visit watchertools.com for

1. Watchertools
Empowering in-shop researchers
Visit http://watchertools.com for more details
The team
Artem Akulshin Artem Volik
• 8 years in market research
(team lead) • Experience both agency size
• Certified project manager (Millward- Brown Russia) and
• Wide knowledge in IT client size (JTI, SUN InBev)
• 6 years experience in people • 100s of research projects
counting solutions and conducted
development
• Experience in developing
web, mobile apps, design data
bases and warehouses

2. What we have in mind
Mystery A tool used in market research to measure quality of service or
compliance to regulation. Mystery shoppers perform specific tasks
shopping: such as purchasing a product, asking questions, registering
complaints or behaving in a certain way, and then provide
detailed reports or feedback about their experiences.
Watchertools: An electronic system aimed to streamline some of the processes
in mystery shopper projects.
A system that allows interviewers conducting mystery shopping
projects enter the data they gather, including recording the paths
taken in the store.
Administrative interface at watchertools.com
+
Client applications for all major mobile platforms
+
Cloud data depositary
+
Data visualization tools

3. The target
Companies doing mystery shopping
Market research agencies Retail / service companies
• Projects ordered by client • Internal demand for service
companies quality check-up
• Strive to lower their costs per • Need a tool to streamline the part
conducted interview of the project they have least
experience with – data collection

4. The pie
Market research market, globally: USD 31.2 billion
Mystery shopper studies: 7.5% or USD 2.3 billion

5. The bite
Mystery shopper research project flow:
Proposal preparation
Q’re preparation
Interviewers briefing
Q’re printing
Fieldwork execution
Filled-in q’res delivery Steps replaced by Watchertools
Data entry
Data analysis ~10% of total project cost
Report preparation
Presentation

6. Prototype
We create a prototype of the system to show how it works.
You can visit
http://watchertools.com
to get in to the web-part of the project. Soon on that site will
be available:
• Android app download to play with fully-functional
prototype
• Video embedded in first site page demonstrates how this
work
• Captured tracks preview
Stay tuned!