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Lean UX Landscape                                 Balanced Team 2011Monday, September 26, 2011
LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
TWEET IT!                              Janice Fraser                               www.luxr.co                            ...
What is Lean Startup?                               What is Lean UX?                                Balanced team     LUXR...
Lean Startup?     LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
Steve Blank introduced “Customer                              Development” in...um...2006.     LUXR.CO SEPTEMBER 2011Monda...
Get out of                              the building!     LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
In 2010, Brant Cooper and                              Patrick Vlaskovitz wrote a                              shorter, mo...
About 1,720,000 results     LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
Here’s my distillation...         “Customer Development in One Page”     LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
Monday, September 26, 2011
Monday, September 26, 2011
Monday, September 26, 2011
Monday, September 26, 2011
Monday, September 26, 2011
Monday, September 26, 2011
People, their                                          goals & needs                                           Sketches an...
LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
+                 +               make products        incremental                                                      re...
40,000 views                                               (past 3 mos)                                         27,331 fol...
LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
UX Cycles                                 THINK                             Generative Research                           ...
Design > UI                                                                   Users                                       ...
Lean User Experience is a principle-driven                  process for teams working in situations of                  ex...
10 Principles of Lean UX              1.      Design + Prod. Mg. + development = 1 product team              2.      Exter...
LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
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Lean UX Landscape (Janice Fraser)

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Opening session for the 2011 Balanced Team Conference (http://www.balancedteam.org/balconf-2011-resources/)

Janice Fraser from LUXr answers the question "What do we mean by ‘Balanced Teams’?" with this presentation that describes the Lean UX landscape.

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Transcript of "Lean UX Landscape (Janice Fraser)"

  1. 1. Lean UX Landscape Balanced Team 2011Monday, September 26, 2011
  2. 2. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  3. 3. TWEET IT! Janice Fraser www.luxr.co @clevergirl @luxrco LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  4. 4. What is Lean Startup? What is Lean UX? Balanced team LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  5. 5. Lean Startup? LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  6. 6. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  7. 7. Steve Blank introduced “Customer Development” in...um...2006. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  8. 8. Get out of the building! LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  9. 9. In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  10. 10. About 1,720,000 results LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  11. 11. Here’s my distillation... “Customer Development in One Page” LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  12. 12. Monday, September 26, 2011
  13. 13. Monday, September 26, 2011
  14. 14. Monday, September 26, 2011
  15. 15. Monday, September 26, 2011
  16. 16. Monday, September 26, 2011
  17. 17. Monday, September 26, 2011
  18. 18. People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!? LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  19. 19. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  20. 20. + + make products incremental reduce waste customers want releases LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  21. 21. 40,000 views (past 3 mos) 27,331 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House) LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  22. 22. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  23. 23. UX Cycles THINK Generative Research Ideation Mental models Reduce Behavior Models time, n cycle ot build Test Results time Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code CHECK A/B Testing Site Analytics Usability Testing Funnel Sign-ups LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  24. 24. Design > UI Users 1. BLAH why Needs 2. BLAH 3. BLAH what how (INSERT BUSINESS THINKING HERE) Bob can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed Releases LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  25. 25. Lean User Experience is a principle-driven process for teams working in situations of extreme uncertainty. It is characterized by rituals that predispose predictable, high- quality, high-velocity user experience outcomes. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  26. 26. 10 Principles of Lean UX 1. Design + Prod. Mg. + development = 1 product team 2. Externalize! 3. Goal-Driven and Outcome-Focused 4. Repeatable and routinized 5. FLOW: think/make/check 6. Focus on solving the right problem. 7. Generate many options 8. Make decisions quickly and hold them lightly. 9. Recognize hypotheses & validate them. 10. Research with users is the best source of information (& inspiration). LUXR.CO SEPTEMBER 2011Monday, September 26, 2011
  27. 27. LUXR.CO SEPTEMBER 2011Monday, September 26, 2011

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