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Stanislas Berteloot
Stanislas Berteloot

A presentation on Social Media for the STC. Paris March 20, 2009 The presentation contained some avi files which aren't showing. I have added a youtube presentation to demo how I work with social media. Contact me for more info.

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Follow me on Twitter and be my Friend on Facebook… Please! Use your Social Media as a Tool STC – Paris 20/03/09 stanislas berteloot, marketing director, KDS [email_address]
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I am here because of Jeremy
Because of Jeremy Cole ,[object Object]
Jeremy is vocal… ,[object Object]
Jeremy is very vocal…
Jeremy is like all of us… He likes to be listened to. ,[object Object],[object Object],[object Object],[object Object]
Social Media is…
Blogs Wikis Podcasts RSS Mashups Social Networks
Well… sort of.
Social Media Really is…
a Conversation…
That is powered by…
Blogs Wikis Podcasts RSS Mashups Social Networks
It is a conversation between…
Customers…
Employees…
Investors…
… People!
And guess what?
The social media conversation is…
Not Organized
Not Controlled
And not on message.
Social Media is…
… a brand new way of understanding markets, not just another messaging channel.
Are You Listening?
Listen because ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],March 9, 2009
Jeremy =
The old communication model was a monologue
 
The new communication model is a dialogue.
Interact with your audience ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Free Tip #1
[object Object],[object Object],[object Object]
Follow & auto follow ,[object Object]
Free Tip #3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
 
Free Tip #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does KDS do with it? ,[object Object],[object Object],[object Object],[object Object]
How KDS interacts with its audience? ? Kds.com
 
= Blogs Group + Portal Forum
Story - 2008 ,[object Object],[object Object],[object Object],[object Object],Take away : study / PR / White Paper (365 downloads)/ market ownership / Leads
Beyond Marketing
[object Object]
Lets your users do the translation
Salesforce.com Listens for you
Service Cloud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wiki
 
Online Schizophrenia?
Life question ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Credits Presentation by : stanislas berteloot, KDS Social Media is…: Leewhite (on SlideShare) The Conversation: An Introduction to Social Media: Tactica What the F...K is Social Media: Marta Z. Kagan Social Media Influencer Predication 2009: www.trendsspotting.com Social Media & Word of Mouth: Marketing for Startups: Colour Creative Persuation Social Media Rockstars: Arturo Pelayo, mediaalchemy.org How to Change the World: http://blog.guykawasaki.com/

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