ACT        ATTR      S TO    AY OMERS WITH      ET   W ST   CU    GN  IC  MACONTENT
Magnetism.The force of attraction.Your website—the HQ of your marketing—must have attractive power•   Power to “pull” visi...
Content marketing       The process of creating and       delivering valuable content to       your target customers.
More content marketing,more growth.On average, B2B marketersemploy eight differentcontent marketing tactics90% expect to g...
[1] Stories                                  Tales must be told                                      Discoveries          ...
[2] Comparisons                              For better or worse                                  Product vs. product     ...
[3] Mistakes                             No-no’s you need to know                                Things to avoid          ...
[4] Interviews                           Let someone else get a word in                               Interview an expert ...
[5] Instructions                                  Teach me something                                     How to’s         ...
[6] Demonstrations                             Show and tell time                                Video lesson             ...
[7] Examples                                   Play a few bars                                      Types                 ...
[8] Stupid truths                                 Brilliantly obvious                                      “Yogi” quotes  ...
[9] Exposés                                 Got some good dirt?                                    Scandals              ...
[10] Threats                                     Proceed with caution                                        Bad advice   ...
[11] Findings                                     Look what I found!                                        Test results  ...
[12] Familiar references                                     Borrowed interest                                        Cele...
[13] Scores                                              Got some game?                                                   ...
[14] Reasons                             What do you think?                               Why to do things                ...
[15] Humor                              The best medicine                                 Funny stories                   ...
[16] Applications                               How do you use this thing?                                  Creative use c...
[17] Quotes                                It’s been said...                                     Famous quotes            ...
[18] Opinions                                   Everybody’s got one                                      Reviews          ...
[19] Lessons                                      Learn something new                                        Wrong & right...
[20] News                                 Now hear this...                                    Breaking stories            ...
[21] Lists                                  Numbers rule                                    Tips                          ...
Content marketing       ON   TURNIT
Point your browser to FeldmanCreative.comfor all your online marketing needs. Owner Barry Feldmanhas been a copywriter and...
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21 Ways to Attract Customers with Magnetic Content

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21 Ways to Attract Customers with Magnetic Content offers an extensive list of ideas for giving your website the power to pull in an audience and engage, inspire and bring them back.

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21 Ways to Attract Customers with Magnetic Content

  1. 1. ACT ATTR S TO AY OMERS WITH ET W ST CU GN IC MACONTENT
  2. 2. Magnetism.The force of attraction.Your website—the HQ of your marketing—must have attractive power• Power to “pull” visitors in• Power to keep them there• Power to inspire sharing• Power to bring them back
  3. 3. Content marketing The process of creating and delivering valuable content to your target customers.
  4. 4. More content marketing,more growth.On average, B2B marketersemploy eight differentcontent marketing tactics90% expect to grow theirbusiness throughcontent marketing Source: Content Marketing Institute & Marketing Profs survey of over 1,000 marketers
  5. 5. [1] Stories Tales must be told Discoveries Anecdotes Case studies Interesting experiences Live and learn Historical context 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  6. 6. [2] Comparisons For better or worse Product vs. product Before & after He said, she said Old way, new way Pros & cons21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  7. 7. [3] Mistakes No-no’s you need to know Things to avoid Ways to fail Dangers Myths 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  8. 8. [4] Interviews Let someone else get a word in Interview an expert Round-up opinions Man on the street Ask your audience Client point of view 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  9. 9. [5] Instructions Teach me something How to’s Shortcuts “Secrets” Tutorials Recipes 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  10. 10. [6] Demonstrations Show and tell time Video lesson Product in use Screen shots Highlights Test results21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  11. 11. [7] Examples Play a few bars Types Photos Best of’s Worst of’s Proven ideas21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  12. 12. [8] Stupid truths Brilliantly obvious “Yogi” quotes Believe it or not Oxymorons Ironic truisms Surprises 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  13. 13. [9] Exposés Got some good dirt? Scandals Secret plots Lies Reckless reporting Busts 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  14. 14. [10] Threats Proceed with caution Bad advice Dangerous territory Outdated ideas Upcoming changes New rules 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  15. 15. [11] Findings Look what I found! Test results Research Solutions Rare footage Busted myths 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  16. 16. [12] Familiar references Borrowed interest Celebrity connections Historical milestones Fact meets fiction Events & occasions Places 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  17. 17. [13] Scores Got some game? Competitions Rankings Financials Recaps World records 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  18. 18. [14] Reasons What do you think? Why to do things Don’t waste your time with... Considerations Justifications Explanations 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  19. 19. [15] Humor The best medicine Funny stories Satire Jokes & riddles Bloopers Life... 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  20. 20. [16] Applications How do you use this thing? Creative use cases Different combinations Varieties Real world examples 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  21. 21. [17] Quotes It’s been said... Famous quotes Famous people Foot-in-the-mouth Panel interviews Words of wisdom 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  22. 22. [18] Opinions Everybody’s got one Reviews Opposing views Editorials Proposals 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  23. 23. [19] Lessons Learn something new Wrong & right Profiles of pros Experiments Glossaries Best practices Good habits 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  24. 24. [20] News Now hear this... Breaking stories Opinion pieces New products Events Trends Sports angles 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  25. 25. [21] Lists Numbers rule Tips Ideas Sequences Must-haves Alternatives Name it & number it 21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
  26. 26. Content marketing ON TURNIT
  27. 27. Point your browser to FeldmanCreative.comfor all your online marketing needs. Owner Barry Feldmanhas been a copywriter and creative director since 1988.A seasoned storyteller, Barry will help you create ultra-magnetic content and offer pointers to sharpen your site,attract and engage prospects, nurture relationships,generate sales, and build loyal brand advocates. I wrote this stuff for you. ‣ Free pointers at Feldman Creative ‣ Barry’s blog ‣ Additional SlideShare resources ‣ Articles on Social Media Today
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