Talk for the communications unit at the Danish People's Parliament on apps & mobile websites

1. APPS OG MOBILE WEBSITES
ASBJØRN POULSEN I HEAD OF STRATEGY I HELLO MONDAY

2. FORMEN
DIALOGBASERET - JO MERE I ER MED DESTO BEDRE BLIVER DET
CASE-BASERET - LAD OS LÆRE AF GODE EKSEMPLER

3. AGENDA
HVEM ER JEG?
KORT OM HELLO MONDAY
APPS
WEBSITES
CASES
SNAK

4. ASBJØRN POULSEN
HEAD OF STRATEGY
HELLO MONDAY

5. ASBJØRN POULSEN
36 ÅR GAMMEL
FORTID I PR & KOMMUNIKATION
LIDT PÅ KUNDESIDEN OG EN DEL PÅ BUREAUSIDEN
ARBEJDET DEDIKERET MED DIGITAL SIDEN 2005
FAR TIL TO - BOSAT I VALBY - OPRINDELIGT FRA ÅRHUS (OG STADIG
AGF-FAN)

6. HVORFOR DIGITALT?
DET DIGITALE ER FORANDERLIGT OG HURTIGT
DET ER MÅLBART (REAL TIME)
DET ER (ELLER KAN VÆRE) DIALOGORIENTERET
DET ER RIGT, OG INDEHOLDER ALLE INDHOLDSTYPER
DET ER DE FACTO MED OS ALLESAMMEN - HELE TIDEN
DET ER DEN VEJ PENGENE BEVÆGER SIG
OG JEG KAN SE MINE EGNE BØRN FORETRÆKKE DET DIGITALE

8. HELLO MONDAY
DIGITALT KREATIVT BUREAU
30 MEDARBEJDERE - 5 PARTNERE
KONTORER I AARHUS, KØBENHAVN & NEW YORK
KONCEPTER, DESIGN OG KREATIV KODE
BRED PALETTE AF DANSKE & INTERNATIONALE KUNDER
46 FWAS I 6 CREATIVE CIRCLES I ÅRETS DIGITALE BUREAU 2010 &
2011 I 1 D&AD GOLDEN PENCIL

9. OVERORDNET
TEKNOLOGI ER NOGET MAN ARBEJDER MED (KREATIVT ENDDA) IKKE MOD
DET DIGITALE ER MED OS HELE TIDEN (MOBILE / APPS / LOCATION / AR)
NETTET ER (STADIGVÆK) SOCIALT
SELVFREMSTILLING ER STÆRK MEKANISME

10. - In 2013, mobile phones will overtake PC's at the
most common web access device worldwide
Gartner

12. – Most innovation with interaction will be through
Web GL and native apps.
Unfortunately, the responsive era of websites will
temporarily stifle some
creativity.

13. – I think 2013 will be a year of limbo when it comes
to [responsive] websites. They will continue to be
wildly popular but will lack when it comes to
innovation and creativity.

14. – This is why the mobile world today has so much
focus on native apps. Every new generation brings
radical new features, and the Web will always be
behind on those. So the cutting edge is native.

15. – I doubt standards-based Apps will completely
kill native Apps. I think native Apps are
temporarily very important because the web-
standards stuff hasn’t yet got the capability of the
native stuff, but the gap’s closing.

16. – If companies want to push the boundaries of
creativity in responsive design, they will have to
commit more time and budget.

17. – Responsive sites and mobile targeting will
become ever more important. It’s probably not
long until mobile is the dominant form of
browsing.

18. – What do you think we’ll see in layout and UI
design in 2013?
– More app-like websites. Fully responsive. Touch-
optimized interfaces and even touchoptimized
websites

19. – Mobile will continue to grow in importance, and
with OSs implementing mobile like interfaces,
users will adapt to a more mobile friendly internet
easily

20. – So it’s not just screen sizes, it’s to do with where
you are and that, I think, is the biggest issue with
doing responsive design at the moment. You can’t
just make assumptions based on screen size, you
need to be thinking, “Where is this person and
what connection are they on?”

21. – Responsive might not only be in terms of design
and technology, but also in terms of content and
concept.

22. KORT SAGT
NATIVE APPS ER DER, HVOR KREATIVITETEN UDFOLDER SIG OG
GRÆNSERNE FOR INTERAKTION FLYTTES
WEB APPS FORDRER TILGÆNGELIGHED PÅ TVÆRS AF PROPRIETÆRE
STANDARDER
AL DIGITAL UDVIKLING SKAL FORHOLDE SIG TIL MOBILE

23. APPS VS. WEB
APPS
FULD UDNYTTELSE AF TEKNOLOGI
FULD KONTROL OVER OPLEVELSEN
DEFINEREDE DISTRIBUTIONSAPPARATER

24. APPS VS. WEB
WEB
STADIG BEGRÆNSNINGER (OMEND FÆRRE) I TEKNOLOGI
TILGÆNGELIGHED PÅ TVÆRS AF PLATFORME
BEDRE UDNYTTELSE AF BUDGETTER
FRI FOR GODKENDELSESPROCESSER

25. APPS VS. WEB
HYBRIDER
NATIVE APP MULIGHEDER I WRAPPER
DEFINEREDE DISTRIBUTIONSAPPARATER
OPDATERING VIA WEB / BACK END

26. TRENDS

27. SELF TRACKING

28. VÆRKTØJER

29. GUIDES

30. DET VISUELLE
PARADIGME

31. FLÜGGER

37. BETTERPLACE

45. PACK A PUZZLE

56. DIGITALT
LEGETØJ
& APPCESSORIES

57. APPCESSORIES

63. APPS & INTERNETTET
UD I VIRKELIGHEDEN

66. FRAGMENTEREDE
BRUGERFLADER

67. OPLEVELSE

68. ACTION

73. HVORDAN
FREMTIDSSIKRER VI?

74. DET GØR I IKKE!
The only constant is change, continuing change,
inevitable change, that is the dominant factor in
society today. No sensible decision can be made
any longer, without taking into account not only the
world as it is, but the world as it will be.
Isaac Asimov

75. SPØRGSMÅL & DEBAT
?

76. TAK
FORDI
I LYTTEDE!
TWITTER.COM/APPOULSEN
HELLOMONDAY.COM