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Effective Use Of Content to Drive Healthcare Campaigns - BDI 7/19/12 Social Communications & Healthcare 2012: Case Studies & Roundtables
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Effective Use Of Content to Drive Healthcare Campaigns - BDI 7/19/12 Social Communications & Healthcare 2012: Case Studies & Roundtables

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Presentation: Effective Use Of Content to Drive Healthcare Campaigns …

Presentation: Effective Use Of Content to Drive Healthcare Campaigns
Presented by: Tom Miale, Director, Multimedia Engagement, MultiVu
www.bdionline.com

Published in: Business, Technology

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  • 1. #BDI1 @tmialeUsing Content to Drive Campaigns Tom Miale (@tmiale) Director, Multimedia Engagement MultiVu
  • 2. “ In 1965, 80% percent of adults could be reached with three 60- second TV spots. Today it requires 117 prime time Commercials to produce the same result ” (Jim Stengel, Former GMO P&G)@tmiale #BDI1
  • 3. In... 3,000 - 5,000Brand Messages A DAY!
  • 4. #BDI1 @tmialeWe are in an era where anyonecan create and publish content
  • 5. #BDI1 @tmiale CREATECOMPELLING AND RELEVANT CONTENT
  • 6. #BDI1 @tmialeCONTENT IS ESSENTIAL FOR ORGANIC SEO
  • 7. VisibilityPhoto@tmiale credit: http://www.flickr.com/photos/fortphoto/1746927016/ #BDI1
  • 8. @tmiale #BDI1
  • 9. #BDI1 @tmiale more multimedia = more views Increase in average online views per press release, when multimedia elements are added.Source: PR Newswire web analytics.
  • 10. #BDI1 @tmiale Using multimedia inyour releases increases journalist and publicengagement According to internal sample research comparing press releases that contain multimedia with those that do not.
  • 11. #BDI1@tmiale
  • 12. @tmiale #BDI1