1. Seven Wonders of Vancouver
By Aniella Antonio, Naomi Ashton, Kashtin Giannubilo,
Muniba Musheer.

2. What is our product
An indoor water park experience complete
with :
Located near Lonsdale Quay
Aquarium Pool
1 ride
3 twisting water slides
7 visually stimulating Vancouver landmarks

3. NORTH SHORE
MOUNTAINS
Product Strategy
STANLEY PARK
WHISTLER
MOUNTAIN
Outdoor
SEAWALL
Seven wonders of
Vancouver
CAPILANO
SUSPENSION BRIDGE
AQUARIUM
Indoor
SCIENCE WORLD

4. Branding
Goal
Associated with an
exciting, one-of-a-
kind family and
friends experience

5. Pricing
Strategy
Competition
oriented approach

6. Pricing Strategy
PRICES
$25.70 for adults
$22.50 for students/youth (ages 17 and under)
$20 .20 for seniors
$12.20 for children ( up to age 10)
FREE children up to 2 years old
** A $5.00 dollars discount will be applied for those
entering within the last 3 hours of operation.

7. Revenues
$1,000,000.00
$800,000.00
$600,000.00
$400,000.00
Revenues
$200,000.00
$0.00
First Second Third Fourth
Quarter Quarter Quarter Quarter

8. Mission
Encourage families and young adults to come together
Experience Vancouver’s attractions in an unique way
Giving back to the tourism industry
Promoting Vancouver’s local attractions

9. Product Objectives
1. Create a year round accessible indoor waterpark
 Playland opens seasonally
 Kitsilano Pool is seasonal
 Second Beach Pool is seasonal

10. Product Objectives
2. Cater to families and young children by creating
unique products
 3 Twisting water slides
 Aquarium Pool
 Ride in Totem Pole embellished vessel
 Miniature replicas of Iconic Vancouver landmarks

11. Marketing Objective
To build awareness amongst residents
To secure potential customers through
promotions
To inform the target market
To gain a significant market
Establish it as a preferred destination

12. Marketing Objective
Relative to Target Market
o Accessible entrance fee for families
 Attract children with a fun campaign
 Identify children’s needs and wants
 Demonstrate uniqueness of our product
 Convey the importance on quality time

13. SWOT analysis

14. Strengths
It is Unique
Waterpark focuses on
children's needs
Open all year round

15. Weaknesses
High risk - new attraction
Technical difficulties
Finding and retaining
employees
Standards/cleanliness

16. Opportunities
Encourage family time
New attraction- Appeals to
a large demographic
Promotes local tourism
community
Promotes an active and
healthy lifestyle

17. Threats
Competitors i.e: Vancouver
Aquarium
Customers losing interest
Location - Far away from
Abbotsford and Chilliwack

18. Target
Market
Male or female ages 5-
45 who live in the
Greater Vancouver area

19. Points of Difference
 Vancouver’s diversification
 Nature
 Culture
 Company's/ Locations

20. Priorities
To have fun and excitement through :
I. Visual stimulation
II. Physical activities
III. Learning about local history
IV. Learning about marine life

21. Points of Difference
 Features
 Aquarium Pool
 Ride in Totem Pole embellished vessel
 Miniature replicas of iconic Vancouver landmarks
 3 Twisting water slides

22. Positioning

23. Distribution & Promotion
Cost effective promotions
Main focus on Parents and youth
Website/Facebook/Twitter
Signs & posters
Newspaper Ad’s
Pamphlets & Brochures

24. Distribution & Promotion (cont.)
Implementing 6 months prior to opening
Contests
Discounts & Coupons
QR codes
Press Release
Special Media Event
Website

25. Budget
Expense Cost
Rental Expense $26 616.00
Design Expense $957.50
Website and Social Media expense $7 012.80
Print Media Expense $34 894.00
Event Expense $23 500.00
Misc Expense $3 000.00
Total Expenses $95 980.30

26. Evaluation and Control
Review profits for the first 6 Months
Goal of 10-15% increase of net profits
Track Marketing with:
QR code
Facebook “clicks”
attendance

27. Thank you !