1. Ani Harrison

2. New Album Release

3. Strengths
• bilingual
• music is her priority
• has industry
connects through
father
• takes risks
• assertive but friendly

4. Weaknesses
• will be seen as George Harrison’s daughter
instead of her own individual artist, leading
to a More difficult breakout in the U.S.
• not an american citizen
• mostly unknown in the U.S.
• Newly signed

5. Increasing Awareness

6. increasing awareness
• weekly Promotional podcasts
• monthly Webisode updates
• monthly Live Streaming Video
with Q&A sessions
• Fan Club with perks on personal
website
• www.aniharrisonlaurie.com
• weekly giveaways for 2 months
until release

7. Details of Product
• formats offered & pricing
• digital--$0.99 per song or $10.99
for a 12 song album with 1 bonus
track
• physical cd--$12.99 for full
album with color insert
• vinyl--$40.00 for double vinyl

8. 3 new ways to
distribute album
Rumblefish helps organizations harness
the power of sound and music to tell their
stories and build their brands.

9. Distribution supply chain
Artist
Manufacturer
RetailerS Distributor
End
User

10. cd baby: distributor
• PAID weekly
• minimums before payout:
$50 in sales
• method of payment:
direct deposit

11. Strategic Partnerships

12. utilizing future
releases
Other services
• street teams • Kufala recordings: a
green alternative to
• Directtofan.com cd packaging
• topspin (direct to fan) ads with pay pay-
•
• create own retail channel google
per-click: facebook
and
• twitter: new account
with giveaways, once
she is established in
the market