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Ifbc 2010 seo


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Tips to ensure that your content can be found and a bit about making money.

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Ifbc 2010 seo

  1. 1. 1<br />Search Engine Optimization, Building Traffic & Social Media<br />International Food Blogger Conference<br />Seattle, August 27-29<br />Barnaby Dorfman<br />Founder & CEO<br /><br />The Cooking Encyclopedia Everyone Can Edit<br />© 2010 Foodista, Inc.<br />
  2. 2. A BitAbout Me<br /><ul><li>Former Partner/General Manager of MARSEE Baking (first startup)
  3. 3. MBA, Dartmouth College
  4. 4. 15 Years Building Large-Scale Consumer Web Businesses
  5. 5. 7 Years at, Most Recently as VP of Search Tech. Division
  6. 6. Currently Founder & CEO of (fifth startup)</li></li></ul><li>Important Terms<br />Monthly Unique Visitors – “Uniques”<br />Visits<br />Page Views<br />Page Views per Visit<br />Bounce Rate<br />Referrer<br />CPM=Cost per Thousand Impressions<br />RPM=Revenue per Thousand Pageviews(aka eCPM)<br />Hits<br />
  7. 7. Measuring Traffic<br />Your Traffic<br />Blog Metrics, e.g. Wordpress Stats<br />Google Pagerank<br />Google Analytics<br />Other Websites<br /><ul><li>
  8. 8.
  9. 9.
  10. 10. Google Adplanner
  11. 11. Google Pagerank</li></li></ul><li>How Works<br />Crawl<br />Google Bots “Crawl “ Billions of Web Pages<br />Relevance<br />Serving Search Results<br />Contents of Pages<br />Placed in the Google Index<br />(Estimated at 15 Billion Docs)<br />Indexation<br />
  12. 12. How Google Determines Relevance<br />Google claims to use over 200 factors to order search results:<br />“Pagerank“ is still at Core<br />
  13. 13. Pagerank: Google Maps All the Links<br />Pagerank 9<br />Your Blog<br />Pagerank 2<br />Pagerank 5<br />Pagerank 6<br />Friend’s Blog<br />Pagerank 1<br />Links to your site & pages = authority<br />
  14. 14. (Almost)Every Link to Your Website HelpsImprove Google Pagerank<br />Commenting on other Blogs<br />UrbanspoonSpoonbacks<br />Foodista Widgets<br />These don’t help:<br />Site with “Nofollow” links (Wikipedia, Twitter, Facebook)<br />Spam Sites (Can actually hurt)<br />
  15. 15. Quick Demos<br />Google Webmaster<br />Foodista Widgets<br />
  16. 16. Making Money Through Advertising<br />It Takes a Lot of Traffic to Make Money<br /><ul><li>Assume
  17. 17. 100,000 Monthly Unique Visitors
  18. 18. 2 Visits per Month
  19. 19. Average 2.5 Page Views per Visit
  20. 20. Equals500,000 Pageviews/Month</li>