Us foodista ifbc conference urbanspoon

1
Mani Dhillon
Long career in consumer and enterprise product development
Previously at Electronic Arts developing mobile and online games, Cisco Systems developing consumer and enterprise networking equipment
MBA, Northwestern University
Currently General Manager, Urbanspoon
Urbanspoon runs an online and mobile restaurant guide for diners and reservation system for restaurants

2
Three friends set out to do a lot with a little . . .
with the help of SEO.
Ethan
Creative Guy
Adam
Hacker Extraordinaire
Patrick
Expert in this and that

Status
Brainstormed 20 ideas that they could take on as a small team and since they were all passionate about food they decided to focus on that. They followed the basics of SEO (clean topology, relevant to top searches, others will link to)
3

Competing for major terms (Seattle Restaurants) was difficult. So they analyzed the searches that lead to the site and found that they could focus on neighborhoods and zip codes uniquely. Made landing pages for zip codes and neighborhoods and made profiles pages link to those pages.
4

5
SEO Link Bait – novel ways to present our data that others wanted to link to. The following presentation got us a lot of press
Restaurants at Night
Bush vs. Keary and Steak vs. Sushi

Spoonbacks – Urbanspoon presents reviews from bloggers, critics and readers. Bloggers that participate in the Spoonback program get millions of users viewing their posts on Urbanspoon and then linking back to their blog. Another benefit is that both the blogger and Urbanspoon improve their Google Pagerank.
Over 2,000 bloggers participate in the Spoonback program.
6

http://www.foodista.com	676
http://webcache.googleusercontent.com	1
http://honyaku.yahoofs.jp	1
http://translate.googleusercontent.com	1

Us foodista ifbc conference urbanspoon

by bdorfman on Sep 01, 2010

Accessibility

Upload Details

Usage Rights

4 Embeds 679

Statistics

Us foodista ifbc conference urbanspoon — Presentation Transcript