Presentation to SOMESSO London, May 15th 2009
A key challenge for all corporations in embracing new social tools is the need to balance confidentiality, privacy and intellectual property protection against the benefits of increased openness. How can this be achieved without stifling innovation? This presentation looks at how openness is actually essential to promoting innovation and buy-in to new ideas.
1. Openness and
Innovation
in a Web 2.0 world
Security,
Intellectual Property,
and Privacy
Andy Piper
Social Bridgebuilder
Consulting IT Specialist
IBM
http://www.flickr.com/photos/bpc009/3328427457/
A key challenge for all corporations in embracing new social tools is the need to balance confidentiality, privacy and intellectual property protection against the benefits of increased openness. How can this be achieved without stifling innovation?
How many of you have one of these? know what this is?
Ideas need to be widespread to be known and to be adopted
widespread adoption of ideas and products - need to be distributed
The Long Tail
two lessons from recent literature
future of management - command and control structures invented by Henry Ford are dead - be ready to release control - look at companies like WL Gore, Google, Whole Foods
grown up digital - your employees are more likely to be experts than you are - consider more social media internally to share that knowledge and engage new hires
Don’t block
Don’t fear
patent leadership
Around 380,000 employees;165 countries
Several large divisions
Systems and Technology
Consulting Services
Software
Research
At IBM we started with some guidelines. It’s probably foolish to go without.
They are linked with our general Business Conduct Guidelines.
“In 1997, IBM recommended that its employees get out onto the Net – at a time when many companies were seeking to restrict their employees' Internet access. We continue to advocate IBMers' responsible involvement today in this new, rapidly growing space of relationship, learning and collaboration.”
So IBM’s embrace of these technologies builds on a history of innovation.
The message - don’t fear employees, competitors or the public - let them engage constructively
Our blogging guidelines are widely recognised, used as a template, and have been used as a basis for other policies covering podcasting, virtual worlds and conduct in social media
At IBM we started with some guidelines. It’s probably foolish to go without.
They are linked with our general Business Conduct Guidelines.
“In 1997, IBM recommended that its employees get out onto the Net – at a time when many companies were seeking to restrict their employees' Internet access. We continue to advocate IBMers' responsible involvement today in this new, rapidly growing space of relationship, learning and collaboration.”
So IBM’s embrace of these technologies builds on a history of innovation.
The message - don’t fear employees, competitors or the public - let them engage constructively
Our blogging guidelines are widely recognised, used as a template, and have been used as a basis for other policies covering podcasting, virtual worlds and conduct in social media
At IBM we started with some guidelines. It’s probably foolish to go without.
They are linked with our general Business Conduct Guidelines.
“In 1997, IBM recommended that its employees get out onto the Net – at a time when many companies were seeking to restrict their employees' Internet access. We continue to advocate IBMers' responsible involvement today in this new, rapidly growing space of relationship, learning and collaboration.”
So IBM’s embrace of these technologies builds on a history of innovation.
The message - don’t fear employees, competitors or the public - let them engage constructively
Our blogging guidelines are widely recognised, used as a template, and have been used as a basis for other policies covering podcasting, virtual worlds and conduct in social media
Use social media as a means to expose IBM's experts - and expertise - to the world, to learn, engage, influence and lead
12 Rules from Bringing ‘Social’ to your Business article by Dion Hinchcliffe
(NB Social Business has a different defn in Wikipedia, but this is a nice alternative)
If you are on Twitter you already know how powerful that intersection space beyond the firewall can be
Customers and partners want to co-create products and shape our priorities.
This is where the most powerful innovation can happen - in the space between organisations.
“rethink your views on intellectual property” (Hinchcliffe)
Examples - shared source initiatives like Jazz and Eclipse and sMash; communities like Lotus Live; HomeCamp and Smarter Planet awareness
12 Rules from Bringing ‘Social’ to your Business article by Dion Hinchcliffe
(NB Social Business has a different defn in Wikipedia, but this is a nice alternative)
If you are on Twitter you already know how powerful that intersection space beyond the firewall can be
Customers and partners want to co-create products and shape our priorities.
This is where the most powerful innovation can happen - in the space between organisations.
“rethink your views on intellectual property” (Hinchcliffe)
Examples - shared source initiatives like Jazz and Eclipse and sMash; communities like Lotus Live; HomeCamp and Smarter Planet awareness
Lack of education / guidelines can lead to accidental breaches - e.g. rumours
Pay attention to other licensing models - GPL, terms of service, CC etc.
Play nice with communities, don’t exploit them
By locking the gates - by blocking social interaction - you STIFLE innovation
By locking the gates - by blocking social interaction - you STIFLE innovation
By locking the gates - by blocking social interaction - you STIFLE innovation