15. “Some of the biggest
services in the world
started off with really
simple problems.”
KEVIN SYSTROM (INSTAGRAM)
16. SUPPORTING EXPERIENCES
When imagined as a system, great
experiences can scale.
Supporting experiences can be used
to create a larger user experience.
21. “Responsive design
is ushering in a new
era of design systems
on the web.”
JARED PONCHOT (LULLABOT)
22. DESIGN SYSTEMS
A design system is a collection of visual
and interaction elements that embodies
the brand.
!e system is often expressed across many
channels including web, mobile, desktop, and
service producing a consistent user experience.
26. DESIGN SYSTEMS
Frameworks & patterns
Strategy for combining components
Standards of visual and textual tone
Code libraries
Purpose that is larger than the parts
28. DESIGN SYSTEMS
Support additional verticals & external partners
Minimize ongoing support needs
Create consistent branded experiences
29. DESIGN SYSTEMS
Design systems enable to you scale
your product to multiple platforms, in a
variety of contexts, and reach a wide
audience quickly.
30. SCALING YOUR PRODUCT FROM ONE TO MANY
Contextual Supporting Design
Awareness Experiences Systems
Understanding Use supporting Create design
the context in experiences to systems for
which your build a holistic consistency
product is used user experience and growth