  Plaxo SUMMER 2009 BIG BUILDER WEBINAR

Why participate? Big Builder survey: Other 2.9 None 2.9 Stimulate discussion 62.9 Cost effective 48.6 Generate sales leads 65.7 Increase brand recognition 82.9 Drive traffic and sales 68.6 0 20 40 60 80 100 SUMMER 2009 BIG BUILDER WEBINAR

No. 1 downer: Too time consuming  How much time should be allocated to social media versus traditional sales and marketing strategies?  Who should be responsible for managing it?  What kind of realistic benchmarks/goals should be set? SUMMER 2009 BIG BUILDER WEBINAR

How does it work IRL? (“In real life” for social media newbies) SUMMER 2009 BIG BUILDER WEBINAR

What’s guaranteed not to work  Shameless self-promotion  Inappropriate responses/discussion topics  Impersonal/artificial responses  Misrepresentations of yourself/company  A hard sell SUMMER 2009 BIG BUILDER WEBINAR

Working it on Twitter SUMMER 2009 BIG BUILDER WEBINAR

Working it on Facebook SUMMER 2009 BIG BUILDER WEBINAR

Working it on YouTube SUMMER 2009 BIG BUILDER WEBINAR

Working it on the blogs SUMMER 2009 BIG BUILDER WEBINAR

Working it on Craigslist SUMMER 2009 BIG BUILDER WEBINAR

Contact Us Carol Flammer, mRELEVANCE Carol Ruiz, red rocket LA www.carolflammer.com www.redrocketLA.com @mRELEVANCE @carolruiz SUMMER 2009 BIG BUILDER WEBINAR

http://www.housingcrisis.com	21
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http://www.buildersocialblog.com	9
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Social Media Meets Real Estate

by bigbuilder on Jul 13, 2009

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Social Media Meets Real Estate — Webinar Transcript