A guide to designing websites that generate awareness,
raise engagement and boost conversions
Educational Presentation | Ryan Thompson (Founder & CEO) & Jordan Wollman (Partner & CCO)
Chief Executive Officer & Founder @ Aria
Chief Creative Officer & Partner @ Aria
We change how people
experience destination brands
through strategy, branding,
marketing and digital
What we’ll cover
1) How to think about your website!
2) Planning & strategy for modern websites!
3) The role and importance of content!
4) Information architecture!
5) Design tips!
6) A wee bit of technical stuff!
7) Thinking like a salesperson!
8) Shareability & social integration!
1. Don’t build a “website”
You need a digital marketing
platform that is your first, most
integrated impression to the world
It sure as hell doesn’t
belong to I.T.
Your website is the center of the hub of
your digital ecosystem with many
spokes inbound and outbound
majority of your
Source: Heather Timmerman on PreviewNetworks.com