A look at how nonprofit organizations can ready themselves to support communities impacted by disaster by coordinating early and incorporating simple best-practices.

1. Volunteer and Donations
Management
The right assistance at the right time

2. In 2012, 64.5 million Americans
(26.5% of the population) Volunteered

3. Order vs. Chaos

4. Keep the help
on the bottom shelf.

5. Focus on the
survivors

6. Disaster survivors have a variety of
physical, emotional, and
spiritual needs that
you can help
to support.

7. How do I know
when, what, where,
and how much aid
will be needed?
?

8. Coordination
is the Key
to success!
!

9. The needs of
disaster survivors
and impacted
communities
are broad

10. No single gift,
action, or
organization
can be a complete
solution

11. but when we
work together,
anything
is possible!

12. Aid happens
where need
meets resources

13. Disaster Timeline:

14. How can I help
to address
the needs
I see?
?

15. After you understand
the needs of
the community
you must
understand the
motivation of your
volunteers
and donors.
!

16. Some people
want to be in
“the action”

17. Some people
enjoy the
community
and fellowship
that comes with
disaster work.

18. Some people
want to be known to
do good.

19. Some people
want to
see what is going on

20. Some people
are called to do
whatever it takes to
help people in need.

21. “Everybody can be great...because
anybody can serve. You don't have to
have a college degree to serve. You
don't have to make your subject and
verb agree to serve. You only need a
heart full of grace. A soul generated by
love.”
- Rev. Dr. Martin Luther King Jr.

22. 7 key findings on the
perspective of volunteers and donors
from the Ad Council

23. Donors may believe
that goods will
have a greater
impact

24. Donors must feel
empowered
and appreciated

25. $
Donors may fear
that a cash
donations are
impersonal and
can be misused

26. Motivations
for giving are
varied and
powerful

27. Code 123
Messages must be
clear and provide a
simple explanation of
how their help
will address a need

28. Volunteers and donors
must be told that
they are
appreciated

29. Trust is essential

30. How do I help my
donors and
volunteers make a
greater impact?
?

31. Option 1: developing a disaster program

32. When disaster
strikes,
coordinate. Welcome!
?
They will be asked about
their skills,
Volunteers will be welcomed at a Volunteer
Reception Center.
assigned to a team leader,
!
given a safety briefing, and put quickly into action supporting
people in need.
Option 2: Leverage partnerships
to get involved

33. ?
How do I let people
know how they can
help?

34. !
You need a
messaging
strategy!

35. !
1. What is your goal?
2. What do you need
to get there?
3. Who is your
audience?
4. How will you reach
your audience?

36. The 4 Cs of effective
messaging:
Clear
Consistent
Coordinated
Current

37. Other helpful
messaging reminders:
• Be positive!!!!!
• Establish a presence before
the disaster
• Take advantage of active and
passive messaging
opportunities
• Take into account the
motivations of donors
• Have an outlet for generosity
• Have a sense of humor :)
• Celebrate!

38. “Getting an audience is hard. Sustaining an
audience is hard. It demands a consistency
of thought, of purpose, and of action over a
long period of time.”
- Bruce Springsteen

39. Key Volunteer
Messages:
• Affiliation maximizes impact!
• Know before you go.
• Disasters are dangerous - make
sure it is safe before you travel.
• Wait until volunteer opportunities
have been identified.
• Be prepared to be self-sufficient.
• Be patient - impacted
communities will need help for
months or years after a disaster.

40. Key Donations
Messages:
• Financial contributions ensure the
right aid is available at the right
time.
• Professional relief organizations
maximize the impact of your gift.
• Needs change - confirm what is
needed before collecting in-kind
donations.
• Donate to trusted organizations
that share your values.

41. The best way to
support
#HurricaneNancy
Survivors is 2
#donate to a
nonprofit providing
#aid . Learn more at:
www.nvoad.org/help
133 characters
Example Tweet:

42. Hey @PrincessKate !
want to know how to
#help #survivors of
#HurricaneNancy ?
learn the best way to
#give at
www.nvoad.org/help
131 characters
Example:

46. Message resources:
www.NVOAD.org
www.FEMA.gov/donations
www.serve.gov
www.handsonnetwork.org
www.CIDI.org

47. Where do I go
if I need more
help?
?

48. You have friends!
Visit www.NVOAD.org
to learn more and
get connected
with other organizations.
!

49. Together we are strong. United we recover!
Thank you!