Books are the new business card. Learn How to Use Content To Move People to Action: http://goo.gl/us0z3

1. 5 WAYS
BOOKS HELP BRANDS, BUSINESSES,
AND CAUSES INCREASE REVENUE

2. Writing books has traditionally
been reserved for authors
and publishers…

3. …while brands and businesses
remain focused on selling their
product or service.

4. However, things are changing…

5. In today’s connection
economy…
Marketing has become about adding
value and earning attention.
Publishing has become more accessible.
Opportunities for influence have changed.

6. Publishing a book isn’t
reserved exclusively for traditional
publishers and authors anymore.

7. Books can be a valuable asset for
any brand, business, or cause.

8. 5 WAYS BOOKS HELP BRANDS, BUSINESSES,
AND CAUSES INCREASE REVENUE.
Books help you…
1 Share your unique brand story.
2 Position you as an expert.
3 Differentiate you from your competition at the sales table.
4 Start further into the sales process because the prospect already
knows about you and your philosophy of business.
5 Create a foundational piece on which all other
messaging is formed and crafted.

9. If you truly want to leverage the
age of influence, publishing a
book needs to be on your short
list of priorities.

10. In a time when technology is
making publishing accessible to
more and more people, books
may be the new business card.

11. BEN STROUP ENTERPRISES
TWITTER: @ben_stroup
LINKEDIN: Ben Stroup
E-MAIL: ben@benstroup.com
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GOOGLE+: +Ben Stroup Enterprises
WEB: benstroup.com