Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced that Secret Labs’ recently launched ‘AGENT’ smart watch is powered by Atmel's SAM4S and tinyAVR® microcontrollers. The AGENT smart watch combines SAM4S and tinyAVR MCUs to deliver extended battery life for the user, consuming less than half the power of competing solutions. Extremely low power consumption is achieved through Atmel’s patented picoPower® technology in the tinyAVR microcontroller, combined with the low-power RAM retention capabilities of the SAM4S microcontroller. The tinyAVR MCU handles maintenance tasks and events while the SAM4S ARM®-based MCU handles the operating system and watch apps. This combination optimizes power use and enables the larger SAM4S microcontroller to remain in sleep mode for as long as possible. Additionally, the new smart watch intelligently switches into airplane mode when remaining battery life reaches 10 percent, enabling traditional watch functionality even in low-battery conditions. "We are excited to launch the most energy-efficient and easy-to-program smart watch," said Chris Walker, Founder, Secret Labs. "With Atmel's microcontrollers, we are delivering an extremely low-power watch with rich capabilities. And for application developers, we offer a free software development kit, making it easy to develop watch apps that enrich users’ lives." AGENT is a battery-powered smart watch with a 1.28-inch outdoor-readable display, wireless charging and Bluetooth 4.0. The watch also displays notifications from your smartphone and can integrate with third-party smartphone apps. The new smart watch features an anti-glare glass lens and accent-stitched 22mm wrist strap. "We are seeing more consumers adopt smart watches to simplify their busy lives," said Andreas Eieland, Sr. Product Marketing Manager, Atmel Corporation. "We are thrilled Secret Labs has selected Atmel MCUs to power its next-generation smart watch family. By combining our AVR- and ARM-based microcontrollers, we can deliver the right power performance for this new smart device. And we expect the SDK for third party developers will enable the creation of a new wave of apps that will radically simplify consumers' lives and add entirely new kinds of entertainment. We look forward to collaborating on future designs with Secret Labs." More Information AGENT smart watch: http://www.agentwatches.com / http://player.vimeo.com/video/66373085 Atmel AVR devices: http://www.atmel.com/avr Atmel ARM-based devices: http://www.atmel.com/arm/ Atmel YouTube Channel: www.atmel.com/youtube Embedded Design Blog: www.atmelcorporation.wordpress.com Twitter: www.atmel.com/twitter

1. ⎯ More ⎯
Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600
N E W S R E L E A S E
Atmel ARM- and AVR-based Microcontrollers
Power Secret Labs’ Ultra-low-power Smart Watch
The ‘AGENT’ Smart Watch Delivers More Power Efficiency for Users
And Simplicity for Third Party Application Development with Atmel MCUs
SAN JOSE, CA, May 21, 2013—Atmel®
Corporation (NASDAQ: ATML), a leader in microcontroller
(MCU) and touch technology solutions, today announced that Secret Labs’ recently launched ‘AGENT’
smart watch is powered by Atmel’s SAM4S and tinyAVR®
microcontrollers.
The AGENT smart watch combines SAM4S and tinyAVR MCUs to deliver extended battery life for the
user, consuming less than half the power of competing solutions. Extremely low power consumption is
achieved through Atmel’s patented picoPower®
technology in the tinyAVR microcontroller, combined
with the low-power RAM retention capabilities of the SAM4S microcontroller. The tinyAVR MCU
handles maintenance tasks and events while the SAM4S ARM®
-based MCU handles the operating
system and watch apps. This combination optimizes power use and enables the larger SAM4S
microcontroller to remain in sleep mode for as long as possible. Additionally, the new smart watch
intelligently switches into airplane mode when remaining battery life reaches 10 percent, enabling
traditional watch functionality even in low-battery conditions.
“We are excited to launch the most energy-efficient and easy-to-program smart watch,” said Chris
Walker, Founder, Secret Labs. “With Atmel’s microcontrollers, we are delivering an extremely low-
power watch with rich capabilities. And for application developers, we offer a free software
development kit, making it easy to develop watch apps that enrich users’ lives.”
AGENT is a battery-powered smart watch with a 1.28-inch outdoor-readable display, wireless charging
and Bluetooth 4.0. The watch also displays notifications from your smartphone and can integrate with
third-party smartphone apps. The new smart watch features an anti-glare glass lens and accent-
stitched 22mm wrist strap.

2. ATMEL NEWS RELEASE May 21, 2013
Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600
“We are seeing more consumers adopt smart watches to simplify their busy lives,” said Andreas
Eieland, Sr. Product Marketing Manager, Atmel Corporation. “We are thrilled Secret Labs has selected
Atmel MCUs to power its next-generation smart watch family. By combining our AVR- and ARM-based
microcontrollers, we can deliver the right power performance for this new smart device. And we expect
the SDK for third party developers will enable the creation of a new wave of apps that will radically
simplify consumers’ lives and add entirely new kinds of entertainment. We look forward to
collaborating on future designs with Secret Labs.”
The Secret Labs ‘AGENT’ smart watch is available via Kickstarter today. To download a high-res
image of the watch, please visit the following links:
www.atmel.com/images/agent.jpg
www.atmel.com/images/agent-wireless.jpg
www.atmel.com/images/agent-sport.jpg
More Information
AGENT smart watch: http://www.agentwatches.com / http://player.vimeo.com/video/66373085
Atmel AVR devices: http://www.atmel.com/avr
Atmel ARM-based devices: http://www.atmel.com/arm/
Atmel YouTube Channel: www.atmel.com/youtube
Embedded Design Blog: www.atmelcorporation.wordpress.com
Twitter: www.atmel.com/twitter
LinkedIn: www.atmel.com/linkedin
Facebook: www.atmel.com/facebook
About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of
microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and
radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP)
technology portfolios, Atmel is able to provide the electronics industry with complete system solutions
focused on industrial, consumer, communications, computing and automotive markets.

3. ATMEL NEWS RELEASE May 21, 2013
Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600
© 2013 Atmel Corporation. All Rights Reserved. Atmel®
, Atmel logo and combinations thereof, AVR
®
, tinyAVR
®
, picoPower®
and others are registered
trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM
®
is a registered trademark of ARM Ltd. Other terms and product names may be
trademarks of others.
Press Contact:
Agnes Toan, PR Manager
Tel: (+1) 408-487-2963, Email: agnes.toan@atmel.com