Presentation slide of my Operation Management group assignment Image sources: http://www.patentlyapple.com/.a/6a0120a5580826970c0168eb1409a1970c-800wi http://www.patentlyapple.com/.a/6a0120a5580826970c017c3882d593970b-800wi http://www.patentlyapple.com/.a/6a0120a5580826970c017c388126f3970b-800wi http://www.mattramosphotography.com/wp-content/uploads/2011/03/4.jpg http://www.guialomejordelmundo.com/imagenes/ct8/38970ipad1.jpg http://farm5.static.flickr.com/4012/4501918517_f9ee5f9810_o.jpg http://www.rnw.nl/data/files/images/lead/iPad.jpg http://supertechblog.com/wp-content/uploads/2012/10/China_Foxconn_De_J.jpg http://www.iclarified.com/images/news/26180/100092/100092-1280.jpg http://im.macovod.net/wp-content/uploads/2012/04/apple_hq2.jpg http://www.flickr.com/photos/qiaomeng/6207671082/ http://www.flickr.com/photos/zoetnet/4485539046/ http://www.flickr.com/photos/gforsythe/8422224296/ http://www.flickr.com/photos/vermininc/2777441779/

2. A change in the physical characteristic or
performance an existing product or service of
creation of the new ones
Innovation :
Ricky W. Griffin, 2010

3. A change in the way a product or service is
manufactured, created and distributed
Innovation :
Ricky W. Griffin, 2010

4. Incremental and
radical innovation
Architectural and
Component
innovation
Organizational
innovation
Sustaining and
disruptive
innovation
Mohr et al, 2010

5. Idea and
Opportunity
Development
Innovation
Portfolio
Planning
Project
Management
Launch and
Learning
Swink (2011:101)

6. INTRODUCTION
GROWTH
MATURITY
DECLINE
Mohr et al, 2010

7. Concept
Development

8. Concept
Development
Product
and
Process
Planning

9. Concept
Development
Product
and
Process
Planning
Detailed
Design and
Development

10. Concept
Development
Product
and
Process
Planning
Detailed
Design and
Development
Product
and Market
Testing

11. Concept
Development
Product
and
Process
Planning
Detailed
Design and
Development
Product
and Market
Testing
Commercial-
ization

12. Concept
Development
Product
and
Process
Planning
Detailed
Design and
Development
Product
and Market
Testing
Market
Introduction
Commercial-
ization

13. Swink (2011:108)

16. LAUNCH

17. GROWTH
Q4 2010 Q2 2011
8 mil
7 mil

18. MATURITY
51.7% 22.9 43.6%15.1 48.1%
Shipm 2011 Mkt share2011 Shipm 2012 Mkt share2012 Growth

19. MATURITY
51.7% 22.9 43.6%15.1 48.1%
7.3% 7.9 15.1%2.2 263%
Shipm 2011 Mkt share2011 Shipm 2012 Mkt share2012 Growth

20. PRODUCT EXTENSION

22. Idea and
Opportunity
Development

23. Idea and
Opportunity
Development
Innovation
Portfolio
Planning

24. Idea and
Opportunity
Development
Innovation
Portfolio
Planning
Project
Management

25. Idea and
Opportunity
Development
Innovation
Portfolio
Planning
Project
Management
Launch and
Learning

26. Concept
Developm
ent
Concept
Development
Product
and
Process
Planning
Detailed Design
and
Development
Market
Introduction
Product and
Market
Testing
Commercial
-ization

27. APPlE is still one of the top technology
company,
But it is possible if they don’t keep
innovating their position can be
replaced by another company.

28. What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors

29. Easy to use 5
Lightweight 3
Internet Capability 2
Durable 1
Fast Performance 4
What Customer
Wants
Rating
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors

30. How to Satisfy
Customer Wants
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors
MultiTouch
ThinBody
Wifi&3G
BiggerBattery
FastProcessor

31. Weighted Rating
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors
Easy to use 5
Lightweight 3
Internet Capability 2
Durable 1
Fast Performance 4
MultiTouch
ThinBody
Wifi&3G
BiggerBattery
FastProcessor
Our Importance rating 29 15 15 5 25
Relationship
Matrix

32. Interrelationships
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors
MultiTouch
ThinBody
Wifi&3G
BiggerBattery
FastProcessor

33. Analysis of
Competitors
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors
Easy to use 5
Lightweight 3
Internet Capability 2
Durable 1
Fast Performance 4
MultiTouch
ThinBody
Wifi&3G
BiggerBattery
FastProcessor
Our Importance rating 29 15 15 5 25
Acer
Asus
P P
P P
F F
P P
F F

34. Technical
Attributes
and Evaluation
What the
Customer
Wants
Relationship
Matrix
Technical
Attributes and
Evaluation
How to Satisfy
Customer Wants
Interrelationships
Analysisof
Competitors
Target values (Technical
attributes)
iOS3,1024×768pxMulti
TouchDisplay
243×190×13.4mm,680g
Wi-Fi(802.11a/b/g/n),3G
cellularHSDPA
3.75V,24.8watt-hour(6.5
Amphour)10hour
A4Processor,1GHzARM
Cortex-A8
Technical
Evaluation
Acer 1024x768
225 x 164 x
25mm yes 4 hr Core 2 Duo
Asus 1024x600
225 x 164 x
25mm yes 5 hr Atom
iPad 1024x768
243×190×13.4
mm yes 10 hr A4

35. Easy to use 5
Lightweight 3
Connectivity 2
Durable 1
Fast Performance 4
Our Importance rating 29 15 15 5 25
Target values (Technical attributes)
Hologram
FlexibleOled,Glass
NFC&5G
Super
Supercapacitor
A8Processor
Hologram
ThinBody
NFC&5G
NanoBattery
FastProcessor

36. Apple has successfully implemented
innovation process on iPad

37. Apple has to keep innovating, not only incremental
innovation but also the radical one.

38. Innovation distinguishes between a leader and a follower
Steve Jobs