#BDI1 @tmialeUsing Content to Drive Campaigns Tom Miale (@tmiale) Director, Multimedia Engagement MultiVu
“ In 1965, 80% percent of adults could be reached with three 60- second TV spots. Today it requires 117 prime time Commercials to produce the same result ” (Jim Stengel, Former GMO P&G)@tmiale #BDI1
#BDI1 @tmiale more multimedia = more views Increase in average online views per press release, when multimedia elements are added.Source: PR Newswire web analytics.
#BDI1 @tmiale Using multimedia inyour releases increases journalist and publicengagement According to internal sample research comparing press releases that contain multimedia with those that do not.