This presentation presents an in-depth overview of the ZestADZ mobile advertising marketplace - http://www.zestadz.com

1. Advertiser Overview April, 2007 Asif Ali www.mobile-worx.com [email_address] 91-44-45500360

5. Mobile advertising Source: Vodafone

6. However…current mobile advertising Has very poor targeting capabilities Limited only to WAP sites Is non Interactive

8. Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture 6 factors that make ZestADZ unique ZestADZ features highly granular targeting that enable advertisers to choose their target audience – geographically and based on other parameters.

9. Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture SMS AD Widest coverage In-Game or App AD WAP Deck AD ZestADZ supports the widest range of on-device technologies for AD delivery which include SMS, WAP and the following rich client technologies

11. 1 2 3 7 8 9 Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Simplifying mobile advertising Full fledged campaign management ZestADZ has a full featured campaign manager that allows advertisers to launch mobile marketing campaigns with ease

12. 1 2 3 7 8 9 Highly granular targeting Wider coverage of mobile clients Non-intrusive, interactive Campaign capability Win-win revenue model Service-oriented architecture $$$$ $ $ $ $ “ win win” revenue model Advertiser Publisher Carrier Subscriber

14. Rich Client AD Insertion Original Game Inserted Banner Ad Can contain audio, video, banners or text Audio is playing

15. Scenario 1 – SMS Ad Hi. Taking tomorrow off. U want 2 meet up for dinner and a movie? Jane is coming! DaVinci Code – In StarGaze Cinemas. Buy 4 Tickets, Get 1 FREE! Original SMS Appended SMS Ad Message (Char): 85 Ad (char): 44 Total Char: 129 Stuck at meeting, Will be 45 mins late. Don’t wait for me for dinner. Miss U New Lamb Burger at Broadway McDonald Original SMS Appended SMS Ad Message (Char): 81 Ad (char): 41 Total Char: 125

16. Scenario 2 – End to End Ad Flow Brand Manager 1 Marketing Strategy

17. Define Targeting Criteria 2 Campaign Definition Test your AD Define Budget Define AD

18. ZestADZ Partners 3 Campaign Execution

19. 4 Response and analytics

20. VAS PRODUCTS Content Delivery Platform Mobilizing Blogging M-Commerce / SMS Prepaid Top-up Mobile Games Mklix.com mobile community Powered by user generated content AD supported MOBILE COMMUNITY ZestADZ mobile advertising platform is a cutting edge mobile advertising solution that enables AD enabled Mobile applications, games, WAP site and SMS services MOBILE ADVERTISING