Using social media to recruit internal talent - APSCo

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The lovely APSCo HR Forum team asked me to attend their December 2013 forum and talk to their members about recruiting recruiters using social media. These are the slides.

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  • Just a quick note about who we are and what we do.We may now be connected via LinkedIn , so thanks for accepting my invite
  • Using social media to recruit internal talent - APSCo

    1. 1. barclayjones.comRecruitment Technology and Social Media for Recruiters Lisa Jones @LisaMariJones Barclay Jones Recruiting Recruiters (DIY)
    2. 2. barclayjones.comRecruitment Technology and Social Media for Recruiters We specialise in recruitment technology and social media for recruitment. We advise on the effective use of recruitment technology and social media to improve business process, recruitment and bottom line. Who are Barclay Jones? Recruitment technology and social media strategy for recruitment
    3. 3. barclayjones.comRecruitment Technology and Social Media for Recruiters How can you recruit recruiters using social media?
    4. 4. barclayjones.comRecruitment Technology and Social Media for Recruiters Attract, Search, Question Make your business (and you) approachable Check them out – and ask the right questions! Actively search
    5. 5. barclayjones.comRecruitment Technology and Social Media for Recruiters Are you actually “approachable” online? “Our business thrives because we have the best recruiters working for us, so please get in touch if you’d like to discuss how you work for us” What message is the above saying to your candidates, clients and ideal talent?
    6. 6. barclayjones.comRecruitment Technology and Social Media for Recruiters Takeaways for Approachability  You and the other managers’ LinkedIn profiles  Your LinkedIn company page services and regular updates (and banners) – remember your followers!  Clearly Facebook!  Regular tweets / pins  Email signatures  Website (is your Meet the Team page “you”?)
    7. 7. barclayjones.comRecruitment Technology and Social Media for Recruiters Search Jobs advertised – who and how? (Decent quality?) Recruiter license anyone? “Top” staff How influential are they? Your company followers The followers of your competitors
    8. 8. barclayjones.comRecruitment Technology and Social Media for Recruiters Ask the right questions  Aren’t they “digital recruiters” now?  You don’t ask them if they recruit, so don’t ask them if they use social media  Competency-based questions (like for your externals)  If they’re “rogue” now, they’ll be “rogue” with you  “Tease” out answers about privacy  Check if you’re hiring a hairdresser!
    9. 9. barclayjones.comRecruitment Technology and Social Media for Recruiters Due Diligence  How do they “look” online?  What is their Twitter following like?  How have they sourced jobs using social media?  How do they source talent using social media?  How do they advertise their roles?  Have they ever won a client through social media activity?  What stats (proof) have they got to demonstrate?
    10. 10. barclayjones.comRecruitment Technology and Social Media for Recruiters Case study  45 head recruitment agency  £75k last year on rec2rec  None of the recruits are there now  The recruits who approached direct: • Researched the brand • “Bought in to” the brand • Are still with the recruiter • Are doing “great”
    11. 11. barclayjones.comRecruitment Technology and Social Media for Recruiters Internal Recruitment I dare you to have innovative tech to attract the best talent Question Search Attract
    12. 12. barclayjones.comRecruitment Technology and Social Media for Recruiters Recruit your own talent? • Build a platform to be found Recruit • Actively source the • Ask the right questions Recruiter
    13. 13. barclayjones.comRecruitment Technology and Social Media for Recruiters www.barclayjones.com/blog @LisaMariJones Lisa Jones
    14. 14. barclayjones.comRecruitment Technology and Social Media for Recruiters 3/15/2014 14

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