The document discusses plans for The Craneway Stairway Campaign, which aims to develop The Craneway as a platform to foster growth of Bay Area music talent. The campaign will focus on strengthening community connections, developing local artists through programs like the Artist Development Program, and helping the most successful artists build their careers through an on-site Musician Incubator. Ultimately, the goal is for Craneway to become known as a launch point for talented Bay Area musicians and a household name through industry connections.
5. The Craneway Stairway Campaign The “Craneway” - Household Name develop Craneway as a platform to foster the growth of Bay Area talent Artist Development Community Outreach (traditional) Artist Development (social)
6. The Craneway Stairway Campaign develop Craneway as a platform to foster the growth of Bay Area talent Strategy Community Incubator The “Craneway” Local Artists Industry Connections
7. The Craneway Stairway Campaign first include the community before developing Bay Area talent Strategy Community Incubator The “Craneway” Local Artists Industry Connections
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10. The Craneway Stairway Campaign next begin connecting with local artists . Strategy Community Incubator The “Craneway” Local Artists Industry Connections
11. “ I Started On Myspace” myspace is a great outlet to find & connect with local talent “ We made connections with a lot of bands and venues through Myspace… Hell, we were discovered by our label on Myspace.”
12. Introducing ADP with ADP - the artist development program - you give all local talent an opportunity to lust after Craneway.
13. Ongoing ADP Performances although not every artist will get into the incubator, you will always have consistent new talent coming through your doors THURSDAY SATURDAY FRIDAY SUNDAY
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15. The Craneway Stairway Campaign take some great artists and build their careers. Strategy Community Incubator The “Craneway” Local Artists Industry Connections
16. The Musician Incubator those local artists who have excelled in ADP, now have incredible resources to build their bands under Craneway
17. The Craneway Stairway Campaign establish industry connections and household name from your talent. Strategy Community Incubator The “Craneway” Local Artists Industry Connections
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19. Why The Stairway Campaign Works you become the birthplace for the all of Bay Area’s talent (while making money!) COMMUNITY POPULARITY INDUSTRY NAME
Editor's Notes
Make the ten commandments into an old documents - explain how your security system works and what you stand for - includes your efforts - place on blog/email - gets the message out constantly - security manifesto should exist through web-based - no one really has done something like this - have a what will this do for you at the end of this slide - the one place you can go to get all of the information - slide: problem: go over the craneway problem
- we feel like there is not as much community outreach as there can be - so we created the "Craneway: Find Your Way Program" - keep students off the streets, funded by local businesses, connected - go over the titles for the press releases - start in richmond and grow from there. - a method of sustaining buzz is attracting students from other cities. main point: partner with r-pal, create music programs, help out local youth stay out the streets, foster the musical talent of local musicians.
It's obvious that without MySpace a lot of bands wouldn't be as big or have the same amount of exposure, our band included. We were discovered by our label on MySpace and.
Lookin good Nick! - Ari
Arielle - so you’ve learned how to accomplish the more tangible steps from rhea and nick. I want everyone to open their minds up, think a little bigger and see what this could ultimately lead to. Let’s kick off with the incubator
Read quote: "Business incubators are programs designed to accelerate the successful development of entrepreneurial companies through various resources such as contacts, office space, etc. There’s a huge need for this, but for musicians.
So here’s a chicken-egg problem, how do you connect them to connections you don’t even have? Well this is a media strategy, a musician incubator is a very creative and innovative and sure to generate press while giving you a reason to reach out to industry professionals. All of this solidifies your name as the birthplace of east bay talent.
Don’t have a lot of time… so let’s look at your low hanging fruit and your ultimate future. Quick things to do: get your local partners like r-pal, write your manifesto and hop on myspace to find some local talent for the ultimate future: no matter what you will always have great and noteworthy shows: because either they are your successful incubator musicians or its popular acts literally thrown at you from all of your new industry contacts
You unite with other underdog musicians, their fans and establish a community. from this you get consistent shows every week - which makes money You become in the cool kids in the industry because everyone knows that to play at Craneway means you are one step closer to your big break - which means everyone wants to come play at your venue = more money! And from both your community and your popularity, you simply become a household name
