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TiO2
Observation On Estimated and Actual Cost 
Savings 
Insights on Costing and Profitability of TiO2 
When To Negotiate ? 
5
Price Trend USD /MT 
2010 
2012 
2011 
2013 
2014 
1 
LCCS Prices 
International Prices 
6
260 
270 
280 
290 
300 
310 
320 
330 
Total Initial Spend Spend After Shifting 
Base 
Million USD 
Estimated 
Savings 
325.11 
283.11 
0 
5 
10 
15 
20 
25 
30 
35 
40 
45 
Estimated Saving Actual Savings 
Million USD 
REALITY 
18.00 
42.00 
Potential 15%-42 Mil. USD Cost Savings By 
Shifting Procurement Base to LCCS. 
7
HOW DID THAT HAPPEN ?
Procurement Procedure 
2 
Lab Trial of Sample 
3 
Plant Trial 
4 
Placement of Order 
1 
Request of Sample 
5 
Bill of Lading 
6 
100% Wire Transfer 
9 
20% 
Unusable 
40% 
Perfect Conformance to Buyer Specification 
40% 
JUST Useable without great loss of FINAL PRODUCT quality 
Shipment at Buyer’s End
1 Disperse technical personnel at suppliers site 
3 Oversee TiO2 weight and packaging quality 
4 Issue certificate prior to payment 
2 Monitor aspects of pre-paid TiO2 procurement 
10 
Inspection Costs – 
Of 
~20,000 USD Annually
0 
5 
10 
15 
20 
25 
30 
35 
40 
45 
Estimated Saving 
Actual Savings 
Potential Savings 
Million USD 
11 
42.00 
18.00 
41.98
2 
12 
Can you Save More ??!?
Feedstock 
Process Chemicals 
Fixed Costs 
Waste Treatment 
Utilities 
Recent 
Past 
% of Feedstock Costs in Total Costs 
~27% 
~34% 
~31% 
~36% 
~44% 
13
Generic Cost Structure 
0% 
100% 
Feedstock 
Fixed Costs 
Utilities 
Process 
Chemicals 
Waste 
Treatment 
% of Total Cost 
23% 
16% 
14% 
2% 
45% 
Challenge 
Buyer’s lack of knowledge on detailed TiO2 costing aspects 
thus, Lower negotiation power with Suppliers 
14
15 
Known 
Generic 
Cost 
Structure 
Unknown 
Region Specific Cost Structure 
Cost Aspects to Focus During Negotations 
Cost Aspects to Avoid During Negotations 
VS
TiO2 Cost Structure Comparison Generic Vs. China 
0% 
100% 
Generalised Cost Structure 
China Sulphate Process - High 
TiO2 Blend 
China Sulphate Process - Low 
TiO2 Blend 
% of Total Production COst 
45% 
14% 
23% 
16% 
20% 
18% 
10% 
28% 
14% 
15% 
18% 
22% 
1% 
2% 
Feedstock 
Process Chemicals 
Fixed Costs 
Waste Treatment 
Utilities 
16 
20-30% 
Cost Advantage
TiO2 Cost Structure Comparison Generic Vs. China 
0% 
100% 
Generalised Cost Structure 
China Sulphate Process - High 
TiO2 Blend 
China Sulphate Process - Low 
TiO2 Blend 
% of Total Production COst 
45% 
14% 
23% 
16% 
20% 
18% 
10% 
28% 
14% 
15% 
18% 
22% 
1% 
2% 
Feedstock 
Process Chemicals 
Fixed Costs 
Waste Treatment 
Utilities 
17 
20-30% 
Cost Advantage 
Negotiation Lever 
Feedstock Costs
TiO2 Cost Structure Comparison Generic Vs. North America 
0% 
100% 
Generalised Cost Structure 
NA Chloride Process - High TiO2 
Blend 
NA Chloride Process - Low TiO2 
Blend 
% of Total Production COst 
Feedstock 
Process Chemicals 
Fixed Costs 
Waste Treatment 
Utilities 
45% 
14% 
23% 
16% 
2% 
57% 
11% 
20% 
4% 
8% 
54% 
15% 
20% 
9% 
2% 
18
TiO2 Cost Structure Comparison Generic Vs. North America 
0% 
100% 
Generalised Cost Structure 
NA Chloride Process - High TiO2 
Blend 
NA Chloride Process - Low TiO2 
Blend 
% of Total Production COst 
Feedstock 
Process Chemicals 
Fixed Costs 
Waste Treatment 
Utilities 
45% 
14% 
23% 
16% 
2% 
57% 
11% 
20% 
4% 
8% 
54% 
15% 
20% 
9% 
2% 
19 
Negotiation Levers 
Utilities, Process Chemicals
TiO2 Cost Structure Comparison Generic Vs. Europe 
0% 
100% 
Generalised Cost Structure 
Eu Chloride Process - High TiO2 
Blend 
Eu Sulphate Process - High TiO2 
Blend 
% of Total Production COst 
Feedstock 
Process Chemicals 
Fixed Costs 
Waste Treatment 
Utilities 
45% 
14% 
23% 
16% 
2% 
7% 
20% 
9% 
61% 
10% 
20% 
14% 
54% 
3% 
2% 
20
TiO2 Cost Structure Comparison Generic Vs. Europe 
0% 
100% 
Generalised Cost Structure 
Eu Chloride Process - High TiO2 
Blend 
Eu Sulphate Process - High TiO2 
Blend 
% of Total Production COst 
Feedstock 
Process Chemicals 
Fixed Costs 
Waste Treatment 
Utilities 
45% 
14% 
23% 
16% 
2% 
7% 
20% 
9% 
61% 
10% 
20% 
14% 
54% 
3% 
2% 
21 
Negotiation Levers 
Utilities, Process Chemicals
Plant Profitability 
•Region - Specific 
•Capacity - Specific 
22
High 
Medium 
Capacity Index 
Low 
~100-250 KT 
~40-90 KT 
~10-25 KT 
 
 
 
Plant Capacity: 
 
Avg. Operating Rate: 
80% 
Profitability Index: 
55% 
Plant Capacity: 
 
Avg. Operating Rate: 
59% 
Profitability Index: 
38% 
Plant Capacity: 
 
Avg. Operating Rate: 
63% 
Profitability Index: 
10% 
North America 
23
Plant Capacity: 
 
Avg. Operating Rate: 
84% 
Profitability Index: 
49% 
Plant Capacity: 
 
Avg. Operating Rate: 
73% 
Profitability Index: 
28% 
Europe 
24 
High 
Medium 
Capacity Index 
Low 
~100-250 KT 
~40-90 KT 
~10-25 KT 
 
 

Plant Capacity: 
 
Avg. Operating Rate: 
90% 
Profitability Index: 
42% 
Plant Capacity: 
 
Avg. Operating Rate: 
60% 
Profitability Index: 
20% 
APAC 
25 
High 
Medium 
Capacity Index 
Low 
~100-250 KT 
~40-90 KT 
~10-25 KT 
 
 

3 
26
2011 
2012 
Titanium Dioxide Price Trend USD/MT 
2015 
2013 
2014 
27 
Future 
?
Invest pragmatically to bridge your gap in estimated and actual cost savings 
01 
Acquire knowledge to gain UPPER hand during procurement negotiations 
02 
Utilize the CURRENT Market Scenario to your advantage 
03 
Leverage Costing-Profitability Knowledge NOW 
28

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Insights on TiO2 costing and profitability - levers for procurement negotiations | Beroe Webinar Presentation

  • 1.
  • 2. •How to post a question? •To log in again if the connection is lost, use the link in the confirmation mailer you would have received from gotowebinar@citrixonline.com •In case you face any other issues write an email to puneet.ramaul@beroe-inc.com
  • 3.
  • 5. Observation On Estimated and Actual Cost Savings Insights on Costing and Profitability of TiO2 When To Negotiate ? 5
  • 6. Price Trend USD /MT 2010 2012 2011 2013 2014 1 LCCS Prices International Prices 6
  • 7. 260 270 280 290 300 310 320 330 Total Initial Spend Spend After Shifting Base Million USD Estimated Savings 325.11 283.11 0 5 10 15 20 25 30 35 40 45 Estimated Saving Actual Savings Million USD REALITY 18.00 42.00 Potential 15%-42 Mil. USD Cost Savings By Shifting Procurement Base to LCCS. 7
  • 8. HOW DID THAT HAPPEN ?
  • 9. Procurement Procedure 2 Lab Trial of Sample 3 Plant Trial 4 Placement of Order 1 Request of Sample 5 Bill of Lading 6 100% Wire Transfer 9 20% Unusable 40% Perfect Conformance to Buyer Specification 40% JUST Useable without great loss of FINAL PRODUCT quality Shipment at Buyer’s End
  • 10. 1 Disperse technical personnel at suppliers site 3 Oversee TiO2 weight and packaging quality 4 Issue certificate prior to payment 2 Monitor aspects of pre-paid TiO2 procurement 10 Inspection Costs – Of ~20,000 USD Annually
  • 11. 0 5 10 15 20 25 30 35 40 45 Estimated Saving Actual Savings Potential Savings Million USD 11 42.00 18.00 41.98
  • 12. 2 12 Can you Save More ??!?
  • 13. Feedstock Process Chemicals Fixed Costs Waste Treatment Utilities Recent Past % of Feedstock Costs in Total Costs ~27% ~34% ~31% ~36% ~44% 13
  • 14. Generic Cost Structure 0% 100% Feedstock Fixed Costs Utilities Process Chemicals Waste Treatment % of Total Cost 23% 16% 14% 2% 45% Challenge Buyer’s lack of knowledge on detailed TiO2 costing aspects thus, Lower negotiation power with Suppliers 14
  • 15. 15 Known Generic Cost Structure Unknown Region Specific Cost Structure Cost Aspects to Focus During Negotations Cost Aspects to Avoid During Negotations VS
  • 16. TiO2 Cost Structure Comparison Generic Vs. China 0% 100% Generalised Cost Structure China Sulphate Process - High TiO2 Blend China Sulphate Process - Low TiO2 Blend % of Total Production COst 45% 14% 23% 16% 20% 18% 10% 28% 14% 15% 18% 22% 1% 2% Feedstock Process Chemicals Fixed Costs Waste Treatment Utilities 16 20-30% Cost Advantage
  • 17. TiO2 Cost Structure Comparison Generic Vs. China 0% 100% Generalised Cost Structure China Sulphate Process - High TiO2 Blend China Sulphate Process - Low TiO2 Blend % of Total Production COst 45% 14% 23% 16% 20% 18% 10% 28% 14% 15% 18% 22% 1% 2% Feedstock Process Chemicals Fixed Costs Waste Treatment Utilities 17 20-30% Cost Advantage Negotiation Lever Feedstock Costs
  • 18. TiO2 Cost Structure Comparison Generic Vs. North America 0% 100% Generalised Cost Structure NA Chloride Process - High TiO2 Blend NA Chloride Process - Low TiO2 Blend % of Total Production COst Feedstock Process Chemicals Fixed Costs Waste Treatment Utilities 45% 14% 23% 16% 2% 57% 11% 20% 4% 8% 54% 15% 20% 9% 2% 18
  • 19. TiO2 Cost Structure Comparison Generic Vs. North America 0% 100% Generalised Cost Structure NA Chloride Process - High TiO2 Blend NA Chloride Process - Low TiO2 Blend % of Total Production COst Feedstock Process Chemicals Fixed Costs Waste Treatment Utilities 45% 14% 23% 16% 2% 57% 11% 20% 4% 8% 54% 15% 20% 9% 2% 19 Negotiation Levers Utilities, Process Chemicals
  • 20. TiO2 Cost Structure Comparison Generic Vs. Europe 0% 100% Generalised Cost Structure Eu Chloride Process - High TiO2 Blend Eu Sulphate Process - High TiO2 Blend % of Total Production COst Feedstock Process Chemicals Fixed Costs Waste Treatment Utilities 45% 14% 23% 16% 2% 7% 20% 9% 61% 10% 20% 14% 54% 3% 2% 20
  • 21. TiO2 Cost Structure Comparison Generic Vs. Europe 0% 100% Generalised Cost Structure Eu Chloride Process - High TiO2 Blend Eu Sulphate Process - High TiO2 Blend % of Total Production COst Feedstock Process Chemicals Fixed Costs Waste Treatment Utilities 45% 14% 23% 16% 2% 7% 20% 9% 61% 10% 20% 14% 54% 3% 2% 21 Negotiation Levers Utilities, Process Chemicals
  • 22. Plant Profitability •Region - Specific •Capacity - Specific 22
  • 23. High Medium Capacity Index Low ~100-250 KT ~40-90 KT ~10-25 KT    Plant Capacity:  Avg. Operating Rate: 80% Profitability Index: 55% Plant Capacity:  Avg. Operating Rate: 59% Profitability Index: 38% Plant Capacity:  Avg. Operating Rate: 63% Profitability Index: 10% North America 23
  • 24. Plant Capacity:  Avg. Operating Rate: 84% Profitability Index: 49% Plant Capacity:  Avg. Operating Rate: 73% Profitability Index: 28% Europe 24 High Medium Capacity Index Low ~100-250 KT ~40-90 KT ~10-25 KT   
  • 25. Plant Capacity:  Avg. Operating Rate: 90% Profitability Index: 42% Plant Capacity:  Avg. Operating Rate: 60% Profitability Index: 20% APAC 25 High Medium Capacity Index Low ~100-250 KT ~40-90 KT ~10-25 KT   
  • 26. 3 26
  • 27. 2011 2012 Titanium Dioxide Price Trend USD/MT 2015 2013 2014 27 Future ?
  • 28. Invest pragmatically to bridge your gap in estimated and actual cost savings 01 Acquire knowledge to gain UPPER hand during procurement negotiations 02 Utilize the CURRENT Market Scenario to your advantage 03 Leverage Costing-Profitability Knowledge NOW 28