Consumers' private info and privacy are being violated without their consent or knowledge. This is context for the series of privacy forward services that consumers may choose to use to protect themselves -- because no one else will (protect them).
January 2017 / Page 0marketing.scienceconsulting group, inc.
Spectrum of Privacy
secret personal public anonymous
• social sec #
• phone #
• social media
• ad tech /
Meta data No meta data
“services which leak meta data are less private”
January 2017 / Page 1marketing.scienceconsulting group, inc.
Set of Privacy-Forward Services
crpt.info pass.wd netw.rk
• no meta
• easy to use
No meta data
Key problem to solve:
Phone # and email used to
identify endpoints reveal
identity and meta data.
1. anything you want tracked and
saved for later, use EMAIL
2. anything you do not want tracked,
with no meta data about the
transmission, use crpt.info
consumer alpha currently available at http://crpt.info
January 2017 / Page 3marketing.scienceconsulting group, inc.
personal mail lockbox
only you have private key for
decrypting messages dropped
into your lock box
senders use a public phone to
anonymously create and send
messages to your lock box
Offline Analogies – no meta data
January 2017 / Page 4marketing.scienceconsulting group, inc.
1. No meta data (no phone # or email required)
2. Endpoints are anonymous, not associatable
3. Message encrypted with recipient’s public key
4. Every part of transmission is “transient”