Learning Fast With A/B Testing and Continuous Deployment
1. REAL TIME LEARNING USING
A/B TESTING
AND
CONTINUOUS DEPLOYMENT
Brett G. Durrett,VP Engineering & Operations, IMVU - @bdurrett
LOGIN Conference, 2011 1
4. “Casual Players Evolving Fast”
Richard Garriott
Keynote
“Only 4% of games that go into production are profitable”
Scott Dodson
Gamification Will Eat Itself: How Gamification Can Evolve, And Why It Must.
“Most people are not willing to bet their business on
instant perfection”
Rajat Kongovi
Stop wasting your data! Using data to drive performance..
4
25. Local tests pass, Rollback
engineer commits (Blocks)
code
No
Lots and lots of Metrics Yes Code deployed to
tests run good? all servers
All tests Yes Code deployed to Metrics
No
pass? % of servers still
good?
No Yes
Revert commit
Win!
(Blocks)
29. LEARN FASTER
+
RELEASE FASTER
+
CULTURE OF EMPOWERMENT
+
MORE CUSTOMER-FACING VALUE
INCRESED CHANCE OF SUCCESS
29
30. Thank
You!
Any
Ques0ons?
Bre4
G.
Durre4
IMVU recognized as:
bdurre4@imvu.com
Inc. 500
Twi4er:
@bdurre4
http://bit.ly/dv52wK
Red Herring 100:
Tweet
this
talk!
http://bit.ly/bbz5Ex
Best Place to Work:
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#login2011
(and we're hiring)
http://www.imvu.com/jobs
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