Amit Tarberg, presentation at Kista Mobile & Multimedia Network (KMMN)

1. Intel® Atom™ Developer Program
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2. …iphone/itouch
Background annual volume is
~40M million).
Netbooks are
opening a
world of
innovation
and
opportunity
http://www.intel.com/idf
 The time is right for the Netbook
– ABI** Research forecasts worldwide shipments of nearly 35 million this year, rising to
an estimated 139 million in 2013
– Approximately 7% of the online US users report owning a Netbook*
 Netbooks have become the simple, affordable companion device for easy
access to the web and usage trends such as internet-centric apps, e-mail and
note-taking, media viewing
* Source: NPD Group, “A closer look at netbooks”, June 2009; **Source: ABI Research
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3. How do people use their netbook?
• Broad usages: household
management, entertainment,
communication
• Consumers bring netbook along for
travel/ vacation, but used at home 60%
of time
 Many shop, bank, and research online
Opportunity:
•Port applications to take advantage of
netbooks and the low power performance
of Intel® Atom™ microarchitecture
•Develop new, compelling user
experiences 3

4. Intel® Atom™ Developer Program
21ST Century Developer Program: focused on business, fueled by technology
• A framework for
developers to create and
sell software applications
for netbooks and other
devices based on the
Intel® Atom™ processor.
• Tools, SDKs, and
community of support
• Application validation
• Worldwide distribution
channel Appdeveloper.intel.com
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5. OEM’s and ISV participants
• Key OEM’s who publicly
announced their support of the
Intel Atom Developer Program at
the Intel developer Forum on
September 22nd, 2009. These
OEM’s intend to deliver
application stores powered by
Intel in 2010:
− Acer
− Asus
− Dell
• Since launch, over 2,300 Software
ISV’s/developers from all over the
world have signed up
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6. Summing it up
• Learn more at appdeveloper.intel.com
• Evaluate if you have Windows and/or Moblin based applications that
would suite the netbook segment
• Sign up at appdeveloper.intel.com
• For Moblin development or being part of application store launch
please contact amit.tarberg@intel.com
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