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ROI Case For Solving Digital Ad Fraud by Ted McConnell Augustine Fou

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Feb 05, 2014

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Productivity of the ads should be a central measure of the usefulness of the ads - which can be directly correlated to ROI for any particular company, any product, in any industry. For example, if an ...

Productivity of the ads should be a central measure of the usefulness of the ads - which can be directly correlated to ROI for any particular company, any product, in any industry. For example, if an ad is not seen by humans it can never lead to a real purchase of any kind.

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ROI Case For Solving Digital Ad Fraud by Ted McConnell Augustine Fou ROI Case For Solving Digital Ad Fraud by Ted McConnell Augustine Fou Presentation Transcript