1. Lean UX Landscape
Balanced Team 2011
Monday, September 26, 2011

2. LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

3. TWEET IT!
Janice Fraser
www.luxr.co
@clevergirl
@luxrco
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

4. What is Lean Startup?
What is Lean UX?
Balanced team
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

5. Lean Startup?
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

6. LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

7. Steve Blank introduced “Customer
Development” in...um...2006.
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

8. Get out of
the building!
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

9. In 2010, Brant Cooper and
Patrick Vlaskovitz wrote a
shorter, more useful book.
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

10. About 1,720,000 results
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

11. Here’s my distillation...
“Customer Development in One Page”
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

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18. People, their
goals & needs
Sketches and
prototypes
“New user”
experiences
CUSTOMER DEVELOPMENT = UX!!?
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

19. LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

20. + +
make products incremental
reduce waste
customers want releases
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

21. 40,000 views
(past 3 mos)
27,331 followers
(1,738 listed)
Entrepreneur in
Residence
(2010-2011)
Fall 2011
(Random House)
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

22. LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

23. UX Cycles
THINK
Generative Research
Ideation
Mental models Reduce
Behavior Models time, n cycle
ot build
Test Results time
Competitive Analysis
MAKE
Prototypes
Wireframes
Value Prop
Landing Page
Hypotheses
Comps
Deployed Code
CHECK
A/B Testing
Site Analytics
Usability Testing
Funnel
Sign-ups
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

24. Design > UI
Users
1. BLAH
why Needs 2. BLAH
3. BLAH
what
how
(INSERT BUSINESS THINKING HERE)
Bob can...
Uses
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
User Stories
Themed Releases
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

25. Lean User Experience is a principle-driven
process for teams working in situations of
extreme uncertainty. It is characterized by
rituals that predispose predictable, high-
quality, high-velocity user experience
outcomes.
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

26. 10 Principles of Lean UX
1. Design + Prod. Mg. + development = 1 product team
2. Externalize!
3. Goal-Driven and Outcome-Focused
4. Repeatable and routinized
5. FLOW: think/make/check
6. Focus on solving the right problem.
7. Generate many options
8. Make decisions quickly and hold them lightly.
9. Recognize hypotheses & validate them.
10. Research with users is the best source of information (&
inspiration).
LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011

27. LUXR.CO SEPTEMBER 2011
Monday, September 26, 2011