Lean UX Landscape (Janice Fraser)

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Opening session for the 2011 Balanced Team Conference (http://www.balancedteam.org/balconf-2011-resources/) …

Opening session for the 2011 Balanced Team Conference (http://www.balancedteam.org/balconf-2011-resources/)

Janice Fraser from LUXr answers the question "What do we mean by ‘Balanced Teams’?" with this presentation that describes the Lean UX landscape.

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  • 1. Lean UX Landscape Balanced Team 2011Monday, September 26, 2011
  • 2. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 3. TWEET IT! Janice Fraser www.luxr.co @clevergirl @luxrco LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 4. What is Lean Startup? What is Lean UX? Balanced team LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 5. Lean Startup? LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 6. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 7. Steve Blank introduced “Customer Development” in...um...2006. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 8. Get out of the building! LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 9. In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 10. About 1,720,000 results LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 11. Here’s my distillation... “Customer Development in One Page” LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 12. Monday, September 26, 2011
  • 13. Monday, September 26, 2011
  • 14. Monday, September 26, 2011
  • 15. Monday, September 26, 2011
  • 16. Monday, September 26, 2011
  • 17. Monday, September 26, 2011
  • 18. People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!? LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 19. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 20. + + make products incremental reduce waste customers want releases LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 21. 40,000 views (past 3 mos) 27,331 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House) LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 22. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 23. UX Cycles THINK Generative Research Ideation Mental models Reduce Behavior Models time, n cycle ot build Test Results time Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code CHECK A/B Testing Site Analytics Usability Testing Funnel Sign-ups LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 24. Design > UI Users 1. BLAH why Needs 2. BLAH 3. BLAH what how (INSERT BUSINESS THINKING HERE) Bob can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed Releases LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 25. Lean User Experience is a principle-driven process for teams working in situations of extreme uncertainty. It is characterized by rituals that predispose predictable, high- quality, high-velocity user experience outcomes. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 26. 10 Principles of Lean UX 1. Design + Prod. Mg. + development = 1 product team 2. Externalize! 3. Goal-Driven and Outcome-Focused 4. Repeatable and routinized 5. FLOW: think/make/check 6. Focus on solving the right problem. 7. Generate many options 8. Make decisions quickly and hold them lightly. 9. Recognize hypotheses & validate them. 10. Research with users is the best source of information (& inspiration). LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  • 27. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011