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Delegate Showcase - Damian Wilson
- 3. What is climate change?
- 4. How can the BBC Help? What information do you think a farmer, an urban slum dweller or a fisherman in Asia might want or need? How do you make relevant programming on climate change for affected communities?
- 5. Climate Asia: Evidencing public understanding to enable effective action Research Strategy Tools
- 6. Research pillars (2012) Focus Groups Evaluation of existing 100 focus initiatives groups with over 100 projects 800 public audiences 2012 Feb – June Feb – Oct Apr – July May – Nov Jul – Nov
- 7. Key findings so far People are: ➔noticing changes to their weather and environments –particularly changes in temperatures, rainfall and the timing of seasons ➔suffering from lack of available water, electricity and increases in food prices ➔being impacted by these changes ➔worried about these changes
- 8. Key findings so far ➔ Awareness and understanding of ‘climate change’ is relatively low ➔ Experts see people who depend on the land for their livelihood as particularly vulnerable, but a wider audience are reporting experiencing impacts ➔ People are making changes to their livelihoods ➔ Both experts and the public see a role for mass media in supporting response to change
Editor's Notes
- British Council film Bangladesh – is this a helpful term to use with the public – here we see some very different responses as to what climate change is? Just because people can ’ t define it doesn ’ t mean they don ’ t understand the impact and effects of climate – change, is it a useful term to use at all when we ’ re assessing whether people know about it?
- why are we asking this question - In order to answer these questions we asked people questions. 33,000 people across 7 countries in fact. We ’ re asking 2 big questions with this project
- *Community Assessments are where researchers go into a community for one to two days in rural and urban areas to really understand how the climatic changes are having an impact on their community. Different techniques are used including depth interviews with influential people in the community, transect walk through the community, and discussions with the community using hazard maps, community maps and seasonal calendars. These assessments will explore how the enabling environment is affecting people ’s responses and explore the role of information in supporting these more vulnerable communities.