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Case Study: How New York Life Is Driving Interaction, Engagement, and Relevance Using Social Media ...
Case Study: How New York Life Is Driving Interaction, Engagement, and Relevance Using Social Media
Presented by: Gregory Weiss, Assistant Vice President of Social Media, New York Life Insurance Company
New York Life takes an innovative approach to its social media efforts, and has emerged as a leader in the space amongst its peers. Find out how New York Life leverages its brand heritage, employees, and agents to achieve short-term wins with long-term benefits, as Gregg highlights several key initiatives while infusing some of his own tips on how you/your company can be successful driving new opportunities