Effective Use Of Content to Drive Healthcare Campaigns - BDI 7/19/12 Social Communications & Healthcare 2012: Case Studies & Roundtables

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Presentation: Effective Use Of Content to Drive Healthcare Campaigns Presented by: Tom Miale, Director, Multimedia Engagement, MultiVu www.bdionline.com

Business Technology

#BDI1

@tmiale

Using Content to Drive
Campaigns
Tom Miale (@tmiale)
Director, Multimedia Engagement
MultiVu

“ In 1965, 80% percent of adults
could be reached with three 60-
second TV spots.
Today it requires 117 prime time
Commercials to produce the
same result ”
(Jim Stengel, Former GMO P&G)

@tmiale #BDI1

#BDI1

@tmiale

We are in an era where anyone
can create and publish content

#BDI1

@tmiale

CREATE
COMPELLING AND RELEVANT
CONTENT

#BDI1

@tmiale

CONTENT IS ESSENTIAL
FOR ORGANIC SEO

Visibility

Photo@tmiale
credit: http://www.flickr.com/photos/fortphoto/1746927016/ #BDI1

#BDI1

@tmiale

more multimedia = more views
Increase in average online views
per press release, when
multimedia elements are added.

Source: PR Newswire web analytics.

#BDI1

@tmiale

Using multimedia in
your releases increases
journalist and public
engagement
According to internal sample research comparing press releases that contain multimedia with those that do not.

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