Google analytics jan_2012

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Webinar given by Chrissie Alquinta of Balance Interactive on how Google Analytics can help you get better results from your website and social media campaigns

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Google analytics jan_2012

  1. 1. Using Your Web Stats toImprove Usability & GetResultsPresenter: Chrissie Alquinta, Digital Marketing StrategistJanuary 19, 2012
  2. 2. KEY TAKEAWAYS •  How tracking your website’s performance allows you to make informed decisions about the content, design & usability of the site – allowing you to make informed decisions about efficient allocation of business resources •  How Google Analytics can give insight into: •  Traffic trends •  Types of traffic/visitors •  Visitor behavior •  SEO & social media effectiveness •  How to access & use this great dataBalance Interactive Inc. www.BalanceInteractive.com
  3. 3. WHY DOES THIS MATTER? •  To help determine whether & to what extent your site is working to accomplish business goals •  Saves time & money •  Allows you to make website changes based on facts rather than guessworkBalance Interactive Inc. www.BalanceInteractive.com
  4. 4. CASE STUDY: WHY IT MATTERS In a one year time span: •  Visits increased 16% •  Pageviews increased 22% •  Online email list subscriptions grew by 25% •  Online appt. sheet downloads grew by 69% •  New visitors increased by 11.7% •  Traffic to the blog grew by 61% •  Traffic to social media increased by 79% •  Refferal traffic to website increased from: •  Blog – 52% rise •  Facebook – 120.5% rise •  Twitter – 100% rise •  Google – 13% rise •  Donations increased by more than 130% •  Client conversion rates increased by 20% Balance Interactive Inc. www.BalanceInteractive.com
  5. 5. HOW TO GET STARTED •  Preparation is key!!! –  Identify goals & key performance indicators (KPIs) –  Collect baseline data –  Set target values for each KPIBalance Interactive Inc. www.BalanceInteractive.com
  6. 6. Balance Interactive Inc. www.BalanceInteractive.com
  7. 7. TRAFFIC TRENDS
  8. 8. TRAFFIC COMPOSITION
  9. 9. TRAFFIC SOURCES
  10. 10. VISITOR BEHAVIOR
  11. 11. VISITOR ENGAGEMENT
  12. 12. KEYWORDS
  13. 13. CONTENT
  14. 14. LANDING PAGES
  15. 15. GOAL ACHIEVEMENT
  16. 16. GOAL ACHIEVEMENT, PART II
  17. 17. QUESTIONS?

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