Have you ever wondered how to create an great mobile (iPhone or Android) app? Wonder no longer, read this and answer your questions.

1. Making a Compelling Mobile app
Brian Cauble - Appsolute Genius (@briancauble) #mobilepcampatl
Date August 21st, 2010

2. Rule #1 - Make Useful Apps
(@briancauble) #mobilepcampatl

3. Rule #1 - Make Useful Apps
✤ Novelty apps have low repeat use.
(@briancauble) #mobilepcampatl

4. Rule #1 - Make Useful Apps
✤ Novelty apps have low repeat use.
(@briancauble) #mobilepcampatl

5. Rule #1 - Make Useful Apps
✤ Novelty apps have low repeat use.
✤ Good feature decisions based on user wants/needs
(@briancauble) #mobilepcampatl

6. Rule #1 - Make Useful Apps
✤ Novelty apps have low repeat use.
✤ Good feature decisions based on user wants/needs
(@briancauble) #mobilepcampatl

7. Rule #1 - Make Useful Apps
✤ Novelty apps have low repeat use.
✤ Good feature decisions based on user wants/needs
✤ Retained Users = Repeat customers + Increased sales/revenue
(@briancauble) #mobilepcampatl

8. Rule #2 - Consider Your Platform
(@briancauble) #mobilepcampatl

9. Rule #2 - Consider Your Platform
✤ Why (create an app?)
(@briancauble) #mobilepcampatl

10. Rule #2 - Consider Your Platform
✤ Why (create an app?)
✤ Related product
(@briancauble) #mobilepcampatl

11. Rule #2 - Consider Your Platform
✤ Why (create an app?)
✤ Related product
(@briancauble) #mobilepcampatl

12. Rule #2 - Consider Your Platform
✤ Why (create an app?)
✤ Related product
✤ Info on the go
(@briancauble) #mobilepcampatl

13. Rule #2 - Consider Your Platform
✤ Why (create an app?)
✤ Related product
✤ Info on the go
(@briancauble) #mobilepcampatl

14. Rule #2 - Consider Your Platform
✤ Why (create an app?)
✤ Related product
✤ Info on the go
✤ Create a new market
(@briancauble) #mobilepcampatl

15. Rule #2 - Consider Your Platform
(@briancauble) #mobilepcampatl

16. Rule #2 - Consider Your Platform
✤ What (devices)?
(@briancauble) #mobilepcampatl

17. Rule #2 - Consider Your Platform
✤ What (devices)?
✤ iPhone
(@briancauble) #mobilepcampatl

18. Rule #2 - Consider Your Platform
✤ What (devices)?
✤ iPhone
✤ Android
(@briancauble) #mobilepcampatl

19. Rule #2 - Consider Your Platform
✤ What (devices)?
✤ iPhone
✤ Android
✤ Blackberry
(@briancauble) #mobilepcampatl

20. Rule #2 - Consider Your Platform
✤ What (devices)?
✤ iPhone
✤ Android
✤ Blackberry
✤ Windows Mobile
(@briancauble) #mobilepcampatl

21. Rule #2
Consider Your Platform
(@briancauble) #mobilepcampatl

22. Rule #2
Consider Your Platform
✤ Native app
(@briancauble) #mobilepcampatl

23. Rule #2
Consider Your Platform
✤ Native app
✤ Uses mobile features
(@briancauble) #mobilepcampatl

24. Rule #2
Consider Your Platform
✤ Native app
✤ Uses mobile features
✤ Superior usability/design
(@briancauble) #mobilepcampatl

25. Rule #2
Consider Your Platform
✤ Native app
✤ Uses mobile features
✤ Superior usability/design
✤ More expensive
(@briancauble) #mobilepcampatl

26. Rule #2
Consider Your Platform
✤ Native app
✤ Uses mobile features
✤ Superior usability/design
✤ More expensive
✤ Database integration
(@briancauble) #mobilepcampatl

27. Rule #2
Consider Your Platform
(@briancauble) #mobilepcampatl

28. Rule #2
Consider Your Platform
✤ Mobile-optimized website
(@briancauble) #mobilepcampatl

29. Rule #2
Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
(@briancauble) #mobilepcampatl

30. Rule #2
Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
✤ good, not great UX/design
(@briancauble) #mobilepcampatl

31. Rule #2
Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
✤ good, not great UX/design
✤ More affordable
(@briancauble) #mobilepcampatl

32. Rule #2
Consider Your Platform
✤ Mobile-optimized website
✤ No mobile features
✤ good, not great UX/design
✤ More affordable
✤ Reformatting web site
(@briancauble) #mobilepcampatl

33. Rule #3 - Hire Great Designers
(@briancauble) #mobilepcampatl

34. Rule #3 - Hire Great Designers
✤ What do users see?
(@briancauble) #mobilepcampatl

35. Rule #3 - Hire Great Designers
✤ What do users see?
(@briancauble) #mobilepcampatl

36. Rule #3 - Hire Great Designers
✤ What do users see?
✤ Mobile experience is important
(@briancauble) #mobilepcampatl

37. Rule #3 - Hire Great Designers
✤ What do users see?
✤ Mobile experience is important
(@briancauble) #mobilepcampatl

38. Rule #3 - Hire Great Designers
✤ What do users see?
✤ Mobile experience is important
✤ Hire the best you can afford
(@briancauble) #mobilepcampatl

39. Rule #3 - Hire Great Designers
✤ 1st app (no designer)
(@briancauble) #mobilepcampatl

40. Rule #3 - Hire Great Designers
✤ later app (graphic designer)
(@briancauble) #mobilepcampatl

41. Rule #3 - Hire Great Designers
✤ recent app (mobile designer)
(@briancauble) #mobilepcampatl

42. Rule #3 - Hire Great Designers
✤ recent app (mobile designer)
(@briancauble) #mobilepcampatl

43. Rule #4 - Marketing Matters
(@briancauble) #mobilepcampatl

44. Rule #4 - Marketing Matters
✤ “build it and they will come”
(@briancauble) #mobilepcampatl

45. Rule #4 - Marketing Matters
✤ “build it and they will come”
(@briancauble) #mobilepcampatl

46. Rule #4 - Marketing Matters
✤ “build it and they will come”
✤ Ad campaigns matter
✤ Traditional
✤ New media
(@briancauble) #mobilepcampatl

47. Rule #5 - Niches are Good
(@briancauble) #mobilepcampatl

48. Rule #5 - Niches are Good
✤ Niches = less competition
(@briancauble) #mobilepcampatl

49. Rule #5 - Niches are Good
✤ Niches = less competition
(@briancauble) #mobilepcampatl

50. Rule #5 - Niches are Good
✤ Niches = less competition
✤ Simplifies marketing
(@briancauble) #mobilepcampatl

51. Rule #5 - Niches are Good
✤ Niches = less competition
✤ Simplifies marketing
(@briancauble) #mobilepcampatl

52. Rule #5 - Niches are Good
✤ Niches = less competition
✤ Simplifies marketing
✤ Don’t be everything to everyone
(@briancauble) #mobilepcampatl

53. Rule #6 - Follow Your Plan
(@briancauble) #mobilepcampatl

54. Rule #6 - Follow Your Plan
✤ Minimum Viable Product
(@briancauble) #mobilepcampatl

55. Rule #6 - Follow Your Plan
✤ Minimum Viable Product
(@briancauble) #mobilepcampatl

56. Rule #6 - Follow Your Plan
✤ Minimum Viable Product
✤ Scope creep
(@briancauble) #mobilepcampatl

57. Rule #6 - Follow Your Plan
✤ Minimum Viable Product
✤ Scope creep
(@briancauble) #mobilepcampatl

58. Rule #6 - Follow Your Plan
✤ Minimum Viable Product
✤ Scope creep
✤ New features in later versions
(@briancauble) #mobilepcampatl

59. Questions
✤ Brian@appsolutegenius.com
(@briancauble) #mobilepcampatl