View recent survey results which compare how insurance agents are using social networking compared to the general population. Topics covered include popular sources, frequency, information sharing, lead generation, and more.

1. Benepath, Inc Social Networking Survey: A Measure of Insurance Agents Usage May, 20,2011

2. Survey Overview The objective of our recent survey was to determine the current usage of social networking by insurance agents and provide agents with information about general trends in social media. The sites agents are actively using How they are primarily using social networking Which sites are more suited for business vs. personal How agents are leveraging social networking in their business Agents from over 41 states participated in the survey. Respondents spanned from newly licensed to experienced agents.

4. 25% follow a company or brand through Facebook

5. 44% of social networking participants use social networking while watching TVArbitron and Edison Research Report 2011, Ericsson Report May 2011 Benepath, Inc Research May 2011 Sources:

7. 50% of Americans login at least 1 time per day

8. 18% login multiple times per day

11. Their primary reason for networking is for personal use.Arbitron and Edison Research Report 2011, Ericsson Report May 2011 Benepath, Inc Research May 2011 Sources:

13. Stands for Online Networking Experts

16. Stands for Winning at Insurance Networking

17. They efficiently use social networking to stay connected with colleagues, stay informed and generate leads.WINners Participants in this survey that spend at least 30 minutes networking a day & 80% of their time social networking for business reasons. 65% of WINners stay informed through News updates compared to 40% of overall respondents 57% Generate Leads compared to 26% of overall respondents 71% Communicate with other Agents compared to 34% of overall respondents 48% Research carriers and products compared to 31% of overall respondents

18. Overall Summary Agents are slightly ahead of the overall population with their use of Facebook, Twitter and LinkedIn. Lead Generation: Agents aren’t maximizing their lead generation efforts, only using LinkedIn for colleague communication and Facebook for customer communication. If you look at what WINners are doing, we believe there will be a shift in agents using all sites more to do lead generation. Future Trends: LinkedIn: More agents using LinkedIn for more than just industry trends and research. Facebook: Agents expanding their use to generate more referrals. With companies having more of a presence, agents will use Facebook more like they are currently using LinkedIn. Twitter: Continued rise of agents using Twitter both as tweeters and followers. You Tube: Agents utilizing this forum to create a more customized, branded approach to both customers and prospects.

19. About Benepath Founded 2004 Provides Insurance Leads Across the US Only Provider of Exclusive Leads that Are Generated In-House Clelland Green, President Founder and Owner Insurance Sales and Marketing Professional for 25 Years