21 Ways to Attract Customers with Magnetic Content offers an extensive list of ideas for giving your website the power to pull in an audience and engage, inspire and bring them back.
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21 Ways to Attract Customers with Magnetic Content
1. ACT
ATTR
S TO
AY OMERS WITH
ET
W ST
CU
GN IC
MA
CONTENT
2. Magnetism.
The force of attraction.
Your website—
the HQ of your marketing—
must have attractive power
• Power to “pull” visitors in
• Power to keep them there
• Power to inspire sharing
• Power to bring them back
3. Content marketing
The process of creating and
delivering valuable content to
your target customers.
4. More content marketing,
more growth.
On average, B2B marketers
employ eight different
content marketing tactics
90% expect to grow their
business through
content marketing
Source: Content Marketing Institute & Marketing Profs survey of over 1,000 marketers
5. [1] Stories
Tales must be told
Discoveries
Anecdotes
Case studies
Interesting experiences
Live and learn
Historical context
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
6. [2] Comparisons
For better or worse
Product vs. product
Before & after
He said, she said
Old way, new way
Pros & cons
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
7. [3] Mistakes
No-no’s you need to know
Things to avoid
Ways to fail
Dangers
Myths
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
8. [4] Interviews
Let someone else get a word in
Interview an expert
Round-up opinions
Man on the street
Ask your audience
Client point of view
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
9. [5] Instructions
Teach me something
How to’s
Shortcuts
“Secrets”
Tutorials
Recipes
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
10. [6] Demonstrations
Show and tell time
Video lesson
Product in use
Screen shots
Highlights
Test results
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
11. [7] Examples
Play a few bars
Types
Photos
Best of’s
Worst of’s
Proven ideas
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
12. [8] Stupid truths
Brilliantly obvious
“Yogi” quotes
Believe it or not
Oxymorons
Ironic truisms
Surprises
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
13. [9] Exposés
Got some good dirt?
Scandals
Secret plots
Lies
Reckless reporting
Busts
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
14. [10] Threats
Proceed with caution
Bad advice
Dangerous territory
Outdated ideas
Upcoming changes
New rules
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
15. [11] Findings
Look what I found!
Test results
Research
Solutions
Rare footage
Busted myths
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
16. [12] Familiar references
Borrowed interest
Celebrity connections
Historical milestones
Fact meets fiction
Events & occasions
Places
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
17. [13] Scores
Got some game?
Competitions
Rankings
Financials
Recaps
World records
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
18. [14] Reasons
What do you think?
Why to do things
Don’t waste your time with...
Considerations
Justifications
Explanations
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
19. [15] Humor
The best medicine
Funny stories
Satire
Jokes & riddles
Bloopers
Life...
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
20. [16] Applications
How do you use this thing?
Creative use cases
Different combinations
Varieties
Real world examples
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
21. [17] Quotes
It’s been said...
Famous quotes
Famous people
Foot-in-the-mouth
Panel interviews
Words of wisdom
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
22. [18] Opinions
Everybody’s got one
Reviews
Opposing views
Editorials
Proposals
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
23. [19] Lessons
Learn something new
Wrong & right
Profiles of pros
Experiments
Glossaries
Best practices
Good habits
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
24. [20] News
Now hear this...
Breaking stories
Opinion pieces
New products
Events
Trends
Sports angles
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
25. [21] Lists
Numbers rule
Tips
Ideas
Sequences
Must-haves
Alternatives
Name it & number it
21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT
27. Point your browser to FeldmanCreative.com
for all your online marketing needs. Owner Barry Feldman
has been a copywriter and creative director since 1988.
A seasoned storyteller, Barry will help you create ultra-
magnetic content and offer pointers to sharpen your site,
attract and engage prospects, nurture relationships,
generate sales, and build loyal brand advocates.
I wrote this stuff for you.
‣ Free pointers at Feldman Creative
‣ Barry’s blog
‣ Additional SlideShare resources
‣ Articles on Social Media Today