Openness and Innovation in a Web 2.0 world

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+ Kevin Aires 5 months ago
Nice one Andy. I just gave a not dissimilar one at Virtual Edge, which I also posted to Slideshare. I must get around to adding the audio part.
+ guest13958d5 5 months ago
Nice one Andy. I just gave a not dissimilar one at Virtual Edge, which I also posted to Slideshare. I must get around to adding the audio part.
+ Aden Davies 6 months ago
Brilliant stuff Andy. I did not even realise you could add an audio track. More people should do this.
+ Andy Piper 6 months ago
That comes from a really insightful blog post by Dion Hinchcliffe - http://socialcomputingjournal.com/viewcolumn.cfm?colid=833 - so he deserves all the credit.

NB the term 'social business' has a very different definition in Wikipedia, so be aware of that too.
+ Chris Sparshott 6 months ago
Like slide 9 lots - will be using! :o)

A key challenge for all corporations in embracing new social tools is the need to balance confidentiality, privacy and intellectual property protection against the benefits of increased openness. How can this be achieved without stifling innovation?

How many of you have one of these? know what this is?
Ideas need to be widespread to be known and to be adopted
widespread adoption of ideas and products - need to be distributed
The Long Tail

two lessons from recent literature

future of management - command and control structures invented by Henry Ford are dead - be ready to release control - look at companies like WL Gore, Google, Whole Foods

grown up digital - your employees are more likely to be experts than you are - consider more social media internally to share that knowledge and engage new hires

Don’t block
Don’t fear

patent leadership
Around 380,000 employees;165 countries
Several large divisions
Systems and Technology
Consulting Services
Software
Research

At IBM we started with some guidelines. It’s probably foolish to go without.
They are linked with our general Business Conduct Guidelines.

“In 1997, IBM recommended that its employees get out onto the Net – at a time when many companies were seeking to restrict their employees' Internet access. We continue to advocate IBMers' responsible involvement today in this new, rapidly growing space of relationship, learning and collaboration.”

So IBM’s embrace of these technologies builds on a history of innovation.
The message - don’t fear employees, competitors or the public - let them engage constructively

Our blogging guidelines are widely recognised, used as a template, and have been used as a basis for other policies covering podcasting, virtual worlds and conduct in social media

Use social media as a means to expose IBM's experts - and expertise - to the world, to learn, engage, influence and lead

12 Rules from Bringing ‘Social’ to your Business article by Dion Hinchcliffe
(NB Social Business has a different defn in Wikipedia, but this is a nice alternative)

If you are on Twitter you already know how powerful that intersection space beyond the firewall can be

Customers and partners want to co-create products and shape our priorities.
This is where the most powerful innovation can happen - in the space between organisations.

“rethink your views on intellectual property” (Hinchcliffe)

Examples - shared source initiatives like Jazz and Eclipse and sMash; communities like Lotus Live; HomeCamp and Smarter Planet awareness

Lack of education / guidelines can lead to accidental breaches - e.g. rumours

Pay attention to other licensing models - GPL, terms of service, CC etc.

Play nice with communities, don’t exploit them

By locking the gates - by blocking social interaction - you STIFLE innovation

7 Favorites & 1 Event

femelmed favorited this 6 months ago
Tags ibm media social openness web 2.0
Ufuk Kilic, Managing Partner, Business Consultant, Technology & Services Entrepreneur at Orcas Information Technologies, favorited this 6 months ago
Tags web 2.0 world
Tiffany Winman, IBM social media and community strategist at IBM, favorited this 6 months ago
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Aden Davies, innovation technician favorited this 6 months ago
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Chris Sparshott, Social Media, Web Innovation and Strategy at IBM, favorited this 6 months ago
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Luis Suarez, Social Computing Evangelist at IBM at IBM, favorited this 6 months ago
Tags social media somesso conferences social software innovation openness collaboration knowledge-sharing trust enablement adoption enterprise2.0 web2.0

Openness and Innovation in a Web 2.0 world - Presentation Transcript

Openness and Innovation in a Web 2.0 world Security, Intellectual Property, and Privacy Andy Piper Social Bridgebuilder Consulting IT Specialist IBM http://www.ﬂickr.com/photos/bpc009/3328427457/
Two lessons
http://www.ﬂickr.com/photos/misterben/501928475/
http://ﬂickr.com/photos/killermart/34566562/
Spring 2005 http://ﬂickr.com/photos/hans-on-experience/14188376/
Spring 2005 May 2008 http://ﬂickr.com/photos/hans-on-experience/14188376/
Empower everyone Trust employees… they are the brand
Empower everyone Trust employees… they are the brand “Use social media as a means to expose IBM's experts - and expertise - to the world” (Adam Christensen, IBM Social Media Communications)
“magic” (innovation) happens here
http://www.ﬂickr.com/photos/beatnic/3468347540/
http://www.ﬂickr.com/photos/cordlesscorey/3365173969/
trust prepare enable ... do not fear http://www.ﬂickr.com/photos/cordlesscorey/3365173969/
Connect http://twitter.com/andypiper http://andypiper.co.uk I’m an IBMer Let’s build a Smarter Planet