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  • 1. Communication that influences change
    Effective communications for today’s media landscape
    1
    18/05/2011
  • 2. A cacophony of opinion
    2
    18/05/2011
    Aggressive competitors
    Savvy customers
    Complex stakeholder relationships
    Dedicated and organised campaigners with influence beyond importance
    Rapid impact of issues/crises
    Post financial crisis instability and uncertainty
    Political scrutiny/increased regulation
    24/7 , always-on media, plus ‘citizen journalism’
    Digital explosion
  • 3. Contested communications
    18/05/2011
    3
    In this new world of contested communication only those with strong, consistent reputations will stand out from the noise and create value through their communications
  • 4. The communication paradoxes
    Complexity versus simplification:
    Communicating new ideas, views and concepts often from specialists and technical experts, in “layman’s” language - but without compromising meaning
    Facts versus emotion:
    The need to communicate the truth through facts and proof without losing the emotional battle for public opinion
  • 5. The MHP Solution
    18/05/2011
    5
    Research-led
    Strategic and long-term
    Emotionally persuasive
    Media and channel neutral
    Direct to public
    Beyond words
    Building coalitions
    Monitored and measured by impact
    Let no false claim go unchallenged
  • 6. About MHP Communications
    18/05/2011
    6
    MHP is 160 professionals and a top 10 UK award winning public relations agency
    6 disciplines, fifteen sectors and over 200 clients leading to revenues over £14 million
    Part of Engine, the UK’s fastest growing independent marketing services and communications group
  • 7. Our disciplines are:
    7
    Financial/investor
    Political
    CSR
    Corporate
    Brand/consumer
    Internal communication
    18/05/2011
  • 8. MHP sectors
    Asset Management
    Banking & Capital Markets
    Consumer Financial Services
    Consumer Goods & Retail
    Energy, Utilities & Natural Resources
    Health
    Industrials & Engineering
    Media & Leisure
    • Pensions Advisory & Investment Services
    • 9. Private Equity
    • 10. Professional Services & Business Support Services
    • 11. Property
    • 12. Government & Third Sector
    • 13. Technology & Telecoms
    • 14. Transport
    8
  • 15. Some key clients
    18/05/2011
    9
    Total
    Yahoo!
    Zurich
    SEB
    Amex
    Kimberly Clark
    Siemens
    Everything Everywhere
    Towers Watson
  • If you’d like to discuss how we can help you ensure your communications influence change, please get in touch...
    10
    18/05/2011
  • 23. 11
    Ben Maynard
    Technology & Telecoms sector leader
    +44 (0)20 3128 8100
    ben.maynard@mhpc.com
    www.mhpc.com
    18/05/2011

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