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Generic creds

  1. 1. Communication that influences change<br />Effective communications for today’s media landscape<br />1<br />18/05/2011<br />
  2. 2. A cacophony of opinion<br />2<br />18/05/2011<br />Aggressive competitors<br />Savvy customers<br />Complex stakeholder relationships<br />Dedicated and organised campaigners with influence beyond importance<br />Rapid impact of issues/crises<br />Post financial crisis instability and uncertainty<br />Political scrutiny/increased regulation<br />24/7 , always-on media, plus ‘citizen journalism’<br />Digital explosion<br />
  3. 3. Contested communications<br />18/05/2011<br />3<br />In this new world of contested communication only those with strong, consistent reputations will stand out from the noise and create value through their communications<br />
  4. 4. The communication paradoxes <br />Complexity versus simplification: <br />Communicating new ideas, views and concepts often from specialists and technical experts, in “layman’s” language - but without compromising meaning<br />Facts versus emotion: <br />The need to communicate the truth through facts and proof without losing the emotional battle for public opinion<br />
  5. 5. The MHP Solution<br />18/05/2011<br />5<br />Research-led<br />Strategic and long-term<br />Emotionally persuasive<br />Media and channel neutral<br />Direct to public<br />Beyond words<br />Building coalitions<br />Monitored and measured by impact<br />Let no false claim go unchallenged<br />
  6. 6. About MHP Communications<br />18/05/2011<br />6<br />MHP is 160 professionals and a top 10 UK award winning public relations agency<br />6 disciplines, fifteen sectors and over 200 clients leading to revenues over £14 million<br />Part of Engine, the UK’s fastest growing independent marketing services and communications group<br />
  7. 7. Our disciplines are:<br />7<br />Financial/investor<br />Political<br />CSR<br />Corporate<br />Brand/consumer<br />Internal communication<br />18/05/2011<br />
  8. 8. MHP sectors <br />Asset Management <br />Banking & Capital Markets <br />Consumer Financial Services <br />Consumer Goods & Retail <br />Energy, Utilities & Natural Resources <br />Health <br />Industrials & Engineering <br />Media & Leisure <br /><ul><li>Pensions Advisory & Investment Services
  9. 9. Private Equity
  10. 10. Professional Services & Business Support Services
  11. 11. Property
  12. 12. Government & Third Sector
  13. 13. Technology & Telecoms
  14. 14. Transport</li></ul>8<br />
  15. 15. Some key clients<br />18/05/2011<br />9<br />Total<br />Yahoo!<br />Zurich<br />SEB<br />Amex<br />Kimberly Clark<br />Siemens<br />Everything Everywhere<br />Towers Watson<br /><ul><li>Neptune Investment Mnm’t
  16. 16. SIX Swiss Exchange
  17. 17. EDF Energy
  18. 18. Roche
  19. 19. Cerner
  20. 20. Disney
  21. 21. Premier League
  22. 22. Adecco</li></li></ul><li>If you’d like to discuss how we can help you ensure your communications influence change, please get in touch...<br />10<br />18/05/2011<br />
  23. 23. 11<br />Ben Maynard <br />Technology & Telecoms sector leader <br />+44 (0)20 3128 8100<br />ben.maynard@mhpc.com<br />www.mhpc.com<br />18/05/2011<br />

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