This document discusses renting phones and mobile applications to customers who are traveling abroad. It outlines that business travelers, students, and tourists who need temporary phone service would benefit from being able to rent a phone rather than purchase one for a short trip. The rental service would provide phones and customized apps with maps, schedules, and local information. Feedback from potential customers like travelers and travel agencies indicated that renting phones could be useful, especially for intercontinental travel, if fees are low. Researching competitors showed that phone rental services exist in over 90 countries already.

1. RENT A PHONE
Mobile Services Team
Technology Entrepreneurship
Professor Chuck Eesley
Rent a Phone and/or Rent a Mobile Application
STANFORD UNIVERSITY

2. The Goal
● Our generic goal is to help customers to access
easier their favorite services
– Particularly, to use telephonic services when
they are abroad
– And have access to information and guidance in
foreign places.

3. Customer Wishes?
● Our customers are business travelers, students
or tourists.
– They temporary need telephonic services,
for a couple of days, weeks or months.
We – For them is too expensive to purchase a
phone and phone number in the foreign
are country/continent.
gues ● They need a facility in order to save money
and have what they need.
sing.
Also they need maps, guidance and
..
●
information about places they are visiting.

4. Fulfilling
Customer Needs
● Customers are provided through our
Phone Rental Service with safety and
security of a cell phone or a SIM
card abroad.
● They could make an online
reservation of a cell phone which
they receive when they arrive in the
new location.
● Or they can receive directly in the
rental store on the arrival.

5. ● An additional feature of our service is
that we provide the smart phones with
customized applications that helps our
customers to have a careless travel or
vacation because:
– The application have maps and
information about
● Places they travel,
● main buildings,
● parking places,
● hotels,
● restaurantes
● and many others
– The aplication have a custom
agenda and travel schedule

6. Talking with potential customers
● We looked for two kinds of
potential customers:
– People
● Business traveler
● Student
● Occasional traveler
– Travel Agencies

7. People answer
These are the most relevant answers from people:
● Businessman who travels 3 times/year in Taiwan and has 2
cellphones. One for his country and one for Taiwan. He would
like to rent one for Taiwan to save some money.
● A mexican student in Colombia for only 4 months, wants to talk
with his mexican friends. He would like to rent a phone
instead of buying one for 4 months.
● Other student said that he will rent one, only if the fees are
cheap.
● An other person said that is interested to rent a new model of
phone just to brag. He sais “It´s like renting a car, you will
have always the newest model of car” .

8. Travel Agency answer
● The first Travel Agency did'n give a positive answer. In their
opinion is worthless.
● The second was opened to idea only. 'It sounds good.' And
nothing more.
● The tird was opened to the idea and imagined some scenarios.
They conclude with :
– That a possible niche might be intercontinental travel groups.
– The condition is that the feature might not add too much to the
travel price. Low fee as much as possible.
– About application, they saw it as a very good idea to rent a
customized application even no phone is rented. And
again about fee, as low as possible.
– Interested in a future colaboration.

9. Looking what others did
● I was surprised to find that the idea I was not sure about it's
working, is used already by others.
● In Japan, Korea, Mexico, USA, UK, Italy, France, Germany,
Israel... 90+ countries.
● Mainly the customer segment is the intercontinental traveler, and
the rental physical store is situated in some cases near airports.
● Customer can make an online reservation and the phone is shipped
even to residential address of the customer, not just in the arrival
country.

10. The link to our site
http://angelafilip.wix.com/smartserv#!home/mainPage