1. How did you use new media
technologies in the construction and
research, planning and evaluation
stages?

2. The impact of new media technologies…
New media technology refers to any device that allows users to digitally transfer and edit
information. This could be anything from CD-ROMS to a piece of computer editing
software. However things that are considered ‘old media’ such as televisions, films or
paper-based products, are not part of ‘new media technology’.
In recent years there has been a proliferation in technology and with it, new ways of
constructing media products. The tiniest of technological developments can completely
change the way in which films are produced, so in another 10 years the media industry
will almost certainly look completely different to how it does now.
It is fact that we are moving on from the Web 2.0 (which included more user based
content such as Wikis and blogs and of course social media) to the Web 3.0, which
involves software and hardware that is able to interact with the user and let them find,
share and combine information more easily.
Click this link to find out more about the Web 3.0:
http://www.youtube.com/watch?v=cLLPO5yb588

3. What are the trends?
It is becoming more popular to carry portable devices around and check various things
such as your emails rather than doing this by a computer. It is clear that the
miniaturization of hardware is affecting society on a number of levels, due to the fact that
it has become so easy to simply check your Twitter feed when in a cinema.

4. What is the impact on audiences and the media
industry?
New media technology has completely changed the way in which audiences consumer
content. It is no longer necessary to have to sit in one place to watch a film on your
computer, since a Smartphone allow users to be on the move while watching. While
audiences consumption habits have evolved, so has the media industries way of getting
information to customers. Content can now be shared a lot more faster, meaning that
mobile device users can be specifically targeted. Since audiences are watching more
content via their mobile devices, going to the cinema to watch the film has inevitably
become something of a chore for those who find the comfort of their own phone easier.
This is having a big impact on the media industry and the profits of films.

5. The effects of digitalization?
Digitalization has completely restructured the way in which the media industry operates.
There are two main key concepts which define this.
Media convergence – This refers to the way in which technologies are coming together.
For example a mobile phone is no longer used just to make call son, but can be utilized
to do a whole number of other tasks such as take photos, watch videos or be used as an
internet device to use social media.
This means that when data is digital it can be passed through a number of different
devices. For example a film can be watched on a tablet, Smartphone or games console.
Thus media industries and companies are converging so that different they can offer
products which can be placed across the different platforms. For example a multinational
conglomerate that had its own production and distribution company would be able to
produce and distribute a film without any outside help. This in turn means that the media
industry has become a monopoly, because certain companies can create widespread
content.
Synergy – This is the process where ideas and concepts are created which can be
placed across different media platforms. For example the Harry Potter series spawned
merchandise such as board games, video games, toys etc.

6. Advantages of New Media Disadvantages of New Media
Allows people to be more creative,
as visions can now be realized
using CGI software
It is making people lazy – rather
than reading a book to research
something, someone could search
online for what they want
Content can be shared easily It is making the film-going
experience less impactful – since
people who watch content on their
mobile device have a small screen
People can access information
from anywhere
It is becoming harder to protect
information
It is easy for anyone to create
content, such as a film, and share it
online
Social media is making people less
social because they are not actually
speaking with someone face to
face.

7. Process Technology
Research When researching about short films and the action
genre I was able to use an extensive range of
websites to collect information that was very
specific and detailed. I was able to read ‘Little White
Lies’ issues on my mobile phone to analyse their
style in preparation for writing for own piece.
Planning Technology helped me to plan the film as it enabled
my group to communicate using social media to
send important documents like scripts and shot lists
to one another. Software such as Microsoft Word
enabled me to write out these documents in a
professional manner.
Construction Of course technology helped at the stage
extensively. From allowing us to shoot our film
digitally and upload it to a computer straight away to
using Final Cut Pro X to edit our shots, technology
played a vital part in the construction of Serum. Not
forgetting the variety of CGI software we used in
post-production such as Adobe After Effects and
Cinema 4D.
Evaluation Technology has helped me to evaluate my film,
poster an review by allowing me to share these
items and receive feedback as well create visual
answers on my blog to questions I was asked.