Beyond the Rack, North America’s premier online shopping club, offers its members the most sought-after designer brand apparel, accessories, beauty, consumer electronics, and home décor products at up to 70% off retail.
1. Get Exclusive Styles in Trendy Shoes
and Footwear Accessories That Are
In Fashion
Shoes are an adornment of foot that protect
the feet and enable flexibility of walking,
running, jogging and other footwork on any
terrain. A shoe store is a retailer for shoes
and footwear accessories like shoelaces,
socks, polish, horns, insoles etc. Building a
brand for a product is about creating a
market niche in the industry. It is also a
means to promote the company and its
2. family of other products in the market. A
company brand stands for its name, quality
and price. People are ready to pay a certain
price for the brand which they will not for a
similar product at a lower price. This brand
loyalty is best used by the company Beyond
The Rack based out of Montreal Canada with
its operation spread around North American
continent.
The store sells most popular brands for a
cheaper price to cater to that individual
3. looking for a great deal of customers who
want to own branded items but cannot afford
to do so for the price tag attached to them.
The store meets demands of both women and
men for clothes, shoes, and other home goods
products. Footwear at Beyond The Rack sells
shoes that are in style and meet demands of
men and women of all ages. They offer flats,
flip flops, beachwear, pointed heels, wedges,
platforms, boots, sneakers and all kinds of
sports shoes.
4. Footwear at Beyond The Rack includes all
styles and modern trends in shoes and
accessories. The store has a lot to offer in this
category. Heels are iconic shoes that add style
and are always in fashion. A jeans and T-shirt
adorned by heels add class to a trend setting
dressing for casual wear at night clubs and
parties. Wedged heels rocked the world in
early 70s and once again in late 90s. The
television shows popularised the style in
American channels and became iconic
summer footwear with skirts, minis, and
dress pants. Platforms have been in and out
of style through time. They add
sophistication and style to the look based on
the mood and the place one is heading to.
Riding boots were popularised by cowboys
have been in style for a while. Sandals have
always been a preferred choice for summers
and beach parties.
5. Cannibalising is a multi brand strategy
followed by the store to promote healthy
competition among the other brands and
maintain a good quality for a fair price. This
policy offers a net gain for the store as a
lower sale for one brand may be overcome
with higher sale of another. Hence the store
is covered from certain demand for one
brand than another which may have lost its
market share due to some event of news that
motivated buyers into shifting to other
brands.