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Inside this Issue: 1. The Price of Compromise by Dr. Ashutosh Mundkur How Indian Pharma is paying the price for jugaad in Quality Control. 2. Social Intelligence by Prof. Vivek Hattangadi The new paradigm in people management. 3. Real Value by Dr. Aniruddha Malpani 5 ways in which pharma companies can create real value for Doctors 4. DPCO and its likely Impact on Indian Pharma by K. Hariram Companies that rely solely on CRM activities for revenue generation will find it difficult to navigate in the new environment.