Allison Steele (@BunnyMcintosh) shows you how to separate yourself from the pack of social media hucksters.

1. PUNK ROCK
MARKETING
from your friends at
(Yes, we understand the irony of a punk-rock power point. But it’s going to be good, we swear.)

2. DON‟T BE A HUCKSTER
There are 40K+ self-proclaimed social media
experts and gurus on Twitter.
Social Media Guru: 599 Digital marketing guru 124
Social media expert 792 Digital marketing expert 366
Social media ninja 74 Digital marketing ninja 45
Social media rockstar 21 Digital marketing rockstar 15
Social media rock star 56 Digital marketing rock star 7
Social media star 300 Digital marketing star 57
social media marketer New media marketing guru 60
Marketing guru 1461 New media marketing ninja9
Marketing expert 5739 New media expert 132
Marketing ninja 394 New media marketing rock star 2
Marketing rockstar 28 New media marketing rockstar 3
Marketing rock star 113 New media marketing star 15
Marketing star 786 Social media marketing expert 898
Twitter Expert Social media marketing guru 348
Viral marketer 735 Social media marketing ninja 50
Viral marketing guru 6 Social media marketing rockstar 19
Viral marketing expert 25 Social media marketing rock star 19
Viral marketing ninja 1 Social media marketing star 74
Viral marketing star 6 Digital media guru 135
Internet marketing guru 464 Digital media expert 319
Internet marketing expert 1183 Digital media ninja 40
Internet marketing ninja 31 Digital media rockstar 14
Internet marketing rockstar 24 Digital media rock star 9
Internet marketing rock star 10 Digital media star 55
Internet marketing star 62

3. DON‟T BE A HUCKSTER
At least one of them is in high school.

4. DON‟T BE A HUCKSTER
A solid business plan!

5. STOP TELLING AND
START SHOWING
People aren‟t obsessed with you.

6. SHARE WONDERFUL THINGS.
People will care about what you share if…
it‟s entertaining.

7. SHARE WONDERFUL THINGS
People will care about what you share if…
it helps them solves a problem.

8. SHARE WONDERFUL THINGS.
People will care about what you share if…
it makes them feel cool.
WhySoSerious.com

9. SHARE WONDERFUL THINGS.
People will care about what you share if…
it makes them feel like they rule.
Wonderroot

10. SHARE WONDERFUL THINGS.
People will care about what you share if…
it‟s useful.
Howstuffworks.com

11. SHARE WONDERFUL THINGS.
People will care about what you share if…
It‟s beautiful

12. SHARE WONDERFUL THINGS.
“Every time you share
something, ask „so what?‟ If
you can‟t answer
convincingly, reformulate
and try again.”
-@codehorror

13. STOP BEING BORING AND
PREDICTABLE.
DO provide customer service
DO give sales information
DO SOMETHING ELSE.
Be punk rock.
Don‟t be intimidated by bigger organizations or
better funded campaigns.
Don‟t be conservative and predictable.
Don‟t be afraid of the internet.
Do cool things.

14. YOUR MOM HATES DEAD SPACE 2

15. JAMES READY BLANK CAP RECALL

16. MASS EFFECT 3 ALLIANCE NEWS NETWORK

18. STOP BEING BORING AND
PREDICTABLE
Think of every account like a potentially
amazing mini-campaign.
Love your work and show it to the world because
it is worth showing.
FIN!