Changing the Ratio
of OpenStreetMap
Alyssa Wright
@alyssapwright
I believe
Where are we?
Who are we?
Maps as Tools of Empathy
OpenStreetMap
“The Best Map in the Galaxy.”
It empowers people,
but it also disenfranchises.
It not enough that
"anyone" can contribute to
OpenStreetMap.
power to the missing
#changetheratio
@alyssapwright
street cred
women studies
feminist in womb| academic training 2000
apw217
OSM since Summer 2007
ART
tools of empathy
MIT graduate research
OPENGEO
apwright
OSM again March 2013
Hello World
The map is the journey
I
Community is the destination.
II
Who is this community?
interactive session
Team America bias
seeking: international statistics
% of women in US geo industry?
40%Census 2000 and 2009 American Community Survey
female graduates from geo programs?
34%National GIS Academic Program Survey 2012
female computer science graduates?
25%National GIS Academic Program Survey 2012
% of women who have heard of OSM?
international study
23%Stephens 2013
% of women speakers at this conference?
international study
10%33% keynotes
% of women OSM contributors?
international studies
3%Budhathoki et al 2010 | Stark 2011 | Lechner 2011
% of women in open source?
international studies
1%Ghosh et al. 2002
How did this happen?
Good question.
“Maybe girls just don’t like
ice cream,
or computers,
or maps,
or open stuff.”
(paraphrased mansplaining)
“Maybe OSM
is a man’s field,
like construction work
or firefighting.”
(paraphrased from OSGeo)
(was that uncomfortable?)
Research suggests otherwise.
Inertia.
This was a community started
with a particular ideology.
Judd Atkin, 2012
Award Structure.
Groups of people
relate differently to
incentive and motivation.
Judd Atkin, 2012
Communication.
Current conversation styles
may not be accessible. 
Judd Atkin, 2012
Active Hostility. 
Wikipedia
Reagle, 2013
Open Source.
Few restrictions on how
people treat each creates
permission for discrimination.
Why should you care?
Not ethics.
The success of OSM.
What do we risk?
01
Maps are biased by
the norms, traditions,
assumptions, and political
biases of the map maker.
J.B Harley 1989
01
play tag
care tag
tag=amenity=kindergarten
Monica Stephens 2013
tag=amenity=baby_hatch
Monica Stephens 2013
proposed feature=childcare
Monica Stephens 2013
Monica Stephens 2013
J.B Harley 1989
02
“Open source communities
serve as models for
civic engagement.”
02
Alyssa Wright 2013
Open Source Transplant
03
“The beauty of open source is
that people who dislike each
other can produce code for
the same product.”
03
The collective intelligence
of diversity
Lam et al 2011 | Callahan & Herring 2011
not only expands the reach of our maps
Lam et al 2011 | Callahan & Herring 2011
The collective intelligence
of diversity
but the sustainability of our tools.
Lam et al 2011 | Callahan & Herring 2011
In case you were sleeping:
Without diversity we risk
stagnation and irrelevance.
Like this slide.
Life’s a disaster!
What can we do?
Introducing
The Diversity Cocktail.
Our Three-Step Diet to Explosive OSM Success.
01
Step 1
Stop Talking
01
Step 1
Start Mediating
01
Step 1
Online and Off
Stop the
temper
tantrums.
Start working
with those you
dislike.
Stop jousting
for technical
supremacy.
Start
measuring
supremacy by
teaching.
Stop the
condescension
to newbies.
Start from “new
to OSM” means
expert in
something else.
Stop the
apathy towards
engagement.
Start making
diversity central
to the OSM
mission.
01
Step 2
Collect Data
01
Step 2
Measure Hypotheses
Community is the destination.
II
Community is messy.
OSM mailing lists are messy.
So messy, I can’t even read this slide.
OpenThreads
OSM DEV
TALK OSM
TALK US
HOT OSM
Gender of Participants
100%50%0
Messages by Gender
100%50%0
Female
Male
Unknown
01
Step 3
....
(the most explosive step yet)
(can you handle it?)
Target Women
Publicly.
Targeted outreach to women
increases overall diversity.
Seen it with my own eyes.
GNOME
Internship for GNOME project
10 OSS project involved
Success
Address women directly.
Accept non-students and non-coders.
Connect women with mentors.
Require a contribution
No pressure for really ambitious projects.
Approach
Etsy
GNOME
attracted 500% more female engineers
Success
GNOME
Invest
trained junior women for hiring
Partner
alliances with other organizations
Make a Public Stand
success breeds success
Approach
SOTM US
I just like squids.
What have we done
for you lately?
diversity-talk mailinglist
lists.openstreetmap.org/listinfo/diversity-talk
maptime
San Francisco | Portland | Cleveland | NYC
http://maptimesf.tumblr.com/
partnership meetings
monthly hangouts with wikipedia members
email for invite
wikimedia
The Wikimedia Diversity Conference
http://meta.wikimedia.org/wiki/Wikimedia_Diversity_Conference
OSM with partners
code for america | open knowledge foundation
research
Gender Differences in Jinotega, Nicaragua | Michael Kozuch
http://www.slideshare.net/mikekoz/gender-diff-mapping
azimuth
team blog supporting diversity work
email to join the planning team
childcare
tag added in iDeditor!
conversations with JOSM and tagging list
representation
candidates in OSMF and OSM-US elections
including me ;)
talking here
We’re just starting
Help Change the Ratio
of OpenStreetMap
Alyssa Wright
@alyssapwright
Thank you
Thank you
Art
Micah Berger
Sergi Delgado
Robert Samuelhanson
Luke Bott
Mike Mcquade
Wikimedia
Siko Bouterse
iD editor help
Tom MacWright
John Firebaugh
NYC-OSM
Initiatives
Ian Villeda
Beth Schecter
Alan McConchie
Clifford Snow
Darrell Furhriman
Manuela Schmidt
Michael Kozuch
Noel Hidalgo
#changetheratio
Rachel Sklar
SOTM
Rob Nickerson
Changing the Ratio

Changing the Ratio