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Research paper presentation for the 2012 International Communication Association Conference.

Research paper presentation for the 2012 International Communication Association Conference.

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Body found on Twitter: Presentation Transcript

  • 1. Body found on Twitter:The role of alternative sources in social media agenda setting Claudette G. Artwick, Ph.D. Associate Professor, Washington and Lee University ICA 2012 Conference, 5/26/12 artwickc@wlu.edu On Twitter @artwickc
  • 2. Morgan Harrington disappears From: findmorgan.com
  • 3. Harrington case in the public agenda Website screen shots & AP photo
  • 4. Harrington body found
  • 5. Testing agenda setting on social media Examined 48 hours of tweets
  • 6. Literature• McCombs & Shaw (1972)• Coleman, McCombs, Shaw, & Weaver (2009)• Leavitt, Burchard, Fisher, & Gilbert (2009)• Sayre, Bode, Shah, Wilcox, & Shah (2010)• Kwak, Lee, Park, & Moon (2010)• Meraz (2009)
  • 7. Social media concepts• ‘Networked audience’ Marwick & boyd (2010)• Links as ‘external marker of source influence’ Meraz (2009)• Retweets and potential reach Kwak et al. (2010)
  • 8. H1A significantly higher number of tweets aboutthe Morgan Harrington case will link toalternative content than to mainstream newsmedia content.
  • 9. H2A significantly higher number of retweetedmessages about the Morgan Harrington casewill come from alternative sources than frommainstream news sources.
  • 10. H3A significantly higher number of retweetedmessages about the Morgan Harrington casewill contain links to alternative content thanto mainstream news content.
  • 11. Measuring agenda settingTraditional media TwitterAnalyze media content Analyze tweetsSurvey public to determine Tweets indicate issue saliencesalient issuesDetermine relationship Links & retweets as indicatorsbetween media coverage and of influencepublic agenda
  • 12. Collecting & coding tweets• Twitter search for ‘Morgan Harrington’• January 26-28, 2010• Hand-coded 1,385 tweets• Yielded 1,261 valid tweets
  • 13. Variables: Link toMainstream news Alternative source
  • 14. Variables• Retweets• Twitter member type• Tweet focus
  • 15. Findings• Support for alternative source agenda setting in the Morgan Harrington case
  • 16. H1: Links to external content
  • 17. H2: Retweets
  • 18. H3: RT with links to external content
  • 19. Conclusions• Support for alternative-source agenda setting
  • 20. • “We are profoundly saddened by the news of the discovery of Morgan Dana Harrington’s body.” Metallica Death Magnetic (2010)