The lovely APSCo HR Forum team asked me to attend their December 2013 forum and talk to their members about recruiting recruiters using social media. These are the slides. Read more here: http://www.barclayjones.com/blog/social-media-for-recruiters/event-recruiting-recruiters-%E2%80%93-some-tips-to-help-recruiting-leaders/

1. barclayjones.comRecruitment Technology and Social Media for Recruiters
Lisa Jones
@LisaMariJones
Barclay Jones
Recruiting Recruiters
(DIY)

2. barclayjones.comRecruitment Technology and Social Media for Recruiters
We specialise in recruitment technology and social
media for recruitment. We advise on the effective use
of recruitment technology and social media to improve
business process, recruitment and bottom line.
Who are Barclay
Jones?
Recruitment technology and
social media strategy for recruitment

3. barclayjones.comRecruitment Technology and Social Media for Recruiters
How can you recruit
recruiters using social
media?

4. barclayjones.comRecruitment Technology and Social Media for Recruiters
Attract, Search, Question
Make your business
(and you) approachable
Check them out – and ask the right
questions!
Actively search

5. barclayjones.comRecruitment Technology and Social Media for Recruiters
Are you actually
“approachable” online?
“Our business thrives because we have
the best recruiters working for us, so
please get in touch if you’d like to discuss
how you work for us”
What message is the above saying to your
candidates, clients and ideal talent?

6. barclayjones.comRecruitment Technology and Social Media for Recruiters
Takeaways for
Approachability
 You and the other managers’ LinkedIn profiles
 Your LinkedIn company page services and
regular updates (and banners) – remember
your followers!
 Clearly Facebook!
 Regular tweets / pins
 Email signatures
 Website (is your Meet the Team page “you”?)

7. barclayjones.comRecruitment Technology and Social Media for Recruiters
Search
Jobs advertised – who
and how? (Decent
quality?)
Recruiter license
anyone?
“Top” staff
How influential are they?
Your company followers
The followers of your competitors

8. barclayjones.comRecruitment Technology and Social Media for Recruiters
Ask the right questions
 Aren’t they “digital recruiters” now?
 You don’t ask them if they recruit, so don’t ask
them if they use social media
 Competency-based questions (like for your
externals)
 If they’re “rogue” now, they’ll be “rogue” with
you
 “Tease” out answers about privacy
 Check if you’re hiring a hairdresser!

9. barclayjones.comRecruitment Technology and Social Media for Recruiters
Due Diligence
 How do they “look” online?
 What is their Twitter following like?
 How have they sourced jobs using social
media?
 How do they source talent using social
media?
 How do they advertise their roles?
 Have they ever won a client through social
media activity?
 What stats (proof) have they got to
demonstrate?

10. barclayjones.comRecruitment Technology and Social Media for Recruiters
Case study
 45 head recruitment agency
 £75k last year on rec2rec
 None of the recruits are there now
 The recruits who approached direct:
• Researched the brand
• “Bought in to” the brand
• Are still with the recruiter
• Are doing “great”

11. barclayjones.comRecruitment Technology and Social Media for Recruiters
Internal Recruitment
I dare you to have innovative tech to attract the best
talent
Question
Search
Attract

12. barclayjones.comRecruitment Technology and Social Media for Recruiters
Recruit your own talent?
• Build a
platform to
be found
Recruit
• Actively
source
the
• Ask the
right
questions
Recruiter

13. barclayjones.comRecruitment Technology and Social Media for Recruiters
www.barclayjones.com/blog @LisaMariJones
Lisa Jones

14. barclayjones.comRecruitment Technology and Social Media for Recruiters
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