Job Search 2.0 Using LinkedIn

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Building social capital and human capital in a LinkedIn world.

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Job Search 2.0 Using LinkedIn

  1. 1. freshopportunitiesCONFIDENTIAL presentation for Absolute Return Solutionswith a focus onAll Rights Reserved Fresh Consulting, Not for distribution elsewhere by fresh consulting
  2. 2. To land your next opportunity, it’s not only who you know and what you know, it’s also who knows you ONLINE PUBLISH what you know how well you share what you knowCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting CONNECT who you know how well you use those relationship ENGAGE who knows you how well you help people find you
  3. 3. Connecting who you know and Engaging who knows you builds Social Capital SocialCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting Capital
  4. 4. Building your personal brand and Publishing / sharing what you know best promotes your Human Capital HumanCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting Capital
  5. 5. Social Capital will provide leads and your Human Capital can convert leads into fresh opportunities Attract Convert Opportunity social CLIENT Find JOBCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting Connect SALE TESTIMONIAL Engage CONNECTION Build BUSINESS DEV Publish human
  6. 6. We are here to discuss your web presence because you will likely be Googled and reviewed online after applyingCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  7. 7. CONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting We currently are tracking 3,479 great apps and networks
  8. 8. We want to focus in on one because LinkedIn is the largest business social network and offers the most Average Age: 41 90+ million people 50% are business decision makers #1 Avg. Household Income: $109,703 among prominent social networksCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting Text 1M CEOs 95% are college educated
  9. 9. Build social capital by connecting online, meeting offline and providing value to your relationships Social Capital (Re-)ConnectCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting Online Provide Value Meet Offline
  10. 10. Think of social network connections as up-to-date interactive online rolodexesCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  11. 11. Similar to job search, you can reach more people by being on more than one social network channelCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting “32% of Internet Users’ time is spent social networking” Netpop 21
  12. 12. Start with the big channels where most everyone already is • Facebook is for the people you already knowCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting • LinkedIn for the people you want to work with • Twitter is for the people you want to know
  13. 13. Find your niche or local channels based on what you are interested in, passionate about, or experienced in • I’m interested in.... [ enter your interests ] e.g. flying unmanned aircraft • I’m passionate about... [ enter your passions ]CONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting e.g. writing, guitar, skiing • I’m experienced in... [ enter your experience ] e.g. management consulting, programming Therefore my social networks, groups, communities are...
  14. 14. For example, on LinkedIn you can connect to groups of people that share common interests or experienceCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  15. 15. After you create an account(s), connect who you know to build your social capital Text Previous Relationships • Jobs • EducationCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting • Extracurricular New Relationships • Expertise • Interests • Values • Ideas
  16. 16. You can find and invite friends that you’ve emailed using the webmail importerCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  17. 17. You can use LinkedIn Search to find industry, company, school, groups, language, and mission connectionsCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  18. 18. Search by Proximity e.g. “2,563 connections within 10 miles have or have had tax-related experience”CONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  19. 19. You can browse connections’ connections to see who you might have forgottenCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  20. 20. You can browse jobs available from companies attached to connections in your networkCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  21. 21. LinkedIn will even suggest from your connections who can help you land your job while looking at opportunitiesCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting 21
  22. 22. Moreover, “The Web” feature will help you find other jobs outside the LinkedIn platform via SimplyHired.comCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  23. 23. Searching outside jobs within LinkedIn will suggest people you know that could help connect or recommendCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting 23
  24. 24. Once connected, remember there is no substitute for Face to Face interaction to further relationshipsCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  25. 25. Engaging Offline to Online and Online to Offline will build your relationships the mostCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting offline Online offline
  26. 26. Social networks can initiate and strengthen relationships by finding connection points before can afterCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  27. 27. Provide value by making introductions to people that they might want to know or can benefit fromCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  28. 28. Provide value to your network by publishing/sharing content (blog posts, articles, web apps, links etc)CONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  29. 29. Promote human capital by participating in your channels, sharing what you know, & connecting efforts Human Capital Set upCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting Channels Connect Share / Efforts Publish Value
  30. 30. Complete your profile with experience, education & awards filled with keywords to turn up in LinkedIn SearchCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting New pic here
  31. 31. Get recommendations and create a custom message to request. Provide value first and if necessary, give to getCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  32. 32. Your profile, content, and recommendations are like product reviews for someone interested in youCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  33. 33. Update your status with (give) insights, great articles, links accomplishments, and (get) desired opportunitiesCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  34. 34. To promote your knowledge and skills, set up channels where you can participate and share what you know Friends Family My Ratings My Apps My Art My Videos My ArticlesCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting My Books My Presentations My Ratings My Bookmarks Mgmt My Reviews My Slideshows Employees My Blogs My Websites YOU My Wikis My Profiles My Groups My Comments My Communities My Discussions Co- My Social Networks My Microblogs My Docs Customers Workers My Events My Photos My Tags My Music My Travel
  35. 35. Borrow major web channels search engine juice to get found easier and drive people back to youCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  36. 36. Channels need to be as interconnected as possible, with each channel linking back to your home location My My Groups Communities My Blogs My Social NetworksCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting My My Videos Presentations My Photos My Microblogging My Recommendations 24
  37. 37. For example, if LinkedIn is your home, you can connect apps to showcase your knowledge and skills Friend FamilyCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting Mgmt Employees Co- Customers Workers
  38. 38. Share your professional or personal reading list and attach yourself to that knowledgeCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  39. 39. Link your blog content in your profile to repurpose your knowledge and provide value to your networkCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  40. 40. Promote your knowledge by answering questions or starting valuable conversations with key individualsCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  41. 41. Link to your Twitter account to keep everyone in sync and share snippets of insightCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  42. 42. Upload and share your presentations/documents or favorite presentations to LinkedIn via SlideshareCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  43. 43. Your efforts online will live on forever as assets (capital) and continue to bear fruits, but be wise! “O be wise;CONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting what can I say more?” Jacob 6:12
  44. 44. Our challenge to you is to spend 15 minutes per day over the next week investing in LinkedIn high Get SETUP on Get your efforts Knowledge Worker other channels INTEGRATEDCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting PARTICIPATE Get CONNECTED on Groups low high Web Experience
  45. 45. If new tools are overwhelming, remember it’s about efficiently managing relationships (strong and weak)CONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting
  46. 46. Relationship efficiency results from simultaneous updates /sharing & easy connection / initiation points EFFICIENTLY Initiate ConnectCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting Manage Relationships Ask Sync Update Share
  47. 47. To continue the conversation Follow us @FreshConsultingCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting Visit us at www.FreshConsulting.com Get old school and call us 1-877-56FRESH
  48. 48. CONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting APPENDIX48
  49. 49. We are not here to discuss major, local & niche job search sites but we do think they’re important MAJOR LOCAL NICHE (e.g.) • Monster • JobDango • LegalForce for • SimplyHired • Craigslist lawyers • Hound • Career Builder • HealthJobs forCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting • Nation Job • Yahoo Hot Jobs healthcare • Employment • Teach Street • eFinancialCareers Guide • Jobs Northwest for Finance • Weddle’s • Puget S. Bus Journal • Job-Hunt.org • SeattleRecruiter.com • Seattle.Jobs.com • Seattle.gov
  50. 50. We’ve also identified many other sites where you can work and make money online FREELANCE ANSWERING Qs WRITING • Odesk • Uclue • Bright Hub • eLance • Cha Cha • Textbroker • Guru • Aqa 63336 • Social SparkCONFIDENTIAL, Not for Distribution, All Rights Reserved, Fresh Consulting • Hot Gigs TASKS • Be My Writer • VOIS • Do My Stuff VIDEOS EXPERTISE • Mechanical Turk • Mind Bites • LivePerson IDEAS SURVEYS • TeachStreet • InnoCentive • Pine Cone SELL STUFF • Name This ASSISTANTS • Etsy • Utest • Hire My Mom

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