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MBAH 10b Entrepreneurship
Prof. Jorge Saguinsin




By the LABLAG Group

Cecilia Ann Ching
Anjanette De Leon
Anna Noreen Antoinette Tamayo
Abel Villamayor
.




    BARBECUE
    the Pinoy Way
    An appetizer …
         A pulutan …
              A meal …
                   A snack …

    A mouth-watering street delight…

    A Filipino favorite…..
         …..all walks of life, all ages.
Pre-historic
                               Barbeque

     * Barbecue is older than mankind and It
    made human civilization
    possible,around 1 M years ago Homo
    erectus, the homonid just before Neanderthal
    man, first tasted cooked meat after a forest
    fire charred some animals and it was so good
    that it influenced human evolution.
The beginings of Barbecue




    barbacao                    barbe a queue
                               *.Originated from
   *The Caribbean Indian       the french word,
    word " barbacao" is
                                "barbe a
    the source of the word,
    meaning "sacred fire        queue" which
    pit”.                       means " "whiskers
                                to tail ”.
Two possible influences as to
where Filipino BBQ originated:
 Indonesians:          Japanese:
  SATAY              YAKITORI
  national dish      “yaki” means grilled
  skewered meat in   and “tori” means
     bamboo stick       chicken
Aling Virgie’s
#620 San Andres, Malate, Manila
PDQ
INPUT       THROUGHPUT      OUTPUT           MATCHING    OUTCOME
            Process/Syste   Product/Servic
            m               e



Money                       Price            Product     Satisfaction

                                             Price       Increase
Manpower                    Delivery                     clients
                                             Promotion
                                                         Increase
Materials                   Quality          Placement   Sales

                                             MARKETING   Increase
Machinery                                                INCOME
INPUTS: Money
Working Capital   Start up (3 years ago)              100,000.00

                  Grill                               3,500


Daily Operating   TOTAL                               7,855
Expenditure
                  Marketing Total                     7,145.00

                  pork, hotdog, atay, balunbalunan,   6,625.00/ day
                  chicken Sticks:
                  400 sticks/ day                     40.00
                  Charcoal: one sack                  300.00 for 11/2 day
                  Toyo: 1 gallon a day                55.00
                  Vinegar: 1 gallon a day             40.00
                  Brown sugar 2 kilos a day           200.00
                  Calamansi: 1 kilo a day             48.00
                  Sili labuyo: 1/4 kilo a day         30.00

                  Others: gas, banana leaf, brown
                  paper bag


Daily Operating   Salary of manpower:                 460.80/ day
Expenditure
                  1 cook                              230.80/day (6k/ month)
                  2 assistant cook :                  115.40/ day (3k/month)
                  1 server                            115.40 / day

                  Rent plus water and electricity:    250.00/ day (6500.00/month)


Source of funds   SISTER (Initial)
                  SAVINGS (Day to day)
Marketing
Item      Price/kilo   Kilo/d   Sices/kilo      Cost       Gross   Net Sales
                       ay
Pork      180/kg       6        6sl/kg          60/slice   2160    137500108
Liempo                          12 cubes /sl                       0
Lomo      180/kg       15       25 sticks/ kg   10/stick   3750    1050

Chicken   125/kg       7        6 sl/kg         80/stick   1120    245

Bangus    120/kg       2        3 pcs/kg        120/ pc    720     480
                                6 bangus/ day
Tilapia   110/kg       5        4 tilapia/kg    65/pc      1300    750
                                (20
                                tilapia/day)
Atay      120/kg       2        10 sticks/kg    20/stick   400     160

Balun     200/kg       2        20 sticks/day   15/stick   600     200
Balunan
Hotdog    180/kg       1        20 pcs/kg       12/stick   240     60

Total     Marketing
          /day
                                                Total      10,290 4,025
          6,625                                 Cost
INPUTS: Manpower
Qualifications         "matiyaga" , " pasensyoso" ," masayahin”, " laging nakangiti"


Job description        COOK resposble for marinating and skewing
                       ASSISSTANT resposible for grilling
                       SERVER serve and place in dahon/supot
                                 for takeout/delivery
                       OWNER(Manager) who handles money
                               Including all payments, change, budgeting
Training               preparation, cook, serve ( with passion)


Quantity               Cook         1
                       Assistants   2              TOTAL: 5
                       Server       1
                       Owner        1
Benefits/ Incentives   free board &lodging
                       drinking spree on saturdays (2x a month)
                       SSS


Disciplining           early to bed and early to rise
                       personal hygiene,
                       Cleanliness must be observe in cooking & preparation of food
                       Grooming: Hair must be tied, nails must be short, clean clothes
                       Happy disposition always smiling
INPUTS: Materials
Raw materials   For Grilling:              Sauce
                                           meat ( lean and fat, liempo), chicken, atay,
                                           balunbalunan, hotdog,

                For marinade and spices:   vinegar, soysauce, calamansi, sugar, sili labuyo


Equipment                                  griller
                                           electric fan barbecue sticks charcoal
                                           gas,
                                           Banana leaf
                                           brown bag, newspaper chopping board knives
                                           plastic cover
INPUTS: Machinery
Physical layout   grill area and waiting area     street
                                  eating area      side walk
                                  whole area      about 3x 2 meters open makeshift eatery


Location          620 san andres malate manila,   with nearby health unit, schools, bank, motels,
                                                           hotels, clinics,
                  commercial/ residential area              church who are considered their clients
                                                  accessible to public utility vehicles including
                                                  pedicabs
                                                  Literally occupies the street


Manuals           n/a


Supply:           Food                            wet market (suki is sister in law)
                  Supplies                        dry market


Special           Pedicab                         use for delivery
Equipment                                         (fee depends on distance, paid by customer)
Barbecue Grill Area
SAUCES: Barbecue Sauce
        Suka Tamis Anghang
Some Ingredients
CLEANLINESS: Plastic Cover
THROUGHPUT: Production Processes
PROCUREMENT       5 am            Daily marketing:
                                  fresh meat, chicken, fish


COOKING           7-9 am          Preparation :
Process                           For the Barbeque Meat:
                                     Clean, slice, drain, marinade in a Special Secret Magical sauce (30 mins)
Food                                 Skew meat, chicken, atay, balunan, hotdog
Preparation
                                  ***For the Dipping Sauce:
                                     Mix toyo, vinegar in separate plastic, calamansi and red chilis. (done at
                                  the house of the owner)


Cooking process                   Prepare griller and start cooking ( initially half-cooked)
                                  Fully Cooked in front of the client upon order
                                  Final grilling while brushing with sauce and keep turning until fully cooked
                                  (about 2 min)
                                  Ready to serve while hot.
                                  For the Inihaw na liempo, it is cut into bite sized pieces before served.


Dine-in           10 am - 10 pm   Lunch, Merienda, and Dinner
                                  Barbecue handed over to client when fully cooked.


Take Out          To – go         Placed on banana leaves wrap and in brown paper
                                  Bags ready to be delivered (via pedicabs) , together with toyo, vinegar,
                                  calamansi and red peppers

                  Delivery        Placed on banana leaves wrap and in brown paper
                                  Bags ready to be delivered (via pedicabs) , together with toyo, vinegar,
                                  calamansi and red peppers
OUTPUT: Product
PRODUCT              All products are skewered on sticks except liempo
                     barbecue which is sliced


          Dine -in   Skewered on a stick

          Take out   Skewered on a stick

                     Wrapped in banana leaves and brown paper bag
                     Served with toyo, vinegar, calamansi and red sili labuyo
                     for seasoning and usually matches with hot lip burning
                     rice


          Delivery   Skewered on a stick
                     Wrapped in banana leaves and brown paper bag
                     Served with toyo, vinegar, calamansi and red sili labuyo
                     for seasoning and usually matches with hot lip burning
                     rice

                     Delivered via pedicab
OUTPUT: Quality
Food      Taste                    Mouth watering,which keep clients coming back for
                                   more, be it as ulam, pulutan, merienda, with or without
                                   rice, because of its unique taste, fresh and most tender
                                   meat (never frozen)

          Variety                  Alll varieties of BBQ ready to be cooked are securely
                                   covered

          Cleanliness              Griller is cleaned daily to make sure that Meat is not
                                   contaminated with charcoal and burned drippings.

                                   Must have a trashbag

                                   Must have clean containers for sauces


Service   Fast, Efficient, Fresh
          Product

          Wait Time
            Dine-in                2-3 min
            Take-out               2-3 min
            Delivery               Ideally ordered 2 hours in advanced
                                   Time depends on the quantity
OUTPUT: Price
Price             Price per order    affordable and reasonable
                  Order: 1 stick     No discounts given even in bulk orders
                  1 slice (liempo)


Pork liempo       P60.00             cut into 12-15 pieces per slice

Pork BBQ          P10.00             with 5 slices,1in x 1in in size per stick


Chicken           P80.00             3 regular cuts of chicken per stick

Atay              P20.00             3 slices of liver per stick

Balun-balunan     P10.00             3 pieces per stick

kingsize hotdog   P20.00             1 hotdog
MATCHING:
Product     - maintain mouthwatering BBQ and secret marinade recipe
            - ensure freshness and tenderness of meat for BBQ
            - seasoning should be placed in clean and attractive canisters
            - Calamansi and sili labuyo should always be fresh not over ripe or dry
            - as ulam, pulutan, meryenda, appetizer


Price       - affordability which must be maintained
            - Reasonable price without reducing the size of the product



Promotion   - word of mouth
            - maintain quality and price
            - customers all walks from pedicab drivers to employess and
            - Customers of hotels, motels, banks, students, househelps, residents, etc..


Placement   - situated busy street of a commercial/ residential area
            - very accessible for both for walk ins and nearby offices, hotels, banks,
              clinics, etc…
            - for TO GO, use of pedicabs
OUTCOME:
    Delighted, satisfied customers


        Retain old customers


        add new customers


  Happy Customers = Happy income
Daily Operating Expense
   Marketing (Meat)      6,625
   Marketing (Others)   520.00
    Salaries & Wages    460.80
     Rent & Utilities   250.00


         TOTAL          7,855
OUTCOME: Income
  Approximate Daily   10,290.00
   Net Revenue :

   Daily Operating    7,855.00
     Expenses:

  Daily Net Income:    2,435.00
INNOVATIONS: What else?
INPUT
NEW RENTAL SPACE             More secure
                             Same area
                             Better seating capacity
INCREASE MENU VARIETY

New Barbecue Sizes           Kiddie size 6.00
                             Regular size 11.00
                             Footlong     15,00

Add-ons                      Barbecued Vegetables

Dessert on a Stick           Yema Balls
                             Ube Balls
                             Turon SquaresFor on a Stick
Meals on a Stick             Rice Balls
                             Rice Balls with Barbecue Products

Snacks on a Stick            Cheese Fritters
                             Vegetable Chips
Sandwiches                   Barbecue Sandwich
                             Hotdog Sandwich
Increase Variety of Sauces   Mango Salsa, Gravy, Hoisin, Oyster, Tabasco
                             Barbecue, Sweet and Salty
INNOVATIONS: What else?
   THROUGHPUT

   Use of Lava Rocks

   Use of Lava Rocks Grill

   The use of Barbecue Warmer

   Use Metal Skewers for Dine In

   Use of Lava Rock Griller
   (removes cost on charcoal and lessens waste)

   Barbecue Pre-marinated in its special sauce
INNOVATIONS: What else?
 OUTPUT

 Promotions and Deals
 10+1 promo
 Seasonal discount

 Combo Choices:
 All Meat
 Meat + Rice
 Meat + Rice + Vegetables

 Sanitation Improvement
 Provide more Visible Trash Bins

 Advertise for Large Orders/ Caterings/ Kiddie Party Packages/ Party Cart
 Packages

 Add Benefits like SSS, Pag-ibig and Philhealth options

 Profit Sharing by Merit Incentive to all employees
Innovations: Lava Rock Grill
Did you know?
* In 2002, Filipino BBQ
broke Peru’s 613 meter
“longest BBQ” world
record which they
achieved on Nov 1999.
In 2002, 50,000 Filipinos
participated in the
festival in Dagupan City,
where they helped grill
and put together the
1001 meter long filipino
barbecue.
References:
www.myfilipinokitchen.com
amazingribs.com/BBQ_articles/barbecue_histo.html
aboutphilippines_phonedata.blogspot.com

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Mbah 10b entrep Lablag Grp pdq barbeque ppt

  • 1. MBAH 10b Entrepreneurship Prof. Jorge Saguinsin By the LABLAG Group Cecilia Ann Ching Anjanette De Leon Anna Noreen Antoinette Tamayo Abel Villamayor
  • 2. . BARBECUE the Pinoy Way An appetizer … A pulutan … A meal … A snack … A mouth-watering street delight… A Filipino favorite….. …..all walks of life, all ages.
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  • 5. Pre-historic Barbeque  * Barbecue is older than mankind and It made human civilization possible,around 1 M years ago Homo erectus, the homonid just before Neanderthal man, first tasted cooked meat after a forest fire charred some animals and it was so good that it influenced human evolution.
  • 6. The beginings of Barbecue barbacao barbe a queue  *.Originated from  *The Caribbean Indian the french word, word " barbacao" is "barbe a the source of the word, meaning "sacred fire queue" which pit”. means " "whiskers to tail ”.
  • 7. Two possible influences as to where Filipino BBQ originated: Indonesians: Japanese:  SATAY  YAKITORI national dish “yaki” means grilled skewered meat in and “tori” means bamboo stick chicken
  • 8. Aling Virgie’s #620 San Andres, Malate, Manila
  • 9. PDQ INPUT THROUGHPUT OUTPUT MATCHING OUTCOME Process/Syste Product/Servic m e Money Price Product Satisfaction Price Increase Manpower Delivery clients Promotion Increase Materials Quality Placement Sales MARKETING Increase Machinery INCOME
  • 10. INPUTS: Money Working Capital Start up (3 years ago) 100,000.00 Grill 3,500 Daily Operating TOTAL 7,855 Expenditure Marketing Total 7,145.00 pork, hotdog, atay, balunbalunan, 6,625.00/ day chicken Sticks: 400 sticks/ day 40.00 Charcoal: one sack 300.00 for 11/2 day Toyo: 1 gallon a day 55.00 Vinegar: 1 gallon a day 40.00 Brown sugar 2 kilos a day 200.00 Calamansi: 1 kilo a day 48.00 Sili labuyo: 1/4 kilo a day 30.00 Others: gas, banana leaf, brown paper bag Daily Operating Salary of manpower: 460.80/ day Expenditure 1 cook 230.80/day (6k/ month) 2 assistant cook : 115.40/ day (3k/month) 1 server 115.40 / day Rent plus water and electricity: 250.00/ day (6500.00/month) Source of funds SISTER (Initial) SAVINGS (Day to day)
  • 11. Marketing Item Price/kilo Kilo/d Sices/kilo Cost Gross Net Sales ay Pork 180/kg 6 6sl/kg 60/slice 2160 137500108 Liempo 12 cubes /sl 0 Lomo 180/kg 15 25 sticks/ kg 10/stick 3750 1050 Chicken 125/kg 7 6 sl/kg 80/stick 1120 245 Bangus 120/kg 2 3 pcs/kg 120/ pc 720 480 6 bangus/ day Tilapia 110/kg 5 4 tilapia/kg 65/pc 1300 750 (20 tilapia/day) Atay 120/kg 2 10 sticks/kg 20/stick 400 160 Balun 200/kg 2 20 sticks/day 15/stick 600 200 Balunan Hotdog 180/kg 1 20 pcs/kg 12/stick 240 60 Total Marketing /day Total 10,290 4,025 6,625 Cost
  • 12. INPUTS: Manpower Qualifications "matiyaga" , " pasensyoso" ," masayahin”, " laging nakangiti" Job description COOK resposble for marinating and skewing ASSISSTANT resposible for grilling SERVER serve and place in dahon/supot for takeout/delivery OWNER(Manager) who handles money Including all payments, change, budgeting Training preparation, cook, serve ( with passion) Quantity Cook 1 Assistants 2 TOTAL: 5 Server 1 Owner 1 Benefits/ Incentives free board &lodging drinking spree on saturdays (2x a month) SSS Disciplining early to bed and early to rise personal hygiene, Cleanliness must be observe in cooking & preparation of food Grooming: Hair must be tied, nails must be short, clean clothes Happy disposition always smiling
  • 13. INPUTS: Materials Raw materials For Grilling: Sauce meat ( lean and fat, liempo), chicken, atay, balunbalunan, hotdog, For marinade and spices: vinegar, soysauce, calamansi, sugar, sili labuyo Equipment griller electric fan barbecue sticks charcoal gas, Banana leaf brown bag, newspaper chopping board knives plastic cover
  • 14. INPUTS: Machinery Physical layout grill area and waiting area street eating area side walk whole area about 3x 2 meters open makeshift eatery Location 620 san andres malate manila, with nearby health unit, schools, bank, motels, hotels, clinics, commercial/ residential area church who are considered their clients accessible to public utility vehicles including pedicabs Literally occupies the street Manuals n/a Supply: Food wet market (suki is sister in law) Supplies dry market Special Pedicab use for delivery Equipment (fee depends on distance, paid by customer)
  • 16. SAUCES: Barbecue Sauce Suka Tamis Anghang
  • 19. THROUGHPUT: Production Processes PROCUREMENT 5 am Daily marketing: fresh meat, chicken, fish COOKING 7-9 am Preparation : Process For the Barbeque Meat: Clean, slice, drain, marinade in a Special Secret Magical sauce (30 mins) Food Skew meat, chicken, atay, balunan, hotdog Preparation ***For the Dipping Sauce: Mix toyo, vinegar in separate plastic, calamansi and red chilis. (done at the house of the owner) Cooking process Prepare griller and start cooking ( initially half-cooked) Fully Cooked in front of the client upon order Final grilling while brushing with sauce and keep turning until fully cooked (about 2 min) Ready to serve while hot. For the Inihaw na liempo, it is cut into bite sized pieces before served. Dine-in 10 am - 10 pm Lunch, Merienda, and Dinner Barbecue handed over to client when fully cooked. Take Out To – go Placed on banana leaves wrap and in brown paper Bags ready to be delivered (via pedicabs) , together with toyo, vinegar, calamansi and red peppers Delivery Placed on banana leaves wrap and in brown paper Bags ready to be delivered (via pedicabs) , together with toyo, vinegar, calamansi and red peppers
  • 20. OUTPUT: Product PRODUCT All products are skewered on sticks except liempo barbecue which is sliced Dine -in Skewered on a stick Take out Skewered on a stick Wrapped in banana leaves and brown paper bag Served with toyo, vinegar, calamansi and red sili labuyo for seasoning and usually matches with hot lip burning rice Delivery Skewered on a stick Wrapped in banana leaves and brown paper bag Served with toyo, vinegar, calamansi and red sili labuyo for seasoning and usually matches with hot lip burning rice Delivered via pedicab
  • 21. OUTPUT: Quality Food Taste Mouth watering,which keep clients coming back for more, be it as ulam, pulutan, merienda, with or without rice, because of its unique taste, fresh and most tender meat (never frozen) Variety Alll varieties of BBQ ready to be cooked are securely covered Cleanliness Griller is cleaned daily to make sure that Meat is not contaminated with charcoal and burned drippings. Must have a trashbag Must have clean containers for sauces Service Fast, Efficient, Fresh Product Wait Time Dine-in 2-3 min Take-out 2-3 min Delivery Ideally ordered 2 hours in advanced Time depends on the quantity
  • 22. OUTPUT: Price Price Price per order affordable and reasonable Order: 1 stick No discounts given even in bulk orders 1 slice (liempo) Pork liempo P60.00 cut into 12-15 pieces per slice Pork BBQ P10.00 with 5 slices,1in x 1in in size per stick Chicken P80.00 3 regular cuts of chicken per stick Atay P20.00 3 slices of liver per stick Balun-balunan P10.00 3 pieces per stick kingsize hotdog P20.00 1 hotdog
  • 23. MATCHING: Product - maintain mouthwatering BBQ and secret marinade recipe - ensure freshness and tenderness of meat for BBQ - seasoning should be placed in clean and attractive canisters - Calamansi and sili labuyo should always be fresh not over ripe or dry - as ulam, pulutan, meryenda, appetizer Price - affordability which must be maintained - Reasonable price without reducing the size of the product Promotion - word of mouth - maintain quality and price - customers all walks from pedicab drivers to employess and - Customers of hotels, motels, banks, students, househelps, residents, etc.. Placement - situated busy street of a commercial/ residential area - very accessible for both for walk ins and nearby offices, hotels, banks, clinics, etc… - for TO GO, use of pedicabs
  • 24. OUTCOME: Delighted, satisfied customers Retain old customers add new customers Happy Customers = Happy income
  • 25. Daily Operating Expense Marketing (Meat) 6,625 Marketing (Others) 520.00 Salaries & Wages 460.80 Rent & Utilities 250.00 TOTAL 7,855
  • 26. OUTCOME: Income Approximate Daily 10,290.00 Net Revenue : Daily Operating 7,855.00 Expenses: Daily Net Income: 2,435.00
  • 27. INNOVATIONS: What else? INPUT NEW RENTAL SPACE More secure Same area Better seating capacity INCREASE MENU VARIETY New Barbecue Sizes Kiddie size 6.00 Regular size 11.00 Footlong 15,00 Add-ons Barbecued Vegetables Dessert on a Stick Yema Balls Ube Balls Turon SquaresFor on a Stick Meals on a Stick Rice Balls Rice Balls with Barbecue Products Snacks on a Stick Cheese Fritters Vegetable Chips Sandwiches Barbecue Sandwich Hotdog Sandwich Increase Variety of Sauces Mango Salsa, Gravy, Hoisin, Oyster, Tabasco Barbecue, Sweet and Salty
  • 28. INNOVATIONS: What else? THROUGHPUT Use of Lava Rocks Use of Lava Rocks Grill The use of Barbecue Warmer Use Metal Skewers for Dine In Use of Lava Rock Griller (removes cost on charcoal and lessens waste) Barbecue Pre-marinated in its special sauce
  • 29. INNOVATIONS: What else? OUTPUT Promotions and Deals 10+1 promo Seasonal discount Combo Choices: All Meat Meat + Rice Meat + Rice + Vegetables Sanitation Improvement Provide more Visible Trash Bins Advertise for Large Orders/ Caterings/ Kiddie Party Packages/ Party Cart Packages Add Benefits like SSS, Pag-ibig and Philhealth options Profit Sharing by Merit Incentive to all employees
  • 31. Did you know? * In 2002, Filipino BBQ broke Peru’s 613 meter “longest BBQ” world record which they achieved on Nov 1999. In 2002, 50,000 Filipinos participated in the festival in Dagupan City, where they helped grill and put together the 1001 meter long filipino barbecue. References: www.myfilipinokitchen.com amazingribs.com/BBQ_articles/barbecue_histo.html aboutphilippines_phonedata.blogspot.com