Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

You're Hired: Examining Acceptance of Social Media Screening of Job Applicants

299 views

Published on

§ Gruzd, A., Jacobson, J., Dubois, E. (2017). You’re Hired: Examining Acceptance of Social Media Screening of Job Applicants. In Proceedings of the 23rd Americas Conference on Information Systems (AMCIS), August 10-12, 2017, Boston, MA, USA.

Available at http://aisel.aisnet.org/amcis2017/DataScience/Presentations/28/

Abstract:
The paper examines attitudes towards employers using social media to screen job applicants. In an online survey of 454 participants, we compare the comfort level with this practice in relation to different types of information that can be gathered from publicly accessible social media. The results revealed a nuanced nature of people’s information privacy expectations in the context of hiring practices. People’s perceptions of employers using social media to screen job applicants depends on (1) whether or not they are currently seeking employment (or plan to), (2) the type of information that is being accessed by a prospective em-ployer (if there are on the job market), and (3) their cultural background, but not gender. The findings emphasize the need for employers and recruiters who are relying on social media to screen job applicants to be aware of the types of information that may be perceived to be more sensitive by applicants, such as social network-related information.

Published in: Business
  • Be the first to comment

You're Hired: Examining Acceptance of Social Media Screening of Job Applicants

  1. 1. You're Hired: Examining Acceptance of Social Media Screening of Job Applicants Anatoliy Gruzd @gruzd Jenna Jacobson @jacobsonjenna Elizabeth Dubois @lizdubois Americas Conference on Information Systems (AMCIS) Boston, USA | August 10-12, 2017
  2. 2. Conference paper § Gruzd, A., Jacobson, J., Dubois, E. (2017). You’re Hired: Examining Acceptance of Social Media Screening of Job Applicants. In Proceedings of the 23rd Americas Conference on Information Systems (AMCIS), August 10-12, 2017, Boston, MA, USA. http://aisel.aisnet.org/amcis2017/DataScienc e/Presentations/28/
  3. 3. Social Media Data Use by Public & Private Sectors Who • Academic researcher • Marketer • Financial institution • Employer • Journalist • Government • Legal professional • … Forwhatpurpose • Credit check • Insurance claim • Public health monitoring • Law enforcement • Political polling • Suicide prevention • Tenant application review • … Whatinformation • Posting frequency • Location • Photos • Posts • Topics • Sentiments • Communication network • Friends’ list • … @gruzd SocialMediaData.org 7
  4. 4. Screening Job Applicants on Social Media @gruzd SocialMediaData.org 8
  5. 5. Background • Companies that conduct some form of social media screening (CareerBuilder, 2016) Study Objective To date, much of the research in this area has approached the topic of social media screening from the perspective of the employers. • To assess not only the level of awareness, but also the level of comfort people have with employers using social media to screen job applicants. @gruzd SocialMediaData.org 9 2006 2016 11% 60%
  6. 6. 1. Employment status 2. Cultural background 3. Gender 4. Information type We examined the following factors: @gruzd SocialMediaData.org 10
  7. 7. Companies that conduct some form of social media screening • Online survey Amazon MechanicalTurk (Dec 22–25, 2016; 454 responses) • SPSS • Mann-Whitney U test to compare medians and distributions of two samples • Cronbach’sAlpha to check internal consistency • Principle Components Factor Analysis to examine the dimensionality Method @gruzd SocialMediaData.org 11
  8. 8. @gruzd SocialMediaData.org 13 Demographics @SMLabTO SocialMediaData.org 13
  9. 9. @gruzd SocialMediaData.org 14 Social Media Usage
  10. 10. Findings @gruzd SocialMediaData.org 15
  11. 11. 1. Employment status 2. Cultural background 3. Gender 4. Information type Findings @gruzd SocialMediaData.org 16
  12. 12. Job seekers more comfortable than non-job seekers @gruzd SocialMediaData.org 17
  13. 13. US less comfortable than those from India @gruzd SocialMediaData.org 18
  14. 14. No gender difference @gruzd SocialMediaData.org 19
  15. 15. InformationVisualizations In the context of screening job applicants using social media data, is there a difference in how people react when presented with a visualization-based versus text- based version of the question? @gruzd SocialMediaData.org 20
  16. 16. Sample Survey Question Visual-based question: Text-based question: Imagine that an employer can view who you are communicating with on social media publicly and how influential you are. @gruzd SocialMediaData.org 21
  17. 17. Categories of InformationTypes Raw Data & Metadata Analytics Social Networks User’s posts Words used frequently by the user Top posters in a public group User’s photos User’s posting frequency User’s followers/friends Locations where the user posted from (city and street level) Sentiments of posts (positive, negative or neutral) Who is connected to whom in a public group @gruzd SocialMediaData.org 22
  18. 18. User’s posts Frequent words Top posters User’s media Posting frequency Followers/friends Locations Sentiments SocialTies Raw Data & Metadata Analytics Social NetworksSample Visualizations Design Considerations 1. Used neutral and consistent colors, whenever possible; 2. Showed two possible versions of each visualization type, e.g.: • Maps: Street-level vs. City-level • Word cloud: Politics-related vs. Pokémon Go words • Network: User is at the Center vs. Periphery 3. Pre-tested visualizations internally. @gruzd SocialMediaData.org 23
  19. 19. Result Who communicates with whom How comfortable would you be if an employer uses the following information about you to make a hiring decision? Visual-based question Text-based question @gruzd SocialMediaData.org 24
  20. 20. Result Posting Frequency How comfortable would you be if an employer uses the following information about you to make a hiring decision? Visual-based question Text-based question @gruzd SocialMediaData.org 29
  21. 21. User’s posts Frequent words Top posters User’s media Posting frequency Followers/friends Locations Sentiments SocialTies Raw Data & Metadata Analytics Social NetworksInformationTypes Summary Findings • Participants tended to be slightly less comfortable (by a single point) when shown the “Frequent words” and “Posting frequency” visualizations as opposed to asking the same questions without showing the visual representation of the implied data. @gruzd SocialMediaData.org 33
  22. 22. Conclusions The way people feel about employers using social media to screen job applicants depends on whether 1. they are seeking employment, 2. their cultural background, 3. the type of information that is being accessed @gruzd SocialMediaData.org 37
  23. 23. Future Work 1. Test additional analytical- & social network-type visualizations as such information might be harder for respondents to visualize mentally; 2. Analyze people’s reactions to their own personal data to avoid the possibility of the content-based bias; 3. Future research to examine: • Whether visualizations solicit “true” feelings by visually grounding survey questions, OR • Do they bias participants (e.g., by educating them about the types of analytics that can be derived from their raw data / metadata)? @gruzd SocialMediaData.org 37
  24. 24. You're Hired: Examining Acceptance of Social Media Screening of Job Applicants Anatoliy Gruzd @gruzd Jenna Jacobson @jacobsonjenna Elizabeth Dubois @lizdubois Americas Conference on Information Systems (AMCIS) Boston, USA | August 10-12, 2017

×