Job Search 2.0 Using LinkedIn

fresh
opportunities

CONFIDENTIAL presentation for Absolute Return Solutions

with a focus on
All Rights Reserved Fresh Consulting, Not for distribution elsewhere

by

fresh
consulting

To land your next opportunity, it’s not only who you
know and what you know, it’s also who knows you
ONLINE
PUBLISH what you know
how well you share what you know
CONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting

CONNECT who you know
how well you use those relationship

ENGAGE who knows you
how well you help people find you

Connecting who you know and Engaging who knows
you builds Social Capital

Social

Capital

Building your personal brand and Publishing / sharing
what you know best promotes your Human Capital

Human

Capital

Social Capital will provide leads and your Human
Capital can convert leads into fresh opportunities

Attract Convert Opportunity
social CLIENT

Find JOB

Connect SALE
TESTIMONIAL
Engage CONNECTION
Build BUSINESS DEV
Publish
human

We are here to discuss your web presence because you
will likely be Googled and reviewed online after applying


We currently are tracking 3,479 great apps and networks

We want to focus in on one because LinkedIn is the
largest business social network and offers the most

Average Age: 41 90+ million people
50% are business decision makers
#1 Avg. Household Income:
$109,703 among prominent social networks

Text

1M CEOs 95% are college educated

Build social capital by connecting online, meeting
offline and providing value to your relationships

Social Capital
(Re-)Connect

Online

Provide Value Meet Offline

Think of social network connections as up-to-date
interactive online rolodexes

Similar to job search, you can reach more people by being
on more than one social network channel

“32% of Internet Users’ time
is spent social networking”
Netpop

21

Start with the big channels where most everyone
already is

• Facebook is for the
people you already know

• LinkedIn for the people
you want to work with

• Twitter is for the people
you want to know

Find your niche or local channels based on what you
are interested in, passionate about, or experienced in

• I’m interested in.... [ enter your interests ]
e.g. flying unmanned aircraft
• I’m passionate about... [ enter your passions ]

e.g. writing, guitar, skiing
• I’m experienced in... [ enter your experience ]
e.g. management consulting, programming

Therefore my social networks, groups, communities are...

For example, on LinkedIn you can connect to groups of
people that share common interests or experience

After you create an account(s), connect who you know
to build your social capital

Text
Previous Relationships
• Jobs
• Education

• Extracurricular

New Relationships
• Expertise
• Interests
• Values
• Ideas

You can find and invite friends that you’ve emailed
using the webmail importer

You can use LinkedIn Search to find industry, company,
school, groups, language, and mission connections

Search by Proximity e.g. “2,563 connections within 10
miles have or have had tax-related experience”

You can browse connections’ connections to see who
you might have forgotten

You can browse jobs available from companies attached
to connections in your network

LinkedIn will even suggest from your connections who
can help you land your job while looking at opportunities

21

Moreover, “The Web” feature will help you find other jobs
outside the LinkedIn platform via SimplyHired.com

Searching outside jobs within LinkedIn will suggest
people you know that could help connect or recommend

23

Once connected, remember there is no substitute for
Face to Face interaction to further relationships

Engaging Offline to Online and Online to Offline will
build your relationships the most

offline Online offline

Social networks can initiate and strengthen relationships
by finding connection points before can after

Provide value by making introductions to people that
they might want to know or can benefit from

Provide value to your network by publishing/sharing
content (blog posts, articles, web apps, links etc)

Promote human capital by participating in your
channels, sharing what you know, & connecting efforts

Human Capital
Set up

Channels

Connect Share /
Efforts Publish Value

Complete your profile with experience, education &
awards filled with keywords to turn up in LinkedIn Search

New pic here

Get recommendations and create a custom message to
request. Provide value first and if necessary, give to get

Your profile, content, and recommendations are like
product reviews for someone interested in you

Update your status with (give) insights, great articles,
links accomplishments, and (get) desired opportunities

To promote your knowledge and skills, set up channels
where you can participate and share what you know

Friends Family
My Ratings My Apps
My Art My Videos My Articles

My Books My Presentations
My Ratings My Bookmarks
Mgmt My Reviews My Slideshows Employees
My Blogs
My Websites
YOU
My Wikis My Proﬁles
My Groups My Comments
My Communities My Discussions
Co- My Social Networks My Microblogs
My Docs Customers
Workers My Events My Photos
My Tags My Music My Travel

Borrow major web channels search engine juice to get
found easier and drive people back to you

Channels need to be as interconnected as possible, with
each channel linking back to your home location

My My Groups
Communities My Blogs

My Social
Networks

My
My Videos Presentations

My Photos

My Microblogging

My
Recommendations
24

For example, if LinkedIn is your home, you can connect
apps to showcase your knowledge and skills

Friend Family

Mgmt Employees

Co-
Customers
Workers

Share your professional or personal reading list and
attach yourself to that knowledge

Link your blog content in your profile to repurpose your
knowledge and provide value to your network

Promote your knowledge by answering questions or
starting valuable conversations with key individuals

Link to your Twitter account to keep everyone in sync
and share snippets of insight

Upload and share your presentations/documents or
favorite presentations to LinkedIn via Slideshare

Your efforts online will live on forever as assets
(capital) and continue to bear fruits, but be wise!

“O be wise;

what can I say
more?” Jacob 6:12

Our challenge to you is to spend 15 minutes per day
over the next week investing in LinkedIn

high

Get SETUP on Get your efforts
Knowledge Worker

other channels INTEGRATED

PARTICIPATE
Get CONNECTED
on Groups

low high
Web Experience

If new tools are overwhelming, remember it’s about
efficiently managing relationships (strong and weak)

Relationship efficiency results from simultaneous
updates /sharing & easy connection / initiation points

EFFICIENTLY
Initiate
Connect

Manage

Relationships Ask

Sync

Update
Share

To continue the conversation

Follow us @FreshConsulting

Visit us at www.FreshConsulting.com

Get old school and call us
1-877-56FRESH


APPENDIX

48

We are not here to discuss major, local & niche job
search sites but we do think they’re important

MAJOR LOCAL NICHE (e.g.)
• Monster • JobDango • LegalForce for
• SimplyHired • Craigslist lawyers
• Hound • Career Builder • HealthJobs for

• Nation Job • Yahoo Hot Jobs healthcare
• Employment • Teach Street • eFinancialCareers
Guide • Jobs Northwest for Finance
• Weddle’s • Puget S. Bus Journal
• Job-Hunt.org • SeattleRecruiter.com
• Seattle.Jobs.com
• Seattle.gov

We’ve also identified many other sites where you can
work and make money online

FREELANCE ANSWERING Qs WRITING
• Odesk • Uclue • Bright Hub
• eLance • Cha Cha • Textbroker
• Guru • Aqa 63336 • Social Spark

• Hot Gigs TASKS • Be My Writer
• VOIS • Do My Stuff VIDEOS
EXPERTISE • Mechanical Turk • Mind Bites
• LivePerson IDEAS SURVEYS
• TeachStreet • InnoCentive • Pine Cone
SELL STUFF • Name This ASSISTANTS
• Etsy • Utest • Hire My Mom

Job Search 2.0 Using LinkedIn

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